Ecommerce Marketing Strategies For Your Business Growth (2022)

ecommerce marketing strategies

What Ecommerce Marketing Strategies can we employ in order to stand out from the competition in 2021?

Ecommerce is the internet’s version of the highly competitive retail industry. It has transformed the way people shop. Traditional offline shoppers have moved towards online shopping as the deals and offers can by very attractive.

You can view product ranges, compare prices and buy at any time of the day. No matter what you are selling; be it footwear, electronics, apparel or anything else, there are bound to be competitors vying for the same market share.

According to Statistica report, retail e-commerce sales worldwide for 2019 grew to 3453 billion US dollars. So if you have an ecommerce website, plan to earn big in 2021.

Digital Growth Ecommerce Marketing Consultants Suggest –

Source: Foundr Magazine

1. Analyze Your Market Position

As with every business, it is important to know where you stand with regards to the rest of the industry.

Are you competing on a level playing field or do you have a niche with competitive advantages? Who are your competitors and what is their business model? By analysing your competition, you will better understand their and your own strengths and weaknesses.

With this knowledge, you have a foundation for your next step.

2. Layout Your Ecommerce Business Objectives

Having clarity for the year will help you to realise your business vision.

Set figures for

·       Targeted Revenue
·       Annual profit
·       Marketing budget
·       Resources for expansion – manpower, inventory, logistics etc

Also, have contingency plans for changes in market demand.

Some products, like Christmas decorations, are seasonal. You will want to make sure that your product range has an evergreen average demand over the year.

You won’t have to worry about cashflow issues if you have a steady monthly inflow.

3 Optimise Your Website Customer Experience (CX)

You have 4 seconds to capture the attention of your website visitors.
Make sure your User Interface (UI) allows for the best User Experience (UX).

Ensure that customers can navigate and find relevant products immediately. Provide recommendations, testimonials and other information to help them make a decision to buy.

Have a consistent theme. Use pleasing colours and don’t overwhelm and distract visitors with unnecessary information like advertisements.

Have a site map and product category menu on the top of every page. Doing so, allows your customer to plot his path with ease.

Have professional photographs of your products to gain credibility, increase perceived value and improved shop image.

Remember to have an “add to cart” option on every page for the convenience of your customer too.  

4. Social Media Marketing Strategy

Considering that 71% of adult internet users are on social media, you’ll have a high chance of reaching your target customers on platforms like Facebook, YouTube, Instagram etc. So learn to make the best use of them.

Social media is a great opportunity to get exposure out about your ecommerce products, promotions and events. 

Social media platforms are also a good way to build a fan base and to encourage customer feedback. Giveaways work best for increasing page likes and followers. To spread the word about your store, run contests and announce giveaways.

Loyal customers will likely share content about your products and content in Facebook groups etc.

This helps position your ecommerce website as a valuable authority source. Great reviews build trust among potential customers. 

5. Invest In SEO Or An SEO Consultant

Like any business, it is important for customers to be able to find your website. Search engine optimisation (SEO) will help your online store rank higher for searches of your product.

As much of organic traffic comes from search traffic, SEO can help drive a lot of traffic to your ecommerce website.

By identifying and using keywords and phrases that shoppers are using to search for your products, you can aid the flow of qualified traffic to your ecommerce store.

Add proper titles and meta descriptions to your web pages using high ranking keywords. Remember to do both on-page and off-page optimization to make it search engine friendly.

Properly done SEO makes it easier for customers to navigate to the exact page within your website to find their desired product.

Increasing the visibility of your website will increase incoming leads and maximises your profits.

If you aren’t familiar with SEO, seek out SEO specialist firms to work on your website’s search engine optimization. It would be well worth your time and money.

6. Paid Advertising (PPC) Retargeting

Pay Per Click (PPC)Advertising can be extremely helpful for generating traffic to your ecommerce website while you establish organic rankings.

With Google Adwords, Facebook Ads and other PPC platforms, you can display your ads to people when they search for certain keywords. You can target them in various ways like location and web surfing device used.

You’ll only pay when they click your ads. Positive results can be seen very quickly if you target the less competitive niche keywords.

Very often, visitors to your website browse and leave without buying anything.

In such cases, you can retarget your ads to be served only to such potential customers. Research shows that people tend to buy items after 7 exposures. By having your ads shown on syndicated websites that the user regularly visits, you vastly increase the chances of his becoming your customer.

7. Product Review And Testimonials

This is a very powerful yet understated element which can affect your company’s bottomline.

  • 95% of shoppers read reviews and testimonials before they purchase.
  • Adding reviews increases conversions rates for high prices products by 400%
  • 71% of customers find that social proof greatly affects their buying decisions
  • Reviews boost sales by 18%

Maximise your social proof by adding feedback software to your pages. Be sure to engage your users often by reply to comments quickly.

User generated content builds trust and can boost your SEO ranking with search engines.

ecommerce marketing strategies

8. Recover Abandoned Carts

Buyers on the internet have many choices. They like an item and want to buy it but they get distracted and want to explore other options too,

Hence, it is not unusual to get 60-80% cart abandoned rates.

