What Do SEO Consultants Do Exactly?
If you are searching for “SEO consultants Singapore” and how they can help to increase your business’s bottom line, you have come to the right place.
For starters, SEO consultants normally wear many hats to the table. They include skills to build, manage and optimise the technical aspects of a website. They ensure that the website is in compliance with search engines rules. They also ensure that the copy on the website caters exactly to what the searcher is looking for. In a sense, they would be reading the visitors’ mind even before they land on your webpage. SEO consultants do this by running and analysing data in order to assess consumer behaviour.
Such SEO experts also advise you on the buyer’s journey and keywords or key phrases needed on your website. Some will even go to the extent of understanding your business to conceptualize and execute the entire SEO campaign.
This is what we do here at Blazing Conversions.
Let go through 5 ways in which hiring SEO consultants can help your business
SEO Consultants Singapore – Helping your business grow
It is important to first identify what your business goals are over multiple extended time frames.
A caring SEO Consultant will help you develop a thorough SEO strategy that will help you achieve your business goals over time.
But first, let’s talk a bit more about SEO strategy and what it involves.
SEO is more than simply ranking. SEO will help you build a strong brand that will last long in the public’s mind. Your increased market presence will gain you brand loyalty and authority that will result in a trustworthy company image that encourages clients to buy from you.
SEO has many components which you must pay attention to. Good SEO practices improve user experience and usability of your website.
Internet users trust search engines. If your company ranks highly; it will increase customers’ trust in your brand and increase the likelihood of their buying from you. As a trusted company, you will dominate your niche in your industry and attain your business goals more readily.
Signs you should Consider Engaging an SEO Consultant
You have a website but it is not optimised for search engines.
If this is the case, then you are losing out on a lot of traffic and leads. It is like driving your car without putting any oil in the engine. The car will still run but won’t be as efficient as it could be.
Your competitors are ranking higher than you in the search engines. This is an indication that they are doing something right.
It also means that your current marketing strategy is not working. If you do not correct this situation, you will continue to lose market share to your competitors.
Why Local SEO is a Priority
Today’s customers are looking for solutions to their problems. As convenience holds a premium, they want them to be available nearby and they want them fast.
This is where Local SEO will help place your business in the minds of these potential customers quickly. Local SEO optimization requires a strategic and targeted approach that is distinct from your general SEO.
It is a branch of SEO that focuses on optimizing your website such that it can be found in local search results. This includes efforts in content, on-page optimizations, localized intent and link-building.
SEO consultants will know exactly what to do to make sure that the strategy is correctly implemented and give you the best results.
Now, why is local SEO so important for your business?
Local SEO has the power to increase not just the volume but also the quality of your traffic. It helps you raise your sales figures which will assure continuous growth for your company.
46% of Google searches are for local businesses.
When people are searching locally, it leads to a much higher conversion rate; especially for mobile users.
Local SEO results in increased engagement, traffic and most importantly conversions.
You should always hire a SEO consultant with expertise in local search optimization. This is because the local search results are usually the first ones shown when people do a search.
If your website is not optimized for local search, it is very unlikely that you will show up in the first three organic results. And if that is the case, your potential customers will have to click on a link at the bottom of the page 5 or 6 to get to your website.
Best SEO Consultants Singapore – Copywriting
Website content is pure gold for ranking better on search engines. Not simply any content but relevant, useful, high quality and relevant content that meets your users’ needs.
Google places a high priority on content value. If it sees that users are engaged with the content you provide, it will rank your website better. Therefore, it is critical to utilise this important market resource in a proper manner.
Good search focused copywriting involves implementing highly searched keyword phrases and content creation strategies.
This is where engaging experienced marketers and professional copywriters is most helpful.
There is the dangerous misconception that keyword stuffing leads to a high ranking. The truth is that simply placing many keywords into your content will lead to your website being blacklisted by Google.
In order to be relevant, market research must be conducted. You want to identify with your target audience, their needs, wants, preferences, insecurities and problems.
After detailed research has been done, an SEO consultant will help you create relevant content to meet your potential clients’ needs.
You need to balance your campaign goals, your target audience’s intention, user experience and writing with best SEO practices in mind.
Your content will be consistent with what your customers are searching for. Your buyers will stay on and read to the end of your page. This naturally results in a high conversion rate. This will also result in higher perceived authority which is crucial for your brand building.
How Technical SEO Experts Help Your Business
Technical SEO is critical for your business. This refers to the technical aspects and the structure of your website.
While not immediately seen or noticed by your site visitors, technical SEO can make a huge difference in your site ranking as well as your users’ on-site behaviour.
On-page technical SEO includes strategically placing relevant keywords as your meta tags and title tags of your webpages.
