Most are in two minds when it comes to whether or not to hire an eCommerce marketing company. In this unbiased article, let us walk you through the 7 main benefits why hiring is a better choice for most businesses nowadays.
The technological wave has pushed more of our traditional activities online. With Covid19, even more businesses are conducting activities and making purchases over the internet.
With the numerous store builders, plug-ins and themes, launching an online store is simple. You can get any business online simply by building a website. Many would inaccurately consider this as “digitizing” your business.
The truth is, turning an ecommerce website or store into a lucrative business is no easy task.
This has given rise to the increased demand from entrepreneurs to hire a good ecommerce marketing company.
Now not every ecommerce web development agency is the same. Firstly, your must understand that ecommerce marketing is raising awareness and directing consumers towards a business that sells its service or product online.
A good ecommerce marketing company will not only bring in targeted traffic for you by providing strategies and consulting on brand awareness, they will also help you to convert visitors into buyers.
Developing and managing your company’s ecommerce digital marketing strategy is no simple task. That is why ecommerce startups turn to online marketing consultants for the best strategies while they themselves focus on running their core business. Below, we explore what your company stands to gain by engaging such ecommerce marketing experts.
7 Benefits that An ecommerce web development agency brings
Experienced Unbiased feedback
When it comes to developing an effective ecommerce marketing strategy, nothing beats experience.
Most ecommerce marketing agencies have been guiding clients for years. They have developed winning strategies and tested them over and over again.
Experienced ecommerce marketing consultants will be able to provide you with invaluable unbiased feedback. They will help you to identify your strengths and weaknesses as well as suggest ways to improve.
One of the most common mistakes newbies make is that they become too attached to their initial ideas. This leads to tunnel vision.
If this happens to you, your ecommerce marketing agency will gently remind you that fresh eyes see things differently.
New ideas are critical to the success of any business. Hiring an ecommerce marketing expert will force you to think outside the box.
Experience Counts. Many people mistakenly believe that the internet is a level playing field. Nothing is further from the truth.
You must understand that the experts working in an ecommerce web development agency have been honing their skills for years.
They will be able to provide you with invaluable unbiased feedback. They will help you to identify your strengths and weaknesses as well as suggest ways to improve.
New ideas are critical to the success of any business. One of the most common mistakes newbies make is that they become too attached to their initial ideas. This leads to tunnel vision. If this happens to you, your ecommerce marketing agency will gently remind you that fresh eyes see things differently.
An Ecommerce Marketing Agency Increases Sales
Many companies don’t realize that one of the major benefits of hiring an ecommerce web development agency is that they can increase sales.
However, a properly implemented strategy will exponentially increase your bottom-line.
The second major benefit of hiring an ecommerce marketing agency is that they will make more profit for you.
This is because they will implement a proven strategy which will take care of all the tedious “deep-diving” work. They will do the research and analysis for you and find the opportunities and markets that you might otherwise miss.
Many entrepreneurs like to go the “do it yourself” approach when it comes to digital marketing. If you are not careful, you can end up spending a fortune on advertising and still get poor results.
An ecommerce marketing expert will know what types of media will deliver the best results for your money. They will also have tested and analyzed all the different channels available to you.
Hiring an ecommerce marketing expert will put your company on the same playing field as the pros. This means that your company will be able to make use of the same tested strategies and tactics that the big players are using. Your ecommerce marketing consultant will help you to set realistic goals. They will then work with you to achieve those goals in the most effective manner possible.
Access the Latest Tools, Identify And exploit Trends
One of the greatest benefits of working with an ecommerce marketing agency is that they have the connections to get you access to the latest tools.
With these, they are able to identify and exploit the latest industry and consumer trends.
They will help you to stay on top of the game and ensure that your company is not left behind.
Your ecommerce marketing consultant will be in tune with the latest trends in online marketing and consumer buying behaviour. This means that he/she will be able to advise you on the most effective strategies to use in your online marketing efforts.
An ecommerce consultancy services expert will be kept abreast of the constantly changing world of internet marketing.
He/she will be able to tell you about the latest tools and platforms that are making a difference. Your consultant will be able to guide you on the best practices and offer suggestions on how to make your campaigns more profitable.
For example, many businesses believe that Google Ads and Facebook Ads are the best platforms for their campaigns. However, there are new AI tools that can be used to increase the performance of your campaigns even further.
An ecommerce marketing specialist will be well versed with these new tools and be able to suggest the ones that will work best for you. A good consultant will use them to improve your result.
Taking into account the latest trends, he/she will share with you the very best strategies and tactics to use in your online marketing campaigns.
Target the Right Audience And Use Correct Channels to Nurture them
Once you have defined your customer personas, your consultant will help you to identify the channels or venues where your ideal customers spend most of their time on the internet.
Your expert will then suggest the best content strategy to communicate with your customers.
