The process of improving the quality and quantity of the traffic to your website is vital when you are doing any type of marketing. In this case, the several benefits of ecommerce SEO include: increased brand awareness, filling the marketing funnel, and capturing long-tail search queries.
In addition, ecommerce SEO can provide a better user experience through helping your online store rank higher on Google’s search engine results page (SERP), which will also help customers find you more easily when they are searching for products online, which is becoming increasingly popular every day.
What is ecommerce SEO exactly?
Ecommerce SEO is the process of making sure your website is listed higher in the organic or natural search results of a search engine.
Ecommerce SEO is the process of increasing the number and quality of ecommerce website visitors that come from search engines. This includes both natural and paid (Adwords) visits.
How does SEO benefit ecommerce businesses?
What is the main benefit of SEO for an ecommerce website? It is very simple; it is more qualified traffic which leads to more sales. It is as simple as that.
81% of shoppers do research online before making a purchase. If your ecommerce website isn’t already optimized for organic search, it’s really hurting your sales.
Organic search is the biggest driver of eCommerce traffic, and you have to be present to be found. If your website isn’t ranking, you could be losing out on a huge chunk of traffic and sales.
You might want to speak with an SEO Agency for advice.
7 Top Benefits of Ecommerce SEO
Search engine optimization is one of those topics that seems complex and confusing for many business owners, they simply don’t even know where to begin.
However, there is an easy way to get an overview of how it can benefit your ecommerce business. Let’s explore…
1. Get repeated free organic Ecommerce SEO traffic
As a budget-conscious ecommerce site owner, there aren’t many options you can count on to promote your site and drive traffic for cheap.
If you have someone with basic knowledge of SEO, they can learn to do keyword research, optimize product pages, and write relevant articles. These are all important factors in helping a site attract organic traffic.
There are many ways you can use paid advertising like Google, YouTube, LinkedIn and Facebook ads. These channels require a marketing budget that many small businesses do not have.
Meanwhile, SEO attracts a constant stream of eager self qualified traffic. This type of traffic is much more likely to become loyal customers and refer others to your site. But there are plenty of options for sites with limited budgets that can use organic SEO to gain a constant stream of traffic for little or no cost.
2. Increases your brand visibility
SEO experts know that establishing a strong brand for your business will make it grow. No matter what kind of business you are in, you must establish a strong brand.
It’s especially important for those doing business online. If you don’t have a strong brand, you will struggle to build a stable business no matter how good your product or service is.
Higher ranking equals more traffic. That’s why you should always work hard to get a high SEO rank.
Doing this will make it more likely that people who are searching for something will find your website. It also puts your website at the top of the list when someone types a search phrase into a search engine.
Ranking in Google is crucial for any online business. Heightened brand visibility and increased brand awareness, improve your chances of making repeated of sales.
Your website should be structured in a way that makes it easy for both your human visitors and the search engines to understand. By making your website more ‘search engine friendly’ you will improve your rankings and thus receive more traffic and sales.
3. Ecommerce SEO benefits include reaching customers with specific requirements
There are many different ways to capture a reader’s interest and focus on a page. Some of them are obvious, like making the headline compelling. But there are many other techniques that often get overlooked. One of those is using long-tail keywords.
The long-tail searches are the most profitable searches for which there is a huge gap between the best performing products and the rest of the pack. They constitute 40% of total search volume and are where the real money is.
If you can capture a share of this lucrative long-tail search traffic, you will enjoy tremendous success. Best of all, it is very easy to identify these profitable long-tail searches when you understand your customers and how they search online.
Your ecommerce site should contain product pages that are targeted for long-tail keywords. These pages are naturally within the customer’s click path and represent a good fit for their intentions.
4. SEO has a naturally high click through rate compared to Paid Campaigns
Organic Search gets a higher CTR (Click Through Rate) because people are less likely to be suspicious of the source of the information. They feel more comfortable clicking on something which looks and sounds from what they feel is an authoritative source. They are more likely to trust the source of the information. And that, in comparison, makes them more likely to purchase from you.
When you are using paid campaigns you have to compete against many other marketing campaigns with similar messages. Paid campaigns tend to have to compete on “attractiveness” and that, in comparison, makes people less likely to actually buy from you.
