This is part 2 of “How to Maximize Profits Using Digital Marketing”.
Click here for part 1.
Highest profit maximization techniques in digital marketing
Each segment of an online campaign is only part of one big system. Although at first glance these are special segments, the results are only visible if they are well synchronized.
Of course, you will not use all the techniques at once; you will use the appropriate tools for your specific digital marketing strategy.
Generally, the more complex the task, the more resources will be used.
Search engine optimization (SEO) refers to the activities around the site so that it can be easily found in internet searches. When you search for something through Google (or another search engine), you will get results according to the words you enter.
If your site is well optimized, it will be at the top of the searches.
- On-page SEO – refers to optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs.
- Technical SEO – refers to the process of optimizing your website for crawling and indexing. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.
- Off-page SEO – embodies any effort taken outside of your website to improve its search engine rankings. These include backlinks and brand mentions.
- Local SEO – is about how to optimize your website to rank better for a local audience. This ensures that people in your vicinity will be able to find you.
To successfully position yourself in search, you need to ensure that you have taken all aspects of SEO into account. This is a major aspect of digital marketing and an entire topic unto itself.
Read more about it here. Alternatively, contact Blazing Conversions to find out how SEO can work for you.
Email marketing is still an extremely effective way to reach customers.
With the consumer data protection act, you are only allowed to send promotional emails to people who have explicitly given you permission to do so.
This means that you can only send emails whose primary purpose is to make a successful contact and convey marketing messages to those people who say they want them.
In this way, we are addressing potential customers as well as old customers who want to get acquainted with you.
This explains why conversion rates for email marketing are so high. These are eager and hungry customers who want your content and would readily take the action you want them to.
Typical mail types are:
- Invitation to a newsletter subscription;
- Seasonal promotions;
- Customer care (birthday discount, special promotions within the loyalty program…);
- “Thank you” email after purchase.
Do not abuse this marketing channel. You will lose trust from your customers and be banned by email servers.
See why email marketing is important: https://inboundrocket.co/blog/6-reasons-why-email-marketing-is-important-for-internet-marketing/
Pay Per Click (PPC) refers to pay per click digital advertising, i.e. user action. This can be a click on a sponsored post, link or banner you paid for. This practically means that you can buy visits to your site or likes on social networks such as Facebook, Instagram or Twitter. Google Ads or Facebook Ads tools are most commonly used for these activities.
The good thing about PPC campaigns is that they can deliver instant results due to precise audience targeting. This way you can choose who will see your ad based on gender, age, location, occupation, language, etc.
Although this type of online campaign is effective, it can also be very expensive. It is especially pronounced in cases where the audience is not well selected. The advertising does not produce the desired results, and the budget is not well spent.
Here you can learn more about “PPC”: https://www.wordstream.com/ppc
It’s a business strategy where you distribute links to your products or services to other sites. These sites then work as resellers, taking a percentage for each sale or defined action that came through them. In practice, this is a site using its popularity to sell other people’s products or promote services for a certain percentage.
Imagine a popular video game site that, within the story of a game, offers the opportunity to buy a product by clicking the link. This site will only receive its commission if the visitor purchases the product (or performs any other desired activity).
This method of monetization is great for sites that capture a high volume of visitors and have the audience you need as customers.
Of course, this activity does not pay off if the site does not have the desired number of visits, as it will not have anyone to buy the product.
More about affiliate marketing and how to make money: https://appsamurai.com/how-to-make-money-through-affiliate-marketing/
The main goal of Search Engine Marketing (SEM) is to place the site in the best possible position within the search. SEO and PPC methods are used to achieve this. This is done by optimizing your keyword site and investing in pay per click advertising.
SEM represents the link between PPCs and SEO strategies, combining them to maximize impact. SEM is used to maximize impact through best practices and combining organic and paid search. Learn more about “SEM” here: https://www.wordstream.com/search-engine-marketing
Content is of utmost importance to attract potential customers. Identifying topics that interest your potential customers and marketing them through high-quality multimedia materials is often more effective than any traditional marketing method.
Imagine selling ceramic frying pans. Instead of just advertising with banners, the great effect will be to write texts and record videos with cooking tips. There you will “explain” by the way that the quality of cooking is also due to the dishes – and it is the pan you sell!
The fact is that in both cases the focus is on interesting content, but in this case, the focus is on attracting audiences where different channels of communication are used. This is how blogs, social networks, e-books, videos, webinars, are used for this marketing strategy.
Content is crucial for online campaigns because consumers do not want to spend time on content that is not relevant to them. Interesting content will draw the attention of potential customers as they cruise the Internet. This is an indispensable part of internet marketing that provides material that holds the attention of users without which there can be no great success.
Social media marketing
Social media marketing uses social networks to promote your brand and communicate with consumers. Social media promotional activities focus on the most popular platforms such as Facebook, Instagram, Linkedin, Twitter, Snapchat, Pinterest, and others. Each social network has a different audience, so promotional activities also vary.
In this way, the brand gets the most out of customers, presenting products and ideas to them through various forms of activation. To this end, celebrities are often used to influence the attitudes of their fans. They influence public opinion in this way, which is why these celebrities are also called – influencers.
