Digital Marketing

Digital Marketing

Online marketing in Singapore – A guide for entrepreneurs

Introducing your product in the market, especially a market that has stiff competition, has always been a challenging process. It is in such situations that a strong online presence will make your brand stand out from your competition.  Online marketing in Singapore generates high profit-margins as most Singaporeans like interacting with online. Growing digital marketing …

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The #1 Strategic Importance of Building An Email Database To Increase Sales Bottomline For Any Business

Do you know that building an email database is like building yourself an asset? Many businesses will spend advertising dollars to market their products and services via online and offline channels, in an attempt to build brand visibility and generate new sales for their companies. However, based on our own observations when talking to many …

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Native Advertising Platforms – 4 Exclusive Insights We Have Learnt After Spending $1 Million on Native Ads

Over the past 3 years, we ran many native ads campaigns on the world’s leading native advertising platforms. They include popular native advertising platforms such as Outbrain, Taboola, Yahoo Gemini and MGID. We have profitably spent over a million dollars in total advertising budget for our clients. We share some key insights here that we …

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Digital Marketing Transformation for Business in the New Decade (B2C)

Digital marketing transformation has been the buzz-phrase since the rise of the internet and the proliferation of digital media. When it comes to marketing, going digital has had massive consequences. The advent of the internet radically transformed this process. Suddenly, marketers had terabytes of customer data, generated from consumer devices, social media, websites and various …

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Why Use Native Advertising (Update for 2020)

Native advertising are a newer form of advertising that have been designed to blend, less intrusively, into the look and feel of the website where the native ads appear in. Many businesses have been wondering, “Why use native advertising?” This article hopes to answer that question by shedding light onto what native advertising really is. …

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Effective Youtube Marketing For Business

While most people use YouTube merely for watching videos, as the internet’s second most popular search engine after parent company Google itself, it can also be used as an effective marketing tool for business. Harnessing the power of YouTube Marketing has the potential to increase visibility of your business, revitalize your existing buyers and attract …

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