If you are wondering, “Content marketing what is my biggest gain?”, you should know that it’s a vital part of any successful business.
It is the digital marketing strategy that will help you increase sales and therefore your profits.
It helps you raise your brand authority and awareness and will help consumers know more about your products/services. These will translate to higher conversion rates for your marketing campaigns.
You should have a content marketing strategy focused on creating and sharing valuable and consistent content that helps you attract the right audience.
SEO and content marketing
It is crucial for an online business to have a high SEO rank that will assure that you appear on the first page of search engine results. Being high rank means that you have to conduct SEO on your website.
And how exactly do you this? Firstly, you have to provide relevant content. It is virtually impossible to separate SEO from your content marketing strategy because SEO affects where your content is displayed; and content marketing affects your SEO results.
Together, they affect whether people see your links and whether they click on them. 75% of people never scroll past the first results shown on the first page of Google (https://www.markinblog.com/seo-stats/?gclid=Cj0KCQiA4NTxBRDxARIsAHyp6gAyTiuSnYz14rc74xw-EyQG92Cb-0BFl3vlUGGAQ9OKgIE_8kPyz3saAmdDEALw_wcB). This means that if your content it is displayed of the second page or after, most of the searchers won’t see it.
The algorithms of the search engines change frequently but there’s one thing that always remains the same: relevant content. Google rewards and punishes based on your content. If you want a high rank, you should provide quality, up-to-date content.
Content matters not only to search engines but more importantly to consumers. In this competitive business climate, you can’t afford to miss the advantages a well executed content marketing strategy will provide for your company.
- Content is important for consumers
Potential customers are becoming more and more difficult to persuade using a hard-sell strategy. They tend to have a great appetite for quality information instead.
They want to find out more information about the products and services they are interested in before actually buying them. Buyers trust content more than any other type of advertising.
And that is where good content marketing strategy intervenes. This is not just another marketing strategy you might use, it has become a necessity if you want to keep up with the market and still be relevant to your customers.
Relevant content will place you as an authority in the domain you are active in. It will help you gain trust which is vital for increasing sales.
When a potential customer is consuming your content (articles, images, video etc) he starts to create an image of your brand. If you manage to offer him quality information, educational and engaging, it will reflect positively in your brand’s image.
Statistics show that content marketing conversion rates are six times higher than any other marketing strategy, (https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats) This shows how important it is for your customers to find relevant information on your website and moreover why you must have a content marketing strategy.
- Content marketing strategy is vital for businesses
Content is the tool that will help raise a brand’s trust and awareness by highlighting important topics that are searched for by your targeted audience.
It is an effective method that will help you gain more relevant traffic, boost SEO performance, increase effective traffic and conversion rates.
It’s a way that helps you communicate with your potential customers, establish a relationship with them, encourage them to buy from you and feel comfortable with the decision they have made.
Content marketing is a cost-effective strategy to bring in new leads. Content marketing generates over three times as many leads as any other marketing strategy and is 62% cheaper. (https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/)
It’s important to be aware that the results of content marketing needs some time to be seen.
It’s a long term strategy that involves great efforts. In order to be sure of the success, you should consider hiring content marketing agencies that have the skill and experience to provide you with quality content.
There are numerous factors that you should pay attention to if you want to provide relevant content. You should research your potential customers’ interest, which platforms they hangout on, what their problems are, what type of content format they prefer etc.
It can be overwhelming and if it’s not done properly, you risk being penalized by Google and by your customers.
Good content will also help you stand out from your competitors. For a start-up, it’s a vital method that will showcase your uniqueness and help set you apart from the rest of your industry.
The content you provide be the difference between you and another company; and more importantly, between a potential customer choosing you instead of your competitors.
Content is valuable for all successful companies. 58% of the marketers think that their biggest asset is original written content (https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats) and 81% of marketers said that content remains their principal focus. (https://www.wordstream.com/blog/ws/2017/04/17/content-marketing-stats). These statistics demonstrate how important content marketing strategy is in every field. You must pay attention to it if you want to build a powerful brand with higher profits.
Content marketing is ubiquitous in any marketing strategy you use, including PPC campaigns, SEO, Social Media and sales funnels.
The importance of content marketing is reflected in your return of investment. It will help you maximize your ROI if you provide high-quality content that caters to market demand.
You should not create content for the sake of creating content. Content marketing agencies will help you create valuable content that will be loved by your consumers.
Success in this form of marketing requires good strategy, research, planning, copywriting, industry data, promotions etc.
You should have a clear strategy and continuously measure your results.
The success of any marketing campaign depends on your content. It integrates all other areas of digital marketing and is like the glue that helps to hold all the campaigns together.
For a more in-depth discussion on how you can incorporate content marketing into your business, contact Blazing Conversions Content Marketing Agency.