Facebook Marketing

How to use audience insights on facebook for marketing strategy

Facebook Audience Insights is a powerful free tool that Facebook provides to marketers. 1.66 billion people log onto Facebook daily (https://zephoria.com/top-15-valuable-facebook-statistics/). This massive number creates a great opportunity for businesses to be seen on this particular social platform.  Facebook is a tool every digital marketing specialist takes advantage of. The platform provides well-defined audience insights …

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Facebook Advertising: how To Increase ROI?

According to research statistics, 61% of companies believe that attracting traffic and lead generation are some of the most challenging tasks. Reaching potential customers and increasing brand awareness through most marketing techniques is a complicated and expensive process. Currently, there are more active users in instant messengers than in social networks. Therefore, to interact with …

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