Everyone is into social media marketing strategies these days. But what are the core concepts that the best marketers must master?
Below is our list of 7 best social media marketing tips:
Always provide value to your customers. Don’t sell for the sake of selling. Nobody wants a useless product or service. Make sure that your service or products solves a problem that people are experiencing.
Understand what your customers’ problems are. Feel their pain points. That is is the only way that you can go about solving them and improving their lives.
When your product or service does so, it adds value to your customers. So make sure your posts or videos educate and help the viewer.
Treat Your Customer as Human
This is probably the most underrated of the best social media marketing tips.
Treat your customers like people. Afterall, that is what they are.
The bad salesman treats customers like statistics. You don’t want to be treated like as if your only role is to be treated like a number so don’t do it to others. They’ll appreciate you more.
I was at a restaurant the other day with a friend. The waitress talked down to us and treated us as if we shouldn’t have been there. She had poor customer service and was very rude. Guess where we immediately took our business?
Relevancy Is Important
Only promote products that are relevant to your customers. Sell to your customers what they want first. You can share with them your other products after you have satisfied their initial needs.
No point selling a pineapple to someone who wants a TV set.
In doing so, your customers respect you more and will be more willing to listen to you.
All the best social media marketing tips have the goal of building trust with your potential customers and existing clients.
Building rapport is a huge step in the sales process. Increase credibility & trust by recommending only high quality products. Promote products that you yourself are using or would be willing to use. Make sure that these products are from reliable & responsible vendors.
Avoid bad vendors like the plague! Vendors with poor after sales support, high refund rates and poor reputation are a HUGE no-no. Association with them will bring your own reputation down.
Understanding Your Audience
Get to know your audience. The internet marketer creates an avatar that he/she understands. Only after you have done so will you be able to provide value to your audience.
People appreciate that human touch. It builds connection. Your viewers will want to be associated with your brand. They might even recommend it to others.
The saying holds true, we buy from people who we know, like & trust.
Avoid overhyping. It is a big turn off. Gone are the days of “This is the world’s greatest item!”. The average consumer is a lot more sophisticated than before. He tends to like understanding more than being sold.
Today’s internet audience prefers to understand your product and the options they have on hand before they make the decision themselves.
It takes months to win over a customer and only a second to lose her. So if you are asking yourself, “Do I really want to promote this?” If the answer is “no”, then don’t do it.
When you find a product or company that you would put your name behind, decide whether it is of relevance to your followers and your own personal branding.
If it is, feel confident to go forward and market. It will show in your posts, images and videos. Sell your heart out.
When you do it right, you’ll win over not just customers, but also friends.
Oh, did I mention that your earnings will rocket too?
Do you agree with this list? Let Blazing Conversions know in the comments section.