This guide describes the top 7 best Youtube (YT) campaign strategies to boost sales for your business.
Most people know that, there are several video sharing platforms available on the internet these days. However, Youtube remains the number one site because with 2 billion monthly active users, it is a platform that a business simply cannot afford not to have a presence on.
YouTube has come a long way and now it contains many free and easy-to-use tools that you can access directly on your channel.
This makes it easier for you to promote your business and increase the visibility of your website.
But you should know that it is not enough to just have a presence on Youtube. You need to make sure that all your videos are of high quality, that they are watchable and that they deliver real value to your viewers.
This will increase the chances of getting your videos noticed by the right people who are interested in what you are selling.
The first thing you should do is create a great looking website for your business. It should be professionally designed and easy-to-use.
After that, you should start uploading informative, high-quality videos on your Youtube channel. These videos should contain detailed descriptions about your products or services and they should give honest, detailed information about them.
The more value your videos contain, the more likely people are to click on the links in your Youtube description and visit your site.
The following points describe the top 7 best strategies to use when you are creating a Youtube channel for marketing purposes.
Youtube Marketing Agency Strategies #1 – Capture Audience Insights
As the saying goes, you can’t succeed where you can’t measure.
YouTube lets you see the video analysis of your videos on its site and even download more advanced reports that can be imported into Excel.
This is a great tool for keeping track of the performance of your videos.
How many people are really watching them? How long do they watch for? How old are your viewers? Where are they from? These are all important questions to answer. If you’re using YouTube to measure the success of your videos, it is an easy way to do so.
You can view data for
- specific time ranges
- global views
- global benchmarks,
- visible demographics.
- location of viewers
With all the data, you can easily determine the popularity of each of your videos, which by the way is priceless.
Social Media Strategies #2 – Tagging
Tags are an essential part of Youtube marketing agency strategies.
Tags – act as keywords – They are a critical part of SEO.
Pay close attention to the tags you use for each video and make sure your tags are relevant to your content.
Previously, video tags were open information on Youtube. Now you would have to get specialized industry research tools to access the videolytics.
With one of these tools, a great way to find effective tags is to start searching YouTube on your topic and learn the terms that the most popular videos are using. They will appear in the drop-down list.
These terms that emerge are the ones you know are already being searched.
So they’re great to be used as tags for your own relevant videos. The use of keywords in your title is also very important for SEO purposes.
Use keywords in your title that you know your audience is looking for.
It could sound very simple but you should always tell your viewers to click the Share button and share your videos.
YouTube allows viewers to share videos via Linkedin, Twitter, Facebook or simply email the video link.
Gmail users can play YouTube videos directly in their email. While all these features are right next to the video, you need to encourage viewers to share.
Why? Simply because it helps you spread the word about your brand and gets more people to see your message. And if you ask me, that’s one of the most important things you can do for your business.
They sometimes get distracted and forget to do so themselves. Having a call to action is a great way to nudge them to share your videos for you.
Youtube Marketing Strategies #4 – Paid Ads
“Sponsored Videos” A smart way to make your videos appear before your audience is through the advertising option. Paid content will continue to be an integral part of a good YouTube strategy. A smart way to make your videos appear before your audience is through the advertising option.
YouTube Ads come in 6 different formats- skippable TrueView in-stream Ads, 6-second bumper Ads, sponsored cards, overlay Ads, display Ads and Trueview Discovery Ads which appear on the homepage, alongside search results and next to related videos.
If you aren’t using YouTube Ads to market your brand, do it now and check out the results for yourself.
Promote Your Youtube Channel Strategy #5 – Optimize Your Youtube Thumbnails and Descriptions
You should pay special attention to these two fields. These are the two areas where you can really make a big difference in getting more views for your videos.
YouTube thumbnails are the little preview pictures that appear when users navigate to your channel. When someone hovers over your thumbnail, it will play the video. In other words, it is the “click-thumbnail.”
Similarly, the little caption that appears below your video is called your video description. This is the “content-description.”
YouTube allows you to edit both these fields.
The goal here is to make both these 2 pieces of copy (thumbnails and descriptions) more interesting and compelling to your viewers. This will increase the chance of them watching your video and also sharing it with their network.
How To Optimize Your Thumbnails and Descriptions?
Use a clear, concise and descriptive image. Use action shots, close ups of people’s faces and expressions, objects, and even maps, diagrams and graphs to make your thumbnail pop.
Use relevant keywords. If you are using an image of a car, use the keyword “car” in your thumbnail and description. If you are selling real estate, use the keyword “real estate” in your thumbnail and description.
Keep it short. The limit for thumbnails is 40 characters and for descriptions is 160 characters. Use all the characters available to you to capture your viewer’s interest.
Make it easy-to-read. Use bullets, bolding, italics, headings and subheadings to break up your text and make it more readable.
Ensure that your video content and your written content have relevance and complement each other. If your video shows a person using an exercise machine, don’t put in your written description that the person is losing weight. Instead, describe how you are going to show the person using the machine losing weight.
It is a subtle change but it will dramatically increase the impact of your marketing campaign. Test, test, test. Make multiple iterations of your thumbnails and descriptions until you find the ones that work best for you.
Strategy #6 – Create Fresh, Useful, Create Content
To be successful with marketing, you need to keep your videos relevant and new.
If your video is out of date, you will be hard pressed to have your videos shown to your intended audience. This in turn will get you lower video views and progress in the search algorithm.
Make sure your video content is updated and relevant.
Make it fresh. Create useful content. Create content people want to share.
This is where many marketers go wrong. They create “ammo-laden” content, full of statistics and facts, that are so interesting to the point of being boring. The worse bit is that they present them in the least interesting manner.
Imagine having to sit through clips that have absolutely no value to you. It would be tedious, right?
So give your audience something they can share with their friends. Create videos that are educational, inspiring, engaging and emotional.
Marketing Strategies #7 – Part Of Sales Process
YouTube has a lot of tools and features that can help you enhance your YouTube marketing strategy.
Use these tools and features to help you reach more people, make more money and become more successful on YouTube.
Below are some of my favourite tools and features I use most often.
End Screens and Cards: You can use end screens and cards to add your desired calls to action. It is a great way to add extra CTA’s without cluttering up your video.
Shared Videos: If your video has been shared by someone else, you can include a link to that person’s channel in your comments section. This will allow their subscribers to see your video too.
Related Videos: If your video has a lot of views, you can use the related videos feature to point people to similar videos on your subject. This is a great way to increase traffic to your website or other forms of online marketing. Related videos can be based on keywords too.
Closed Captions: If your video has transcripts, you can include closed captions. It cuts out the language barrier and makes your content consumable by audiences across borders. At the same time, you can reach out to the hearing impaired with this YouTube video feature.
A keyword-optimized video transcript helps enhance your YouTube SEO as well.
Youtube Marketing Agency
YouTube is an amazing tool for any marketer. It is a great way to get your message out to a very targeted and receptive audience.
YouTube Marketing, when done correctly, is a very effective and inexpensive way to tell your story to your targeted audience.
By using the above Youtube marketing agency strategies, you can make a big impact on your business with very little investment..
Alternatively, speak to our Youtube marketing and branding consultants by connecting with us.