In this post, let’s take a look at some of the best organic traffic methods you can use to get highly qualified traffic to your website.
As you probably have know by now that to get more customers, you need to have your marketing strategy working for you. Getting more traffic, conversions and customers are the goals of any website.
As they are positively correlated, you’ll see more sales when you have an increase in any of these KPIs.
Over half of the marketing managers we surveyed (55%) say that their biggest challenge is generating traffic and leads, so in this post, I’ll introduce you to the best organic methods to get more targeted visitors to your site.
But first things first, let’s define what organic traffic is.
What Is Organic Traffic?
It simply refers to the traffic you get for free. Basically, if a visitor goes to your website without being directed there, it will be counted as an organic visit.
Visitors who come from search engine result pages are the main source of organic visitors. They constitute the majority of internet volume
Why is Organic Traffic Important?
It is the best source of leads and prospective clients!
If you want to be successful in online marketing, it’s important that your website has a high volume of organic users.
It will give your brand a greater chance of being discovered by your audience. This means that people are more likely to buy your products from you.
Organic traffic is the most important source of website visitors because it’s free and unaffected by the number of people on social media sites like Facebook and Twitter.
It’s important to build a website that attracts people using search engines and other web traffic sources. That will increase your chances of being discovered, and subsequently selling products to your customers.
How to Drive Organic Traffic to your Website?
You can generate traffic to your website for free with content marketing.
Interesting, informative, and engaging content can help you attract customers to your online store.
There are so many ways to reach your audience, from video to podcasts, guides to ebooks, that there are many opportunities for your business to grow.
We’re passionate about finding great ideas and sharing them with other businesses. That’s why we work hard to create original content.
Your company’s content strategy could include anything that your customers might find relevant or interesting, including blog posts or other content that doesn’t directly relate to products or services your company offers.
Instead, think about any and all resources your customers would find useful and helpful.
With content marketing, your store gets the chance to conquer not only product and brand keywords, but also beyond them.
There are many ways to find opportunities to get into the top 10 spots in search results and in front of larger audiences. The best approach depends on your audience, your products and services, and your goals.
Improve Organic Search Traffic: Keep User Intent At The Top
“User search intent” refers to the intentions of a user who searches for something online.
When your content isn’t up to par with the quality that Google is looking for, Google may decide to give your site a lower rank in the search results.
Google uses several algorithms to detect whether a user is having a bad experience on your webpage. If it does, it will lower your site rank. This could result in your site appearing on page 5 or further back in Google.
If you don’t write good content that meets your users needs, they will have a bad experience and will likely become frustrated or leave your site.
Hence, your priority should be to focus on your users and what they’re looking for before you create new content.
You should have different types of content depending on the user’s purpose.
Ask yourself what type of content your audience needs first before writing your copy.
Understand the intent of the user reading your content so that you can cater to it.
Create the ultimate customer experience. Get into the heads of customers to understand their motivations and feelings. Learn how to create a compelling experience for them.
Create a content marketing strategy based on your audience and niche to produce relevant content.
Stick to the topic that drives users to your web page.
The purpose of this method is to provide a means of communication to your customers. If you write content that your readers actually need, they’ll keep coming back to your site over and over again.
Once Google detects that your web pages are useful and user-friendly, it will push their ranking up the search results ladder. Let’s take a look at some of the more common organic traffic methods that you can DIY yourself.
Best Way to Get Organic Traffic – Target long-tail keywords
You can’t ignore the importance of keyword research for your SEO. You’ll need to find a lot of keywords you can target with your content, and that will require a sound plan.
You’ll need a strong keyword research strategy to boost your SEO techniques, and this should involve finding long-tail keywords you can target with your content.
Long-tail keywords are much more specific than short-tail ones. Fewer people are likely to be searching these specific long-tail keywords but they have clearer intentions.
If you want to find long-tail keywords, you can use professional keyword research tools such as SEMrush or Moz Keyword Explorer.
You might have expected to see the results for the top searches only, but it’s worth scrolling down a little to see that there are plenty of long tail variations as well.
For instance, if you type “cars” into a keyword research tool, you might see the initial general key-phrases with the highest searches, possibly over 2 million searches per month.
As you scroll down, you will come to more specific searches like “best places to buy used Toyota cars”, which have 900 searches per month.
When you create content addressing these more focused searches, you provide better quality and more relevant information that helps solve the searchers’ problems.
Utilize SEO Strategy
Search engine rankings are a big deal for small businesses trying to drive traffic.
Most people use the Internet to shop online, look for news, and share information with their friends. They probably do at least three to four searches a day.
When it comes to small business search engine optimization priority, there’s no question that Google owns the market. It is by far the most popular search engine for small businesses, with over 95% of the search engine market share.