Organic search is more profitable than paid campaigns. That’s because customers in organic search are looking for answers. They have a specific problem which needs to be solved. And when they find that specific answer it increases their satisfaction level. As a result they are much more willing to purchase from you.
5. SEO improves user experience
An SEO campaign doesn’t stop once the page ranks are set. An SEO campaign is a continuous process of improving the usability and user experience of the site. Thus, over time, the pages of the site will improve and the overall usability and user experience of the site will be continuously enhanced, which will contribute to higher conversion rates.
The majority of uses say that they will leave a website that they feel is difficult to navigate. It is your job as the website owner to make sure this is not the case with your website. You want your users to be able to find what they are looking for easily and quickly.
A well optimised site will have a clear and concise website structure using both on-page and off-page SEO techniques.
6. Ecommerce SEO complements your other marketing channels
Ecommerce SEO does not replace your other marketing channels. It enhances them by giving you a second opportunity to capture the attention of new customers.
Shoppers who arrive at your website via organic search can be further used to enjance your other marketing efforts. Once they arrive, your paid search team can place a “cookie” for remarketing campaigns.
You can continue to show ads to those shoppers as they leave your website and go on to other websites. The larger your remarketing audiences are, the larger your audiences will be for your main campaigns.
You can also create very targeted lookalike audiences through your website’s Facebook pixel. You can then run Facebook ads that retarget the same audiences or lookalike audiences for more effective ad targeting.
Ecommerce SEO brings about holistic digital growth.
7. SEO has a high ROI with Long-term benefits
One of the biggest benefits of Ecommerce SEO is that it has a very high ROI. It’s a great channel to invest in when you’re planning and starting to build sustainable, long term business . Once you’ve got your business up and running, you can use other channels like Google Ads or Facebook Ads to get more traffic, but your initial investment into ecommerce SEO will still be paying off for years to come.
Unlike paid advertising, which delivers results in the short-term, organic search optimization delivers long-term benefits. These long-term benefits can yield results for many years thereafter.
When the most important keywords for a particular site or product are ranked high and stabilized through active organic search optimization, they often remain there even without active campaigns for long periods of time. They continue to deliver sales opportunities.
How to do SEO for your ecommerce website
So how do you get started? Below are three easy ways you can do SEO for your ecommerce website:
Ecommerce Keyword Research
You should do ecommerce keyword research for each product or product category you plan to sell. This will help you identify the most searched for keywords related to your products.
Once you have this info, you can use it to help you decide what keywords you should optimize for in your ecommerce website copywriting efforts. These will be the ones you should be targeting with your advertising campaigns.
If you are doing a local business, your website should be optimized for the location of your potential customers.
Write educational content that answers your customers’ questions
As part of your on-page SEO optimization, you should be constantly adding new content to your website. This will help with indexing and ranking, as well as keep your website fresh and relevant.
One of the best ways to make your website more profitable is to write informative and educational content about your products and services. An easy way to do this is to take the most searched for words on your site and use them as topics for informational blog posts to answer the questions.
People are much more likely to go to a website that has a lot of useful and relevant information than one which is just trying to sell them something. In addition, they will also be more likely to purchase from you if they like and trust you.
Some of your most profitable search terms are questions. You can take those search terms and use them as topics for informational blog posts to answer the questions.
On-page SEO for Ecommerce Product Pages
Optimize your product pages and product categories with on-page SEO to rank higher in the search engine result page.
What this means is you will need to use the keywords on the page, especially in your product titles, description, meta tags, headings and title tags.
While it is important to have the important keywords on your product pages, avoid keyword stuffing. Google has a negative view on this and it will lead to a adverse site ranking.
It’s a Wrap
The benefits of ecommerce SEO are many. It works best as a part of an integrated marketing strategy that includes organic and paid search, social media, publicity, etc.
You have to also consider your budget, the industry, the target audience, and the competition when choosing between organic and paid search.
If you’re looking for someone to help you with SEO, we are here to serve you. Get a consultation with us and we’ll tell you all about how doing business with us will deliver many benefits.