What Ecommerce Marketing Strategy can we use to stand out from the competition in 2020?
Ecommerce is the internet’s version of the highly competitive retail industry. It has transformed the way people shop. Traditional offline shoppers have moved towards online shopping as the deals and offers can by very attractive.
You can view product ranges, compare prices and buy at any time of the day. No matter what you are selling; be it footwear, electronics, apparel or anything else, there are bound to be competitors vying for the same market share.
According to Statistica report, retail e-commerce sales worldwide for 2019 grew to 3453 billion US dollars. So if you have an ecommerce website, plan to earn big in 2020.
digital growth consultants suggest –
1. Analyze your market position
As with every business, it is important to know where you stand with regards to the rest of the industry.
Are you competing on a level playing field or do you have a niche with competitive advantages? Who are your competitors and what is their business model? By analysing your competition, you will better understand their and your own strengths and weaknesses.
With this knowledge, you have a foundation for your next step.
2. Layout your ecommerce business objectives
Having clarity for the year will help you to realise your business vision.
Set figures for
· Targeted Revenue
· Annual profit
· Marketing budget
· Resources for expansion – manpower, inventory, logistics etc
Also, have contingency plans for changes in market demand.
Some products, like Christmas decorations, are seasonal. You will want to make sure that your product range has an evergreen average demand over the year.
You won’t have to worry about cashflow issues if you have a steady monthly inflow.
3 Optimise your Website Customer Experience (CX)
You have 4 seconds to capture the attention of your website visitors.
Make sure your User Interface (UI) allows for the best User Experience (UX).
Ensure that customers can navigate and find relevant products immediately. Provide recommendations, testimonials and other information to help them make a decision to buy.
Have a consistent theme. Use pleasing colours and don’t overwhelm and distract visitors with unnecessary information like advertisements.
Have a site map and product category menu on the top of every page. Doing so, allows your customer to plot his path with ease.
Have professional photographs of your products to gain credibility, increase perceived value and improved shop image.
Remember to have an “add to cart” option on every page for the convenience of your customer too.
4. Social media
Considering that 71% of adult internet users are on social media, you’ll have a high chance of reaching your target customers on platforms like Facebook, YouTube, Instagram etc. So learn to make the best use of them.
Social media is a great opportunity to get exposure out about your ecommerce products, promotions and events.
Social media platforms are also a good way to build a fan base and to encourage customer feedback. Giveaways work best for increasing page likes and followers. To spread the word about your store, run contests and announce giveaways.
Loyal customers will likely share content about your products and content in Facebook groups etc.
This helps position your ecommerce website as a valuable authority source. Great reviews build trust among potential customers.
5. Invest in SEO
Like any business, it is important for customers to be able to find your website. Search engine optimisation (SEO) will help your online store rank higher for searches of your product.
As much of organic traffic comes from search traffic, SEO can help drive a lot of traffic to your ecommerce website.
By identifying and using keywords and phrases that shoppers are using to search for your products, you can aid the flow of qualified traffic to your ecommerce store.
Add proper titles and meta descriptions to your web pages using high ranking keywords. Remember to do both on-page and off-page optimization to make it search engine friendly.
Properly done SEO makes it easier for customers to navigate to the exact page within your website to find their desired product.
Increasing the visibility of your website will increase incoming leads and maximises your profits.
If you aren’t familiar with SEO, seek out SEO specialist firms to work on your website’s search engine optimization. It would be well worth your time and money.
6. Paid advertising (PPC) Retargeting.
Pay Per Click (PPC)Advertising can be extremely helpful for generating traffic to your ecommerce website while you establish organic rankings.
With Google Adwords, Facebook Ads and other PPC platforms, you can display your ads to people when they search for certain keywords. You can target them in various ways like location and web surfing device used.
You’ll only pay when they click your ads. Positive results can be seen very quickly if you target the less competitive niche keywords.
Very often, visitors to your website browse and leave without buying anything.
In such cases, you can retarget your ads to be served only to such potential customers. Research shows that people tend to buy items after 7 exposures. By having your ads shown on syndicated websites that the user regularly visits, you vastly increase the chances of his becoming your customer.
How can Ecommerce Websites Benefit from Ecommerce Marketing Strategy?
Any retail business that doesn’t have potential customers visiting their store will naturally close down. That is why it is important to drive effective demand and traffic to your online ecommerce store.
Proper planning and implementation of your marketing plan will boost the number of your leads and sales conversions.
Digital ecommerce marketing increases awareness of your products and allows potential customers to find your website.
By optimizing your website, your company will show up higher in search engine results for keywords related to your offerings.
Even if your website is beautifully designed and has a large range of popular products, you will lose out to your competition if you neglect marketing your business.
Hence, you need a multipronged ecommerce marketing strategy to drive qualified traffic to your site and increase your online revenue.
At Blazing Conversions, we understand the competitive nature of ecommerce. Planning and executing a good ecommerce marketing strategy can be hard work.
Contact us and let our team of digital growth consultants help you design and implement your custom ecommerce marketing plan.