Most of us know that choosing a right ecommerce marketing consultant is a difficult task. So in this short post, we will cover the essential pointers or checklist to help you choose the right ecommerce marketing consultant for you.
The ecommerce industry has grown massively in the past decade. There was a 20.7% growth in global ecommerce in 2019 alone. With the covid19 related lockdowns and increased restrictions on movement, millions more have learnt how to shop online. This means that we can expect to see even more extensive growth in internet sales.
As businesses try to take advantage of this trend, the demand for the ecommerce marketing consultant has shot up too.
Many business owners have only theoretical knowledge of how to use the internet for marketing and ecommerce. They know vaguely of its immense potential but are not quite sure how to make the most of it. That is why many businesses have not gotten the results they had hoped for with their online endeavours.
Is this you?
If it is, you can benefit immensely by partnering with ecommerce marketing consultants.
Ecommerce marketing consultants add depth to your team. Their deep knowledge of online marketing and research tools, combined with their understanding of business, branding, consumer psychology and risk management make their insights highly valuable.
If you are a startup, you have even more to gain as ecommerce consultants will guide you on multiple levels of business which you have little or no experience in.
How to choose an eCommerce Marketing Consultant?
Ecommerce specialists help companies lower their risk, decrease advertising costs, build brand equity and increase profits.
When choosing an ecommerce marketing agency, assess what your business needs first.
After you know the type of help you require, begin looking at the following.
#1 What ecommerce Marketing Solutions Do They Offer?
The first thing to look for is whether the ecommerce digital marketing agency offers the services you require. Services are an important indicator of the expertise and domain knowledge they bring.
Popular marketing channels include the following
- Organic Marketing (SEO)
- PPC advertising
- Social media marketing/advertising
- Web design & funnel optimisation
- Content marketing
- Email marketing
Additional services include
- Product sourcing
- Consumer research
- Competitor studies
- Campaign budgeting and viability advice
A full service agency will specialise in multiple strategy integration. They will have specialised tools and skilled team members to carry out the strategies above. They save you time and effort by managing and coordinating all your campaigns for you.
#2 Check Out Their Portfolio And Testimonials
Asking about the type of clients they have worked successfully with previously, will give you an indication on how well your companies can come together.
Having a diversified portfolio would suggest that the consultants are highly experienced, knowledgeable, skillful and adaptable. They will bring the benefits of such broad exposure to creating unique marketing campaigns for you.
This experience also allows them to better advise you on how to monetise your existing assets and drive your business to success.
When clients have a good experience with a company, they will be more than happy to leave a positive review. Have a look at the different aspects of what others have to say about the marketing strategy consultant team and their services rendered.
#3 Ecommerce Website Agency Experience
Companies have different goals when seeking external help. These could be customer engagement, brand awareness, social media PR and so on. There are many digital marketers who cater to them.
In your case, you are looking for experts who specialise in selling products and services online. So you would want to ask questions revolving around the ecommerce campaign and related business strategies.
Think about the struggles you are currently experiencing in your tasks. They will guide you to the right questions to ask. Below are some examples.
- What is your experience in planning ecommerce strategy?
- What do you need before you plan strategies for your clients?
- What is the expected timeline for implementing strategies?
- How do you handle negative campaign results?
- How often will you communicate with my own team?
Their replies will give you an understanding on how they operate, and what is expected of you in the process. They will also reveal whether they focus on getting you results or only selling their services.
#4 Ecommerce Consulting Fee
How much would a consultant charge? This is a defining factor for most clients.
Discuss a fee with the consultancy and create a comprehensive payment plan. Go for companies that have transparent pricing. This allows you to plan your budgets with confidence.
You’d expect to pay an advance and a retainer. This could be from $1200-$4000 per month for small and medium enterprises. It can go even higher for more complex projects.
Each client is different. Given the nature of consultancy work and the specific services you require, don’t expect a fixed quote instantly. It is more important to speak to marketers about your needs and financial constraints. Good consultants will be honest about what they can help you with given your specific situation.
While the cheapest is often not the best, the most expensive is not necessarily the best either.
Remember to only spend within your budget.
Some agencies charge based on an hourly basis. This is generally not recommended as it is difficult to track and there is an incentive for the contractor to take longer than they should for a task. Their efforts will not be results focused either.
#5 Company Goals And Values
You would want to look at the set of values adopted by the company. Sharing the same values as you not only creates synergy between teams but also ensures that you remain on the same page during their tenure with you.
When your ecommerce business marketing consultant is able to completely understand you and what is required of them, they will be able to provide a clear roadmap for you to reach your goals.
Differences in values can create an unpleasant experience. You don’t want to work with a consultant who has opposing values. It will be a challenge to come to an agreement and to see eye to eye while working together.
Only consider companies that communicate well and share their opinions honestly. A positive team dynamic is important for successful partnerships and good results. Focus on the company that fits your needs best and create a smooth partnership.
#6 Additional Questions
Below are a few additional questions that you might consider asking.
- These are the struggles I am currently undergoing, how do you think you can help me?
- How do you design websites to promote conversions? What elements do you recommend?
- What industries have you worked in or together with? Experience and domain knowledge is always a big plus.
- What is your intent at various stages when building a sales funnel?
If you have technical or user psychology exposure, you might want to share that with your ecommerce marketing company or consultant. It will help to make team integration more seamless and faster.
If you want to achieve success with your ecommerce business, the first step is to find the appropriate ecommerce marketing consultant who will help you reach your goals.
Firstly, you need to identify what your goals and struggles are. For example, do you need help with lead generation? Or perhaps you already have many leads but have trouble making the sale?
Knowing these will allow your consultant to better help you.
Remember that synergy and communication are key to having a good partnership. They will allow you to best utilize the skills of the ecommerce marketing agency you work with.
Your ecommerce marketing consultant will provide new perspectives and insights to your business, plan and execute strategies that play on your strengths and leverage on their technological experience.
Look for a company that knows how to drive results and focuses on putting your success first.
Contact Blazing Conversions. We’d love to have a chat with you.