How to create a solid Social Media Marketing Strategy

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Are you using social media to supercharge your inbound marketing campaigns?

If not, then it’s either you don’t know the value of marketing on social media, or you took a plunge headfast without first coming up with a proper plan or strategy.

It’s about time you got out from under that rock that you’ve been hiding and make some serious changes to your social media marketing strategy. You have to begin by evaluating your options.

Bear in mind, the number of platforms that you can use to increase your company’s visibility and drive more sales has risen dramatically over the years.

Not all platforms are the same. Some are better suited for your business than others. But that’s not reason enough to rule out any of them. You need to devise a plan that begins by correctly identifying your target audience and figuring out the most appropriate platform to market to them on.

Build a Winning social media marketing Strategy

Social media has so much hidden potential. Given its power, you’d agree it’s critically important to not only get social, but to implement a social media marketing strategy that supports efficiency, scalability, and successful engagements.

So how do you come up with such a strategy?

1.  Take time to learn and understand Your Audience

Social media users vary a great deal. Before you think about doing anything else, you must dedicate some time to researching and understanding exactly why, when, and how your target audience interacts with social media in the first place.

You also want to identify the social media platform that your target demographic spends most time on so you can be direct and more focused on how you target them.

social media marketing strategy

2.  Define Your Goals

You’re not planning on running a blind social media marketing campaign. You have to start by figuring out what you want to achieve through the campaign. Where do you see yourself at the end of it all or after the first phase of running the campaign?

Without setting up goals, you wouldn’t know how much energy and effort to channel into the campaign.

Here are examples of the goals you might consider:

  • increase your reach
  • improve your revenue
  • increase traffic
  • increase your conversion rate
  • increase leads
  • increase followers
  • improve brand position
  • gain market share and so on.

3.  Choose the Social Media Platform to Market On

The social media platform you choose must be one that your target demographic prefers – not the one you like.

After you’ve defined your audience, it shouldn’t be that hard to figure out what social media platform resonates with them best.

Find out what platform they’re most active on. Now narrow your list to one or two platforms, where the bulk of your target audiences can be found, and do all you can to make sure your presence is felt on these platforms.

Remember to make necessary adjustments to your content so that it can naturally fit into their feed.

Different social media platforms and their pros and cons

Facebook

Pros

  • It’s the largest social media network, commanding the largest share of social media users (about 2.4 billion active users).
  • Pretty endowed with targeting tools that allow for a more accurate reach
  • Chances are good many of your target audience and customers are using it

Cons

·    Stiff competition

·    Not ideal for organic reach

Instagram

Pros

Cons

  • Few linking options, save for the bio
  • No room for publishing lengthy, text-based content

LinkedIn

Pros

  • 575 million users
  • Great for targeting B2B customers
  • You can publish articles on the platform
  • Has a more professional feel

Cons

  • Hard to target everyday consumers

Twitter

Pros

  • 330 million active users
  • Better conversion rates
  • Easy discoverability through hashtags

Cons

  • Lower engagement
  • Has too much noise, which makes visibility difficult

Social Media Marketing Agency Advice – Be Tactical

Do you have a plan for marketing on social, or do you just show up on social media and do your thing?

Whether you are doing marketing for ecommerce or an offline business, you’ll need a strategic approach to how you post or handle every aspect of your social media campaign.

You need to create a content calendar covering different topics, goals, and various social media networks.

Come up with a list of topics that you’ll be covering and make a point to define them. The next thing you want to do is break these topics into weekly articles and choose the most appropriate social outlets to post them.

4.  Audit Your Performance

After you start posting content on social media, it helps to analyze its performance and make necessary adjustments to it. Find out what content drives better engagement and what doesn’t.

The first few instances of you posting will be for experimenting. You have to find out what time your visitors are most active on social media.

That should help you figure out the most appropriate time to schedule your posts.

The next thing you want to do is audit your content performance against that of your competitors. Compare their following, level of engagement, reach, and so on.

social media marketing strategy

Be consistent with Branding

When creating your business account on several social media platforms, make sure you’re consistent with how you set everything up. Your logo, fonts, graphics, and colour scheme should be pretty much uniform across all these platforms.

Regardless of what platform people use to find you, they must find your brand identifiable.

Mix it Up

Not all your posts should be about a picture and a caption. You can go on a limb here and serve your followers something else.

Learn to play around with images, text content, links, and graphics.

Change things up by incorporating infographics, holding a Q&A, running polls, quoting your latest post and so on. Your goal should be to generate content that users will have an easy time interacting with it, by either clicking on it, sharing it or commenting.

You have unlimited options when it comes to this.

80-20 Rule

This is a rule of balance, and it’s pretty simple: for every 80 percent of engaging content that you publish, you can balance it up with 20 percent of promotional content.

Don’t make it be about engagement all through. At the same time, you don’t want to bore your followers to death with super-promotional content.

Find a way to strike a balance. Eighty percent of the content that you publish must be fun and exciting. That should give your audience a reason to engage you or one other in a conversation.

If your audience gets to enjoy your content, it shouldn’t be that hard for you to promote to them.

Blazing Conversions social media marketing agency helps businesses scale through digital marketing.

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