For example, many people who are interested in buying a specific product or service will visit multiple websites before making a decision. These people are often referred to as ‘window shoppers’. Window shoppers often visit the websites of competitors too.
However, not all of these people are ready to buy from you yet. Some of these people may have questions about your products or services. Other people may be researching options.
Still others may be interested in what you are selling but may not be ready to buy right now.
Therefore, it is important to identify these individuals and direct your ads and sales messages towards them. If you do this correctly, through your nurturing efforts, you will capture a higher percentage of the ‘warm leads’ which are usually worth 10 times more than the ‘cold leads’.
Your marketing partner will use analytics to find out where your customers are coming from and which channels they are using to get to your website.
Using this information, he/she will be able to show you how to target these channels with paid advertising. This way, you will be able to reach your customers via the channels they use most often.
Explore Untapped opportunities
Ecommerce consultancy services providers are good at what they do for a reason. They are able to see and exploit opportunities that others are not able to.
They are able to think from different tangents and bring fresh perspectives that you might not have considered. This allows them to think out of the box and identify areas in your business that you can monetize, leverage or exploit for better gains.
Making the right moves and taking the opportunities at the right time can reduce costs and increase your bottom line significantly.
For example, most businesses have not yet tapped into the opportunities presented by mobile devices. If you sell information products or services, your ecommerce marketing consultant can help you identify new channels and markets that were previously unavailable to you.
If you run a brick and mortar store, he/she will be able to suggest new ways for you to use the Internet to drive customers to your physical location.
Ecommerce marketing is often made difficult by the fact that many businesses do not know how to get started. Your ecommerce marketing consultant will be able to explain the process in simple terms so even a business owner with no technical knowledge can understand it. Once you learn the basics, your ecommerce marketing expert will show you how to fine tune and optimize your campaign for maximum results.
Develop a Roadmap and Execute Marketing Strategy
The best ecommerce marketing agencies are able to quickly identify opportunities and develop a comprehensive roadmap that will help you exploit untapped opportunities.
They will help you to craft an effective strategy that will achieve your goals and give you a real competitive advantage.
If you are operating alone, it can be difficult to keep up with all of the changes going on in your market. That’s where an ecommerce marketing expert can be a great asset.
An agency with deep experience in multiple markets can quickly assess the landscape of your market and identify the opportunities that are most likely to give you a real edge over your competitors.
They will help you to craft a strategy that is both viable and cost-effective.
Once you have identified your goals, your marketing consultant will create a comprehensive plan that includes all of the tactics and strategies required to achieve them.
Ecommerce marketing agencies have access to a vast array of tools and techniques. Some of these may be more effective than others depending on your particular industry.
Your consultant will work with you to select the most appropriate tactics for your unique situation. This will maximize the results you get from the time and money you invest in your campaign.
He/she will also make sure you are using the right tactics to reach the right audience at the right time. If you are just starting out, your consultant will show you the ropes and get you up and running as fast as possible. If you have been operating for a while and need to fine tune and optimize your current campaign, he/she will do that for you as well.
Budget-Friendly Service Compared to Your In-House Team
One of the major advantages of working with an ecommerce marketing agency is that they will use their experience and proven methods to give you a real competitive advantage over your competitors.
An agency will always have a significant budget advantage over an in-house team. This is because they have the benefit of scale, lower overheads and more flexibility when it comes to billing clients.
They can adapt their pricing model to suit your budget. Whether you are looking for a one-time fee or a monthly retainer, they will work within your budget to provide you with the best value for your money. They will also ensure you are getting the most out of your campaign by providing ongoing advice and support.
Engaging an ecommerce consultancy services partner can also save you a lot of time and energy.
You don’t have to be concerned with creating and maintaining all of the complex websites, back end systems and databases required to operate a high volume business.
An agency will be able to offer you a much wider range of services than what you would be able to provide yourself in-house.
Let’s face it. As the owner of a growing business, you already have enough on your plate without having to learn about ecommerce and the latest internet marketing techniques.
Your consultant will handle all of that for you so you can focus on running your core business and expanding your market share.
That’s why many successful companies choose to work with an ecommerce marketing firm instead of operating their own in-house team.
You should seriously consider working with an ecommerce marketing company if you have an established business or are looking to start up a new one.
By working with experts, you can get the most out of your campaigns, enjoy more time with your family and friends and minimize the stress of trying to run a successful business all by yourself.
They will use their expertise to give you a real competitive advantage over your competitors and make sure you are getting the most out of your campaign. If you need any further convincing, just read the testimonials on our website. You will see for yourself how happy our clients are with the service we provide.
Blazing Conversions is an ecommerce consultancy service agency that provides end-to-end solutions. We are the best choice if you need help with any aspect of your online business. Whether you are looking for technical assistance, marketing advice, business strategy, advice on how to set up your payment gateway, or anything else you need to know about ecommerce, we are the people to talk to.
Blazing Conversions are based in Singapore but have clients all over the world. You can find out more by contacting us here.