Digital Marketing Funnel Metrics | Everything You Need To Know

Running a marketing funnel but don’t know how to measure it properly. Well, in this post, we will cover everything you need to know about digital marketing funnel metrics. So let’s dive in.

Digital Marketing Funnel Metrics Guide

digital marketing funnel metrics

What Are The 3 Stages Of A Digital Marketing funnel?

A funnel is simply a sales process bring online. The 3 stages of any funnel consist of Awareness, Consideration and Purchase stage. Each stage requires different marketing message that speak to that group of audience.

Why Funnel Metrics Are Important?

As the old saying goes, you can’t improve what you can’t measure. So in order to improve your funnel conversion rate, you will need 3 metrics. They are Click, Leads and Conversion. By understand each section in detail, you will know which part of your funnel need improve.

Click

Whether you do paid ads to have people see your funnel or using SEO/organic traffic, you will want to see how many people click INTO your landing page. This means that, if you run paid ad, this metric means that how good is your ad copywriting is to have people click and land on your page.

On the other hand, if you rely on organic traffic, then you will measure this by the keyword that bring you in traffic that click into your landing page.

This metric show how many people actually see your landing page. You can think of it of how many people walk into your physical store.

Leads

By measuring this metric allows you to see the effectiveness of your landing page message or sales angle. Some of the technique we at Blazing Conversions does for our clients is to tweak single element at any given time. This means we tweak the message of the landing page or the ad copy or the meta description on the landing page itself. This way, we know which elements improve the lead generation process.

Conversions

Now, the conversion here largely depends on how you set up the funnel. While we know conversions equals to sales but not all sales funnels are built that way. Some just requires basic name, email and contact, while some does application method.

Regardless which method you choose, the conversions mechanism need to enhance regularly. This can means to train the staff to get good at calling and converse with the leads. Or, having the 2nd page in the funnel process to be stronger.

What Are Upper Funnel Metric?

It is a tactic for letting your target audience to know what is it that you offer through paid ads or organic. At this stage, your potential customers or leads will know you or your brand on a broad level. This means at this level it is meant only to build awareness and entice them to click.

What Are Bottom Funnel Metric?

These are metrics that show number of leads or revenue generated. Depending on which level of report you are looking at, both figures are equally important. This help guide your marketing campaign optimization.

What Is A Good Digital Marketing Funnel Conversion Rate?

According to Adobe Digital Index 2020 report into consumer electronics, an overall average funnel conversion of most industries is around 3%. According to Prana Brush Rebecca, “a good visit-to-lead conversion rate is 3.1% to 5%. Really, anything over 2% is great.” – source databox

How Do I Optimize My Funnel?

optimizing marketing funnel

Optimising is one of the task you need to do first before worrying about what we mention above. If you currently running one or starting a new one, we have lay down the fundamental as a guide for you.

First of all, you need to know your audience. Knowing your audience means what to understand what are their current struggle, challenges or problems that they are facing. This forms the problem message. This message can then be use in several areas and one of it will be in your paid ads.

Next, on your landing page use supporting information like customer stories, reviews or testimonials. What if you can’t find any or just starting out? Use your product unique selling point as one of the angle.

In addition to that, you need to reduce the friction of them giving you their information. If you run a single product page, reduce the friction for them to checkout by stating a simple and as clearly as possible.

Summary

Living in a fast paced world, regular fine tuning strategy offers many insights like to determine which part of the process is under performance or which part of the process can improve. This can lead to different message, marketing strategy and pricing structure.

These insights gathered also help make practical business decision moving forward.

If you require a full funnel service consultant to guide you along, contact us for a non obligation call.

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