Influencers are defined as online personalities who have 10,000 or more loyal followers. Influencers influence a large number of people, sometimes counting millions of followers, so promoting products in collaboration with them is a popular strategy.
How to create an effective digital marketing campaign to maximize profits
1. Get to know your target group
When you ask entrepreneurs who their target group is, you often get an answer – everyone. No matter how much one wants to direct a campaign to the entire population, it is impossible to do so. Simply, internet marketing is based on focusing on a specific population, territory, gender, interests, etc.
This means that any generalization of promotional activities is doomed because you will only lose money marketing to a population that is not interested in your product.
The right approach is to focus on the target group and their habits.
2. Get acquainted with the habits of potential customers
To market your product, place a banner in the right place and reach a large number of potential buyers/visitors of the site, you need to know as much information as possible about them – where they are located, what is interesting to them, what they spend money on, who are their role models …
If you find your niche successfully, it will be much easier to achieve business success. This is because when you find the right audience, you won’t have to bother explaining to them what you are offering them or persuading them to come to. They will only be interested in the quality of what you are offering and whether it is worth their investment (time or money).
3. Set a clear goal for yourself
There are many strategies in digital marketing, so sometimes it’s really hard to decide on the right path. To choose the right approach, you need to know what you want to achieve with the campaign you are running – whether it is increasing website visits, getting new email contacts, growing sales…
Only with a clear goal can your campaign succeed. When you focus on a specific goal, it will be easier to focus your resources on successfully meeting this challenge.
4. Continually optimize
It is very important that the initial goal you set is realistic so that you do not waste money. It’s easy to set up targets that sound fantastic, but there’s no need to get carried away in marketing. Work is many small steps rather than 1 big one.
Be realistic about your expectations, research the market, target group well, and chances are high that you will exceed your expectations.
However the campaign ends, it is important that you analyze its results to advance the good things and avoid the bad ones in future.
This allows for you to enjoy better results on the subsequent phrase of your campaign. Repeat this process and you will eventually have a highly optimized and high converting digital marketing campaign.
This guide is brought to you by Blazing Conversions Digital Marketing Agency. Contact us for your digital marketing needs.
Marketing terms you need to know
Long-tail keyword (SEO) – Represents a longer keyword that covers a specific area and therefore offers a more specific search. Let’s say our initial keyword is “computer.” When you type this, it can go from computer components to computer shops.
However, if you are looking for (or offering) something specific, you will focus on the long-tail version of the keyword. It could read “repair of laptops on Vracar”. This will result in fewer results, but they will be more relevant.
Call To Action – Represents the action we expect from people who saw the ad or read the text. It can be a donation, leaving personal information, buying a product, solving a test… Call to Action is usually at the end of the text, though it is often placed in multiple places. Basically, every marketing activity comes down to some kind of activation, i.e. achieving the goal.
ROI – Short for return on investment, in digital marketing, means the relationship between the invested and the realized. If you spend more than you earn on campaigns, then this is a negative ROI. In this case, it is necessary to change the strategy in order to arrive at a solution that really delivers the desired result.
The return on investment should not be seen in the short term, because few solutions can deliver results immediately. Negative or positive ROI is also viewed through a long-term effect, which means that if you attract one customer to your webshop and he returns five more times, then we are talking about multiple profits.
Native advertising – These are “hidden advertisements”, that is, seemingly plain texts and other content created for the purpose of promotion. Unlike banners, which immediately highlight a brand and product, native advertising addresses a topic that is close to the product and of interest to its target group.
For example, if we want to promote ice cream, we can create native advertising content with the theme “How to eat ice cream properly?”. It can be a short video for Facebook, a blog text or a series of photos for Instagram. What brings them together is that we will always have our ice cream in the foreground and mention it where it is natural in the text/video.
Reach – Represents information that tells you how long your particular promo activity has arrived. Reach represents the number of people you reach through, for example, a Facebook post or ad. Through reach statistics, you can see who responded to your ad or ad and what percentage of them are in your target audience. When it comes to reaching, it’s mostly about social networks.
There is an organic and paid reach, where organic reach refers to users who visited your site naturally (a recommendation from a friend, they are already following your page…). On the other hand, paid reach represents the number of people who came to your site or liked a paid post. Facebook is increasingly prioritizing paid posts to increase the need for companies to advertise with them.
CTR – When creating an email campaign, you will be most interested in how many clicks Through Rate (CTR) is. This information shows how many people clicked on the link in the email they received from you. That link could be a sales page, text on the site, a survey, or a download option, such as free eBooks. This information is primarily about how interested people are in what you send them. CTR metrics are also used in other areas of digital marketing such as SEO, PPC and the like.
Is digital marketing a business you should be dealing with?
If you love social networks, the fast flow of information and the dynamic market that is evolving before your eyes, then this is the job for you. What is important to know is that the knowledge you gain helps you in all branches of the internet business, from a blogging site to a sophisticated e-shop. For starters you have to “live online”, ie. to follow trends, you want to learn and apply what has been learned.
In that case, you can make good money by doing business online, working at a digital marketing agency, a modern company, or simply as a freelancer. In any case, digital marketing is specific in that you have a huge market ahead of you, and your only ambition is your ambition.