This guide describes the top 7 best Youtube marketing strategies for your business.
Most people know that, there are several video sharing platforms available on the internet these days. However, YouTube remains the number one site because with 2 billion monthly active users, it is a platform that one cannot don’t have a presence there.
YouTube has come a long way and now it contains many free and easy-to-use tools that you can access directly on your YouTube channel.
This makes it easier for you to promote your business and increase the visibility of your website.
Let’s go through the 7 Youtube marketing strategies below.
Youtube Marketing Strategies #1 – Video Analysis
As the saying goes, you can’t succeed what you can’t measure.
YouTube lets you see the video analysis of your videos on its site and even download more advanced reports that can be imported into Excel.
You can view data for
- specific time ranges
- global views of YouTube Insight
- global benchmarks,
- visible demographics.
- location of viewers
With all the data, you can easily determine the popularity of each of your videos, which by the way is priceless.
Youtube Marketing Strategies #2 – Tagging
Tags – act as keywords – They are a critical part of SEO.
Pay close attention to the tags you use for each video and make sure your tags are relevant to your content.
Previously, video tags were open information on Youtube. Now you would have to get specialized industry research tools to access the videolytics.
With one of these tools, a great way to find effective tags is to start searching YouTube on your topic and learn the terms that the most popular videos are using. They will appear in the drop-down list.
These terms that emerge are the ones you know are already being searched for on YouTube.
So they’re great to be used as tags for your own relevant videos. The use of keywords in your title is also very important for SEO purposes.
Use keywords in your title that you know your audience is looking for.
It could sound very simple but you should always tell your viewers to click the Share button and share your videos.
YouTube allows viewers to share videos via Linkedin, Twitter, Facebook or simply email the video link.
Gmail users can play YouTube videos directly in their email. While all these features are right next to the video, you need to encourage viewers to share.
They distract their attention and will not consider doing it themselves.
Youtube Marketing Strategies #4 – SEO
Upload a copy of your video transcript in YouTube. As you may know, the audio portion of your video is currently not indexed by Google or YouTube for SEO purposes.
The technology doesn’t yet exist during the time that this article is being written. But the technology is being developed.
Youtube Marketing Strategies #5 – Promoted Videos
Google, one of the best online advertising platforms, has also integrated its marketing system with YouTube. After all, Google owns YouTube.
The YouTube Promoted Videos feature helps you attract customers, viewers, and subscribers to your business, organization, or video channel by displaying your video ad relative to relevant search results and associated video content on YouTube.
It’s a great way to grab the attention of potential customers who might be interested in your service or product.
It will be most effective when you use catchy titles on your videos to attract potential customers.
YouTube alone can greatly affect the success of your social media marketing campaign.
However, it also works well with other marketing channels like Facebook.
With the many great tools available, if you’re not using YouTube for your marketing, you are sorely missing out on the chance of attracting new customers.
Youtube Marketing Strategies #6 – Keep It Fresh
To be successful with YouTube marketing, you need to keep your videos relevant
If your video is out of date, you will be hard pressed to have your videos shown to your intended audience. This in turn will get you lower video views and progress in the search algorithm.
Make sure your video content is updated and relevant. Update your tags, keywords and description.
Youtube Marketing Strategies #7 – Part Of Sales Process
According to Quantcast, Youtube has approximately 60 million new views each month.
What that means for you is, you need to make video as part of your sales process.
The video can be either post or pre sales, meaning, you can create video that serve a certain purpose like
- Show and Tell
- Story to Illustrate Your Offering
- Trouble Shooting
- Interview with Customers
- How to
YouTube Marketing if done right is a very effective and inexpensive way to tell your story to your targeted audience.
By using the above strategies mention will guide you to succeed in YouTube marketing without burning a hole in your pocket.
Want someone to talk to about your Youtube marketing or branding, feel free to connect with us.