Cellular phones have become pervasive in society. As such, one of most important features of technical optimisation is having a mobile-friendly website.
Mobile’s the future of search. With more people on the go, they are tending to do their searches and online shopping from their mobile devices. This means your site should most definitely be mobile friendly and responsive.
This will not only help you gain more customers, improve user experience and of course also rank your webpages higher on Google search results.
Many features of technical SEO cannot be seen on the front end of your user interface. But they are included in a list of over 200 search criteria that Google places emphasis on.
- Including a sitemap
- Optimize internal links
- Website security
- Having Canonical URLs
- Ensuring no broken links
- Linking with webmaster tools
An expert will have a thorough understanding of all Google’s SEO guidelines. This includes knowing what they consider “best practices” and what they do not.
An experienced technical SEO expert has the ability to test and make adjustments quickly. He would have a true understanding of all the aspects of technical SEO and how they interrelate to each other.
This translates to more organic traffic, higher rankings and more sales for your website.
Another important criteria for higher search engine page ranking in SEO is back-linking. A competent consultant will advise you accordingly as to where they will source the backlinks from.
Only good, credible content will be featured by authority sites. After you have nailed your copywriting, it takes skill and influence to develop the networks that with reference and feature you in their own content.
Without a doubt, this is the hardest part of SEO. Consultants will audit your website and will also check out your competitors and see what they are doing right (and wrong). They will then devise an SEO strategy that will take full advantage of what you are currently doing well in and implement strategies that you are missing out on.
This process of technical and on-page optimisation will take anywhere from 4 to 12 months to start showing results. But once the ball gets rolling, it will gain momentum.
Should I Hire an Agency?
With all that has been said, the next question in your mind is likely, “Should I hire an SEO agency to help me or do it all inhouse?”
As you have seen above, there is a lot of time commitment and skill requirement involved in ensuring an optimal SEO website score. Unless you have a big inhouse marketing team, it makes sense to outsource to experts. It would free up time and internal resources to focus on your core business.
When would it be most advantageous to engage an Agency?
Firstly, you must have the right expectations. SEO is a long term strategy. It is applied over time. When the business owner has misaligned expectations of when he would see results, he will pull the plug before he can reap the rewards. This is tantamount to throwing your money down the drain.
You should expect to pay between $600- $2000 per month for at least 6 months. Good markets focus not simply on website rankings but on improving your leads generated and your sales revenue.
Individual strategies do not operate in a vacuum.
If you already have marketing being performed using other channels, SEO will complement the returns on those efforts. Even the best content can gain authority faster through a data-driven approach.
So find a company that fits into your work culture, is interested in your customers, is focused on your company goals, values your success and helps you plan a long term strategy.
Unlike PPC, an organic search campaign won’t yield results immediately. So how do you calculate whether you are spending too little or too much on SEO?
As a business owner, you would already know the average lifetime value (LTV) of your customers.
Assume that you spend $5000 per month on SEO and it gains you 30,000 more page views. Of these, you have a 2% sales conversion rate. That would mean that you make an additional 600 sales per month. You also have 600 new customers.
If your LTV is $50, that means your rate of return is $50 x 600customers = $30,000 .
That is and ROI of $30,000/ $5000 = 600%!
Observe the growth of your ROI as you scale each SEO campaign. It continue growing but will start to taper at some point. All things equal, as long as your ROI is positive, it would be wise to increase your investment.
Why Engage SEO Consulting Services?
Working with Specialised SEO Companies
The goal of SEO consulting in Singapore and elsewhere is to create a strong foundation for your website – one with a great user experience and one that is easily found on search engines. In doing so, the credibility of your brand and the trust that your customers have with you improves.
All this takes time, effort, commitment and experience. SEO can be an online lead generation mechanism. It is the key to success for any modern business entity. That is why it should be placed highly on your marketing agenda.
You should also know that the best practices are in continuous change so your strategies must keep up with the changes in order to be successful.
Specialised Companies closely monitor the industry to help you stay ahead of your competition.
They are always up to date with the latest domain changes and will help you to adapt things like algorithm changes.
An SEO consultant will be a great asset to your company. He understands the technical aspects as well as how to market a business. This allows him to leverage the internet to attract your ideal customers, increase your sales and boost your ROI.
SEO is a long term investment that will guarantee you a strong foundation for your business.
Have realistic expectations as even Google states that there is no such thing as overnight success in this field.
As a web business consultancy and digital marketing agency, Blazing Conversions offers complete marketing solutions which will increase your brand’s visibility and help you achieve your long term entrepreneurial goals.
If you are keen to explore how you can implement SEO marketing into your business, contact Blazing Conversions SEO Consultants Singapore today.