As intrusive ads and traditional marketing become less effective, content marketing has become the #1 one marketing tool. Content marketing is a strategic marketing approach for creating valuable information that attract, acquire, engage and retain target audience.
The objective is to drive profitable customer action.
By providing users with information that is in demand, content marketing has become the heart of many successful digital marketing campaigns of prominent brands like Microsoft and Cisco Systems.
And rightly so because content marketing is proven to be the most effective way to generate leads and sales for businesses of all sizes.
In fact, according to a study by MarketingSherpa, 92% of B2C marketers and 83% of B2B marketers said they plan to increase their use of content marketing over the next six months.
Content Marketing in singapore – B2C & B2B Advantages
By far, the most common advantage of using content marketing is that it offers a “low-hanging fruit” for marketers. Simply put, this means that it is the easiest and most efficient way to get new customers.
A report by Aberdeen Group found that companies who used this form of marketing enjoyed a 431% increase in leads over those who did not. Another study by The Content Marketing Institute revealed that B2C buyers are 82% more likely to purchase from a company that publishes useful, informative, and unique content.
Content marketing also helps you build your brand image and authority. This is because it is an effective way to establish yourself as an expert in your field.
More importantly, it helps you build a strong and lasting relationship with your customers.
This is because it enables you to provide them with valuable, useful information they can access at any time. And, when they realize how much you value their time and attention, they will be more than willing to do business with you.
There are several benefits of using content marketing to promote your business:
- It provides an enormous amount of “eyeballs” (people who read your website or content) which means more opportunities to sell to.
- It provides a steady stream of fresh and useful content which helps build your trust, authority and credibility.
- It provides a constant flow of new, interesting and valuable information which keeps your customers engaged and interested in you and your brand.
- It provides search engine optimization (SEO) benefits because it uses relevant and authoritative content to attract organic traffic from search engines.
Effective Campaigns Increase Conversions.
The cited conversion statistics below reflect the impact of what a properly thought-out content promotion strategy and well executed plan can achieve.
- Content marketers doubled the average site conversion rate (from 6 to 12%). (HubSpot)
- 61% of US online consumers decided to make a purchase after reading recommendations on a blog. Imagine how your conversion rates would be impacted if your blog articles were written after doing keyword research. (CMI)
- Content marketing ROI (return of investment) delivered were about 6 times higher than other digital marketing methods. (ABG Essentials)
- According Curata, 74% of companies surveyed said content marketing lead generation increased the number and quality of prospects entering their sales funnel.
- Videos are a great niche. They help deliver great marketing ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)
This encourages conversions as people feel more confident making decisions when they feel that they have taken into account all considerations.
Whether you are using on Facebook, Instagram or Linkedin, make sure you let your audience know what you’d like them to do next
- making a purchase
- register for your event
- subscribe to your newsletter
Doing so will give them clarity and increase your conversions.
You want your reader to know what you expect of them next, without being pushy or coming off as spammy. It should be obvious.
People hate being “sold” to. Yet, most of us can’t resist offers when we are already convinced that is what we want. That’s why it is so important to give people what they need to take the next step.
People won’t respond to a sales pitch if they don’t know enough about what you are selling. Yet, many online marketers don’t seem to understand this simple fact. They bombard their site with ads and sales pitches… and then wonder why they aren’t getting the results they desire.
Giving people what they need to take the next step will dramatically increase your conversions. And don’t forget… you can also use the power of social proof to increase conversions too. People like to be around others who are like them and value their opinions
Strategy for Content Promotion in singapore
Build Trust – Improve Brand Reputation
Customers nowadays have the luxury of choice to select brand that they know, like and trust. This is a crucial element of your content marketing in Singapore strategy.
In order to stay on top of their mind is to publish engaging articles that serves as different touch point in their buying journey.
When more customized articles are being published on social media or on your website, it is much more easier to have them trust your business.
One of the plus points is that, you are only one piece of content away from going viral.
This is the holy grail for most businesses.
Often times, when your business goes viral, there will be a surge of eyeballs looking at your offers.
This translates to free exposure and more sales.
SEO Content Strategy
Do you know that content creation is the number one method for improving SEO results?
The more relevant text, images and videos you have on your website, the more search engine understand what your site represent.
This allows your site to be more authoritative in search engine eyes and therefore show up more frequent in organic search.
Indeed, studies show that the top ranking websites get, on average, approximately 20 times more traffic than those sites which are ranked at the bottom of the first page of search engine results.
So what? Well, it simply means that the top ranking sites enjoy a much higher degree of success when it comes to the sale of their products or services. And the lower down the site, the less likely it is that a potential customer will select your site as their preferred source of information.
For example, if you publish a well written long-form (2-3 pages) piece of content with valuable information on a specific topic on your website, you will be likely to see your website’s authority increase in the eyes of search engines.
This is because search engines identify long-form content as being more valuable and more useful to visitors and therefore, more useful to them as a potential customer.
As your website gains more authority, more people will start to link to it which in turn, will give you more visibility and traffic.
Cost-effective New Leads.
This is often a KPI (Key Performance Index).
Every successful business continually looks for new customers.
Unfortunately, small businesses often have the problem of having small budgets.
By focusing on inbound traffic where customers find you organically, you can lower your marketing costs by 62% as compared to traditional avenues.
By providing relevant content to your audience at different stages of their journey is essential.
Doing so will help solidify their trust in you.
You must continue to provide fresh, valuable content to your site on a regular basis. This will keep your site “alive” and will prevent your site from becoming “dead” or “dormant” which will have a negative effect on your site’s authority.
Customers a lot of weight on the freshness of the content on your site. Newer content is given more value than older content.
One way to provide fresh content is by publishing a new blog post every week. Another way is to re-publish an older blog post with some updated information. Yet another option is to create a video and upload it to YouTube.
Whatever method you use to distribute fresh content, the goal is to provide your leads with fresh, valuable content to your site on a regular basis. This will help engage and convert them into buyers and fans.
Content Marketing in Singapore for Businesses – Conclusion
We hope you enjoyed reading our article on “How Content Marketing In Singapore Can Help Your Business”.
There are many different ways you can use content marketing to increase trust and sales.
The most important thing is to just get started. You don’t need to have all the answers. Just getting started will put you on the right path. Once you get the ball rolling, keep pushing forward and continue engaging your audience.
Content is king. It doesn’t matter how pretty or professional your website looks if you aren’t providing your visitors with any relevant or useful information they won’t buy from you.
If you don’t start thinking about how your content can be used to increase website traffic and sales for your clients, then your competitors will quickly overtake you. You need to be thinking about how your content can be used to help you generate more leads, increase sales and up profits and achieve your goals.
If you ever would like to achieve all that while reducing your advertising cost, speak to our specialists. We will be glad to speak to you.