As an entrepreneur, it’s important to make sure that you rank for the most popular terms and keywords that your target audience is searching for. With these tools, you can quickly and easily study the traffic to your website to learn which keywords are performing well and where you can spend your time, money, and energy improving your website.
By monitoring your SEO, you can get a full view of which areas of your website you need to improve.
A good web designer can help you see where and how you can optimize your website components for SEO.
Focus On Improving Page Speed
Page speed is a measure of how fast the content loads on your page.
User experience is a vital factor in providing a better customer experience.
The report says, 40 percent of the users will abandon a site if it takes more than three seconds to load.
Businesses are losing $2.6 billion in potential sales every year because slow-loading websites frustrate users.
When Google sees users leaving your website quickly, it will lower your site rank due to poor user experience. Doing so reduces your content visibility to the internet. Ultimately, it will negatively impact your website traffic as users are unable to find your site.
Link building is a powerful method to increase site traffic.
It doesn’t matter if your website is about business, personal, or anything in-between, it is important that you get links from high authority sites only.
Inbound and outbound links are the two types of links that increase your page’s SEO rank.
Because of these, more people will have access to your products, as well as better quality content, which in turn, is good for your business and your bottom line.
In the age of SEO and Google’s latest algorithm update, it’s critical to understand that backlinks are the 3rd most important ranking.
When it comes to back linking, you should keep one thing in mind. You must ensure that you aren’t violating any SEO or link building policies when building links for your pages. Otherwise, it will lead to penalties, account suspensions etc.
That said, when linking is done correctly, it will improve your website ranking by leaps and bounds.
How to Increase Organic Traffic on Ecommerce Website
Organic Traffic Booster – Optimize for Mobile
There has been a high growth rate in the mobile sector in the past decade. In 2018, mobile devices accounted for 52.2% of all online traffic.
As such, if you can design your site in a way that provides a mobile-friendly experience, you will be able to boost your organic traffic and revenue on your website.
On the flip side, if you provide mobile users with a poor experience, they will simply navigate away and resulting in a huge traffic loss for you.
How to Increase Organic Monthly Traffic?
Pay Attention To Your Current Metrics
There are many ways to grow organically, and one of the best ways to do it is by analyzing what you already have.
In this context, this means your current data. It’s an important first step to driving users to your brand site organically.
Analyzing your existing user data can help you to learn a lot quickly. It will help you to gain insights to user behavior, generate new ideas, and get more creative in your projects.
Thus, enabling you to make improvements to your page that have a greater chance of driving more organic traffic to your website.
Study Your Competition
It’s never easy to stand out in a competitive marketplace. But competitors can be the key to your success. You’ll learn how to work effectively with them.
This is good advice for anyone who wants to improve their online presence, whether they are boosting traffic on their site or looking to spy on their competitors.
Competitor analysis will give you a head start when it comes to making sure that you’re on top of your game.
View their website and see what they’re working on that’s performing well.
Check out their best sellers. Analyze their costs, USPs, and where they and you lack.
This should not be a one-time event. Make changes that improve your site over time, such as adding new products, improving your content, adding new functionality, and so on.
If you would like to better understand what your competitor does organically, contact us for a Competitor Intelligence Report.
Combining Organic and Paid Traffic
Organic search traffic comes from visitors who find your website via search engines. This is an extremely valuable source of free, targeted traffic.
When we refer to traffic, we’re talking about the visits from people who are actively looking for the products and services that you offer.
If your content is not showing up in Google and Bing for certain keywords, it’s time to look into organic SEO.
In the long run, organic traffic is always best. It’s the most reliable and high converting traffic, and its benefits result in a website’s improved overall health.
The alternative – paid traffic – comes from users who click on paid ads that appear on search engine result pages, social media platforms and commercial banner ads.
One of the main differences between organic traffic methods and paid traffic is that organic traffic is free to generate. Organic visitors are also much more likely to buy for your company.
You can utilize both organic and paid traffic to get the best possible results.
When you use both organic and paid social together, you can increase conversions, increase engagement rates, and grow your customer base by leaps and bounds.
There are various strategies that you can start with, but ultimately, they’ll need to be working together to generate the best results.
It is prudent to bear in mind that SEO is a mid to long term marketing investment which, when done right, will greatly reduce your customer acquisition cost.
Get More Traffic, Get More Customers
You need to generate more traffic to your online store if you want to make more sales.
The search engines are getting more sophisticated. So you need to keep tweaking your search engine optimization strategies so you can continue driving organic traffic to your website.
Adding the above organic traffic methods in your digital marketing toolkit will help you generate more website traffic for your online store.
Ready to increase your organic website traffic? Contact Blazing Conversions here.