I am pretty sure that you have heard before that building brand awareness is important. But today I am not here to bore you with theory but I’m here to show you the facts of what it takes for you to have customers raving about your brand like 80s rockstar fans.
Brand Awareness – Be First in The Customer’s Mind
One of the most important factors in building a brand is to be the first of what you’re good at in the customer’s mind. Think about it. Who do you think of when you think about coffee? Starbucks right?
Who is the second one? Guess. Well if you haven’t figured out by now it’s actually two big companies giving Starbucks a run for its money and its Dunkin’ Donuts and McDonald’s.
But here is the problem. What do you associate them with? Donuts and fast-food (hamburgers and fries).
This is what we call strong brand positioning. All of these companies built strong brand equity in one area and became well known for that one thing; before they branched out to do other things.
Brand Positioning – Have the Edge that Your Competition Doesn’t
Do you remember those old Domino’s Pizza commercials? Get your pizza delivered in 30 minutes or it’s free. Now that was a memorable offer. It was both strong and compelling back then in a world were pizza deliveries were a pain in the butt.
It turned a big pain point for the customers and turned it into a positive one. Think of this brand positioning strategy when you are crafting your own message.
Use Consistent Brand Marketing
Your message must be consistent to build familiarity and to be remembered. You should use the same colors in every advertising media. Like how McDonald’s uses the colors red and yellow or Starbucks uses green.
To put a cherry on top you can add a catchy slogan or a memorable mascot. Now that is brand equity at its finest with a tinge of fun and creativity.
Be Everywhere (the new brand marketing strategy)
This strategy isn’t really new but I call it the new brand marketing strategy because previously, it was only available to big brands through mass marketing.
But you don’t need an unending budget to implement this strategy like you use to. Now you can be omnipresent just by using a little magical tool called retargeting.
This newer type of online marketing lets you show your message to customers multiple times after they have already clicked on one of your ads. Most customers don’t buy on the first visit.
So, you want to make yourself memorable by showing your message consistently. I’m not saying that they are guaranteed to buy. But getting someone to frequently visit your website increases the probability that they will buy from you.
Brand Equity – Create Your Own Unique Content
You can create your own brand content by creating a blog on your website or by making a newsletter (which we will go more into later). Blogging is a great way to create content that resonates with your audience if done right.
The content of your blog should help your customers by giving them access to content that speaks to them. By touching their pain points and covering topics that they find interesting. Emphasize the ‘they’ to increase the relevance of your content marketing campaigns.
You can find out what they love by doing market research and just publishing content on your educated guesses. Whatever gets the most likes, shares, or comments are topics you should write about. This is how your customers let you know what is important to them. It’s just your job to listen carefully.
Build an Email List
I know that a lot of people are annoyed when they hear the words “build an email list.” It brings up thoughts of being the only survivor in a post-apocalyptic world surrounded by hoards of hungry zombies.
A list is crucial not only for your brand marketing efforts but also for building brand awareness in any form. Let me explain.
While social media is a good platform to use to interact with customers. Who owns Instagram and Snapchat? Not you right. So let’s say these platforms meet a sad end like Periscope and Vine did.
Guess what? You, my friend, have just lost your entire audience. Thousands of dollars down the drain because you failed to build a list.
Always remember this – you need to own a list. Plus, it gives you a form of contact to consistently build a relationship with your customers.
Use Visual Aids, Images, Videos
More and more of your customers are starting to use media such as Pinterest, Instagram, and YouTube.
What do all these mediums have in common? They are visual. Visual content is key to any brand marketing because it is the most fun and engaging. Look at any well-branded companies Instagram page and you will see proof of this.
Integrate your platforms by having a consistent message across social media, SEO articles, sales funnels, and email marketing. You can do this through apps such as Zapier.
But not only do you have to maintain all of those platforms regularly. You must have a message that your audience identifies with and you must build brand equity on each platform.
Start A Newsletter
You can start a Newsletter by sending articles to your customer’s email address. Like with blogging you must have content that your customers care about.
I suggest you start with blogging first just so you can have an idea of what’s popular. Remember your customer holds the delete button as they look at their email.
Give Social Proof
We already know that social media advertising impacts business massively.
Social proof is the gravy on the mashed potatoes in your brand marketing efforts.
Without it, you will be missing that key ingredient, the pizzazz. Seeing other customers using your product and enjoying it is something every memorable brand does.
Why? Because it stirs up positive emotions in the customer. They will think. Hey if she can enjoy this and she seems just like me maybe I should get it. It’s worth a try.
Unfortunately, like in any advertising medium, going in blind can lead to serious financial consequences that can make or break a business like yours.
The late nights spent on social media and all the wasted time on marketing to the wrong audience can be daunting. Why put yourself through all that hardship?
You can save both time and money by letting our team of superstars hold your hand on the way to building brand awareness with the same proven step-by-step approach we use to consistently get repeat customers for our clients.
We will help move your product into the hands of fans who will love you and share your story with their friends. Contact Blazing Conversions by clicking here.