[Updated for 2021] The concept of funnel marketing is simple. Businesses have traditionally always looked for ways to cast their sales nets as wide as possible. In doing so, they identify a large group of logical but unqualified leads. A sales funnel picks up from there. It’s meant to filter the pool by first qualifying …
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Audience insights on Facebook is a powerful free tool that Facebook provides to marketers. 1.66 billion people log onto Facebook daily. This massive number creates a great opportunity for businesses to be seen on this particular social platform. Facebook is a tool every digital marketing specialist takes advantage of. The platform provides well-defined audience insights …
In this in-depth article, you will learn how to lower costs for Facebook advertising the right way for your businesses. As you read this, it’s critically important to bear in mind that the low cost and high ROI is just one of the many benefits of advertising on Facebook. The ad platform itself offers a …
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According to research statistics, 61% of companies believe that attracting traffic and lead generation are some of the most challenging tasks. Reaching potential customers and increasing brand awareness through most marketing techniques is a complicated and expensive process. Currently, there are more active users in instant messengers than in social networks. Therefore, to interact with …
