Today, the world is a global village where over 80% of buyers begin their buying adventure online. Thus, you cannot overemphasize the importance of a website if you are running a modern-day business.
Industry research statistics have shown that 75%of consumers admit to making judgements on a company’s credibility based on the company’s website design and 88% of online consumers are less likely to return to a site after a bad experience.
Taking these statistics into consideration, you will appreciate why employing a reputable web design agency with professional web design services for your website shouldn’t be taken lightly.
In this article, we explore some considerations when choosing an external partner who will build the foundation of your online presence for your business.
How to choose your web design services provider
The success of your website lies in your choice of web design agency you decide to employ. With hundreds of web design agencies available online, it is hard to filter between the good and bad.
Below are a few important tips to assist you in picking the right web design service for your business.
• Be proactive
less than 6 seconds for the average consumer to develop an opinion about your
Thus, before thinking of collaborating with a web design agency, you must have an idea of the appearance and functionality of your website.
You must have a top-notch eye catching design that reflects your ethos and business.
A profession web design team will then be able to work with you to develop the look and feel of your website. Crucially, they will also seek to understand the purpose for your website.
In doing so, they will build appropriate and relevant features into your web pages.
They will consider things like marketing, support, customer experience, SEO, social media links, lead generation, branding etc before embarking on the construction of your online project.
• Check previous works
reputable web design service providers will have a portfolio of previous work.
In seeing this, you’ll get an idea of their level of professionalism, skill
level and ability to deliver what clients need.
From these samples, you can draw your conclusion if they have the capability to fulfill your job requirements.
Some questions you should ask yourself: Do the previous designs look professional? Are the pages responsive? Are the contents easy to read? Do does this team have the experience to build features that I want?
• Check reviews
While it is great to see their previous works, more importantly, you should also have a look at reviews by previous clients.
You can gather a lot of insight in terms of their reliability and professionalism from multiple review sites like Google and Yelp. Look for testimonials and see whether they are recommended vendors.
How to Increase Profits through Organic SEO Traffic
It is one thing to get the best web design agency to build a professional website and another to get the profit you have envisioned.
No one ever come online with the intention to make losses, why should it start with you?
Unless you intend for your website to be purely decorative, you should consider increasing your profit via organic SEO traffic.
Every online business wants to be on the top of search results to boost brand awareness and attract more consumers to buy their product or service.
Onsite SEO friendly features have a huge positive impact on lowering barriers to potential customers finding you.
The best thing is that once included, these features will continually draw buyers to you without any additional costs.
This explains why many successful companies emphasize SEO as being part of their core marketing strategy.
Pinpoint your Target Keywords
The success of your business depends on your targeted keywords.
If you are a new business owner or one who would like to increase profit over time, identifying the keywords used by your buyers can send high demand traffic to your website.
For instance, if your shoe shop is located in New York, you will not use a general keyword like “shoes”. However, if you use a keyword like “Shoes in New York” or “New York Shoes,” you have a better chance of targeting your audience that is based in New York.
The chances of converting these leads are higher than using the generic keyword “shoes”.
Develop a content strategy
This means your website must have regular updates for your customers.
With this, you can consistently add new content with relevant information.
Relevant keywords should be integrated into this content to address the needs of your audience.
Remember, the wrong content strategy could spell doom for your online business.
Hence, hiring the right SEO experts is essential as they can create and cultivate content in various formats such as videos, podcasts, infographics, animations, blogs, etc.
Use Social Media
One of the fastest means of growing your audience and reachability is through social media.
Today, an increasing number of buyers are using social media platforms like Facebook, Instagram and Twitter to engage their favorite brands. This is a huge opportunity to attract more prospects, new audiences, and build lasting customer relationships.
Ensure your website design supports social media interface. Otherwise, you could be missing out on a large market segment.
Paying close attention to your on-page techniques is paramount to your online success.
For new business owners, it is important to hire an experienced SEO expert to create unique title tags for your content. Besides this, such an expert can help you:
• Reduce bounce rates of your web pages
• Link content with internal links
• Optimize headings with relevant descriptions and keywords
• Write proper meta descriptions to boost your visibility
Avoid SEO Mistakes
While you can do various things to increase your online visibility, you could create more harm than good when they are wrongly done.
For instance, avoid stuffing your content with too many keywords.
As seductive as they may be, do not use black hat SEO techniques. Black hat SEO techniques include link buying, invisible or hidden text, duplicated content and article spinning.
Why you need organic SEO for your website.
Getting all the services for web design without factoring SEO is a huge waste of potential rewards.
If you think that organic SEO is old school and no longer relevant, then be ready for the shock of your life.
For starters, SEO is the process of increasing your visibility on major search engines.
The majority of people begin their decision making process of what to buy and who to buy from via search engines.
Industry data shows that buyers perceive that websites that appear on the top of their search results are reliable and genuine.
This explains why websites that appear on the first page of search engine result pages (SERPs) enjoy over 80% of all clicks.
Why stay on the bottom when you can increase your chance of ranking among the top pages?
Generating organic SEO traffic to your website isn’t magic. It takes application of specific professional SEO techniques and web design strategies to help clients increase visits from high demand customers.
Although pay-per-click advertising is powerful and should be considered as part of your overall marketing strategy, it can’t be integrated you’re your web design structure.
Additional reasons why you should include onsite SEO optimization in your website and online store structure include:
A big reason why you need organic SEO for your website is the cost advantage it brings.
By implementing a well thought out SEO strategy, your organic search traffic won’t cost anything. This gives your business an edge over your competitors who are using paid marketing strategies.
Generating organic SEO traffic gives you credibility because it solidifies your online reputation and presence.
The customers you attract are laser targeted and highly motivated.
People who visit your website through search results have a specific purpose and ready intent.
Once they understand how your product will help them improve their lives or solve their problems, they will immediately buy it.
Your website is the cornerstone of your online presence and business.
Web design services for business must offer a lot more than just graphic design work.
It must cater to your needs as an entrepreneur and factor in business considerations.
If you are ready to have your website designed to maximize your results and grow your business, contact Blazing Conversions for a consultation today.