Reach out to these “almost there” customers through remarketing. You can use Google, Facebook or an email campaign to do so. The average cart abandoned email has an open rate of 41%.

Customers doing product comparisons are very likely to click on remarketing ads for products they have recently added to cart.

By engaging with them, you show good service and rapport with the prospects. This reminds them of your brand and builds trust.

This is why success rates of retargeting campaigns are very high, with high ROAS and low cost per customer acquisition.

9. Optimize for voice search

The future of ecommerce is using voice search. That’s because more and more buyers are using voice to search for products and, as more sellers optimize their content for these search terms, the ones who do will have the upper hand in grabbing organic traffic from search engines.

Voice search allows people to search for information without typing or clicking. For ecommerce and local-based businesses, this is an ideal opportunity to capture long-tail keywords without unnaturally stuffing them into their content.

Imagine someone asked Alexa (or other voice-activated device), “What are the top selling political science books on Amazon.com?”. Alexa would respond accordingly and provide her with a list of the top-selling titles.

10. Focus on site speed

A study by Google themselves stated they found a 90% increase in bounce rate when load speed goes from 1 to 5 seconds. 

When a website loads quickly, users have less of an incentive to leave the site and search for something else. That means they are more likely to remain on the site and make a purchase or become a customer.

Get the elements of good design right. These include getting all your header tags, image alt tags, interactive media (like videos and Flash) and CSS optimised.

11. Leverage video content

Develop a strategy that is a combination of video, written and audio content that answers the questions your customers have. This will make your customers happy, give you an advantage over your competitors, and get your sales up.

Create a YouTube channel with relevant, high-quality videos. Post those videos on your website as an organic promotion. They will help you rank highly in search engines for relevant keywords and make your sales pitch more compelling.

12. Tap into UGC and influencer marketing

Brands can use UGC (user-generated content) to get back on track when it comes to marketing ROI. Consumers trust UGC (like testimonials and photos or videos) more than other forms of content. This is especially true when recommending products and/or services.

That’s because UGC creates more credibility than brand-created content.

A study by Social Media Examiner found that 88% of marketers are using or considering using UGC in their marketing campaigns. And 74% of those marketers said they would use UGC over other forms of marketing “any time” or “often”.

13. Explore Influencer marketing

Influencer marketing is an effective way to make trustworthy and enjoyable content that your customers will enjoy.

When you use smaller, more engaged accounts as your influencers, you’ll get higher conversion at lower cost.

Influencer marketing is easier to do when you filter by account engagement. 

Ecommerce businesses face a huge challenge when it comes to incorporating user generated content into their marketing strategies.

One way they can do this is by partnering with other influential people or entities in their niche (such as other brands) and then working with those individuals or entities to authentically incorporate their recommendations into their own sales pitches.

14. Issue coupons

Consumers who use online coupon codes have a more positive perception of their online shopping experience than consumers who do not use coupon codes. In fact, using coupon codes helps make nearly all online purchases 3x more likely to turn into raving fans.

And, according to a recent survey, 73% of consumers who used online coupon codes would ask for a refund if they found they missed out on a discount after purchase.

The bottom-line is using online coupon codes makes your customers feel like they got a deal, and it makes them much more likely to purchase from you again. 

15. Make connections using data automation 

Your website visitor data should always be used to make connections and improve conversion. Connecting these dots enables personalized communication, and personalized communication results in much higher conversion.

Using a marketing automation platform allows you to capture valuable data such as the website touchpoints of your site visitors which enables you to create deeper segments and deliver highly personalized experiences.

Segmentation lets you customize your messages based on what your customers are doing and how they are responding.

Through this process you can also target customers with offers that are a perfect fit for them. When you do this you can stir up excitement and get those customers to buy stuff they didn’t know they wanted.

This technique is especially powerful with casual or lapsed customers who might not have shown much interest in your brand before.

Ecommerce Marketing Solutions

How Can Ecommerce Websites Benefit From Ecommerce Marketing Strategies?

Any retail business that doesn’t have potential customers visiting their store will naturally close down. That is why it is important to drive effective demand and traffic to your online ecommerce store.

Too many business owners focus on marketing tactics without first having a strategy. Proper planning and implementation of your marketing plan will boost the number of your leads and sales conversions.

Digital ecommerce marketing increases awareness of your products and allows potential customers to find your website.

By optimizing your website, your company will show up higher in search engine results for keywords related to your offerings.

Even if your website is beautifully designed and has a large range of popular products, you will lose out to your competition if you neglect marketing your business.

Hence, you need multipronged ecommerce marketing strategies to drive qualified traffic to your site and increase your online revenue.

At Blazing Conversions, we understand the competitive nature of ecommerce. Planning and executing good ecommerce marketing strategies can be hard work.

Contact us and let our team of digital growth consultants and ecommerce marketing experts help you design and implement your custom ecommerce marketing plan.

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