In this article, you’ll learn how display ads in Google work and how you can increase the effectiveness of your Google ads.
Do you know that Google ads display is an undervalued tool that can provide great benefits for your business?
In fact, Google advertising can help you obtain more sales when it’s done by a digital marketing specialist. This means that when the campaigns are well thought out and executed, they will direct quality traffic to your website.
Quality traffic has a high chance of converting as prospects who click on your ads already have a real interest in your products/services.
Using display ads in Google will help you increase your conversion rate.
Google display ads reach 90% of global internet users, so you may want to pay closer attention to how to use them better. Let’s take a closer look at proven tips that will help you create profitable display ads on Google.
Focused targeting In Google Display Ads
In order to be relevant and obtain high-quality traffic to your website, you should focus on the right targeting. You should pay attention to
You must do a proper search on the right keywords and choose the ones that are
appropriate for your business. After which, you should take a look at the in-market segments.
That will help you filter out the masses and focus on those who really want to buy from you.
Demographics are another relevant characteristic of your ads.
You should identify precisely your buying persona and target accordingly. This means you will decide on an age, range, gender, and other demographics that characterize your target audience.
Google permits you to target very precisely and you should do so in order to be relevant and not waste money on inefficient campaigns.
Placements are also important.
You should decide what sites are most visited by your targeted audience. All these are crucial for an efficient paid advertising campaign. If you want to have a successful marketing strategy, you should contact a marketing specialist who will ensure all is set up correctly. Otherwise, you could waste money by not targeting properly.
Testing Display Ads In Google
Like in any other paid advertising, you should test and continue testing until you obtain the best results.
For example you can run 3 to 4 different variants of your ad and see which one performs best. You could try different
- call to action
- ad copy
You should let them run for at least one month to establish clear statistical significance. Once done, you can scale your campaign using the variant that converts best.
Use Remarketing In Display Advertising
Remarketing refers to placing your ads on various sites that your past visitors visit as they browse. This helps you to stay in the mind of potential buyers and remind them to finish the process they have started on your website.
Studies have shown that most users leave a website without finalizing a purchase on their first visit. This happens because they don’t know you well and they want to explore other alternative brands.
Using remarketing in display ads will help you get them back on your website and increase their trust of your brand and products.
Visiting you again increases their comfortable levels and they will be more prone to buying from you.
Initially, they came to your website because they were researching products you sell.
With remarketing you will increase your chances of closing the deal. It’s a cost-efficient type of advertising that you should leverage.
Responsive Display Ads – Keep it simple and visually engaging
Ads need to be simple and easy to understand. Most dimensions for display ads are small, so you don’t want to overcrowd your banner with too much information that will be difficult to read and understand.
You should focus on simple text that is highly relevant to your potential customer.
Of course, remember to introduce a clearly visible call-to-action. A clean design with a clear layout is very effective.
You still have to make your ad stand out of the crowd.
Do so by having defined borders; bringing out images and colors.
This will catch your user’s attention.
A marketing consultant will help you integrate your display ads all that’s mentioned above.
Create ads in multiple formats
Every website supports only one or two sizes of banners. It makes sense to have your ads in more than just one format. This greatly enhances your ad visibility online; leading to brand recall and retention.
Monitor your display ads in Google
You should monitor very carefully your ads and their conversion rates.
Make continuous changes according to the results of your findings. Customers like new and refreshing visuals.
What works today may not work tomorrow.
You have to continuously evaluate your campaign, adjusting keywords bids, setting negative keywords and so on.
It can be tedious and time-consuming, but it’s crucial for your campaign’s success.
It requires a certain level of experience.
In order to have cost-effective ads, it is better to have it done by a marketing specialist.
Set up an adequate Ad budget for Google Display Network campaign
Display ads in Google cover a large space and you have to be careful when you are deciding the budget for it.
Test to find out what works.
You should invest a bigger budget that will give you the best ROI only when you found the right audience.
If you see that a certain placement of Google display ads performs better, you should also allocate a larger budget to that particular campaign.
If the display ads in Google are set up and managed properly, they will be effective in driving sales.
Using the tips provided in this article, you will have a successful Google ads display campaign that will increase your business profits.
You have to pay close attention to your campaigns and statistics, in order not to
A reliable digital marketing strategist will help you create cost-efficient campaigns which will increase your conversion rate. You should also keep in mind that for the best ROI, you should combine more than one marketing channel.
If you decide to use display ads, for example, you could also budget for
Together, they will assure your business growth.
You must have a coherent marketing strategy that includes various marketing channels for attracting more relevant traffic to your website.
This way, you will have a high conversion rate and return on investment.
Now that you understand how display ads in google works, you can choose to do it yourself or have us to deploy for you.
If you want us to plan and execute your Google ads campaign, you are invited to get in touch with us on this page.