91% of all websites on the internet do not get organic traffic at all. Meanwhile, websites on page one of SERPs (Search Engine Result Pages) get 96% of all organic traffic. This is the reason that successful companies place SEO highly in their online marketing strategy.
So are you thinking of hiring an ecommerce SEO services company?
Understand that SEO marketing is one of the most powerful, yet untapped marketing strategies available.
If you want to optimize your Google rankings and improve your ROI, you are in the right place! SEO is an important marketing tool that will make your business bloom.
SEO traffic is high demand organic traffic that is most likely to convert.
If you already have quality products and services and you invest in SEO, you will almost be guaranteed to increase your bottom line.
SEO marketing can be tricky and requires a specialist if you want positive results.
A complete SEO campaign will take into consideration combinations of various forms of SEO discussed below.
Ecommerce SEO services & Methods
#1 – LOCAL SEO
But there is more to it than simply claiming a Google my business listing.
Another important aspect for local SEO is your website. Your website must cater to your local audience. It must fit into local customs and use the local language. Depending on what you sell, using colloquial English(or any other local language) might help you engage your customer better than using formal English.
Your website must be user-friendly, mobile-optimized (61% of the mobile users are more likely to contact a local business if they have a mobile-friendly site).
You also have to conduct keyword research specifically for local SEO, to make sure that searchers will find you instead of your competitors.
This is where you might want to contact an SEO consultant to discuss how best to leverage this new powerful new trend of consumer behaviour.
#2 – On-Page Optimization
On-page SEO refers to all the factors you can control on your website. It is important to have relevant content that must supply a demand and be linkable.
Having high quality content that attracts, informs and guides your visitors to what they are looking for will keep them coming back for more.
If you don’t have quality content, users see your site as irrelevant and quickly leave. This will result in your bounce rate being high and user engagement very low.
The bounce rate shows the user interest in your page. That is why you should pay extra attention to the quality of your content and the interests of your audience.
Authority web sites naturally have a low bounce rate as visitors find what they are looking for on-page. It fits their search criteria and leads them to clicking through links that guide them to more relevant complementary information.
#3 – Off-Page Optimization
This refers to actions taken outside of your website to impact the rankings. This involves relevance, authority and trustworthiness. To get all that you must have different sites linking to or promoting your website. The key is to do so in a natural way.
You must find domains with high authority willing to vouch for you, to link to your services and products.
A good starting point would be your business partners. Have them link their blogs make references to your web site. This would increase credibility of your business.
You can have guest writers for some of your posts. These will give your website traffic a boost as their followers visit your web site for the first time.
The tricky part is to get other authority web sites in your niche to comment on you. Most would receive many of the same requests daily. What sets your web site apart from the rest?
A good ecommerce SEO services agency can help you in this.
If you choose poor quality sites to refer to you, it may lower your rankings.
The worst case scenario would be for many untrustworthy sites to link to you.
Google severely penalizes web sites with dodgy back-links by blacklisting them. Your potential clients will never see you in their organic search listings.
#4 – Technical SEO
This refers to the process of optimizing your website for crawling and indexing.
Fortunately (or unfortunately depending on your perspective), SEO has evolved into much more than just keywords. There are hundreds of optimization factors, everything from title tags and meta descriptions to inbound links and website navigation.
Search engine spiders crawl the internet to collect information about web sites and pages.
Search engine crawlers have learned how to measure how user friendly a site is and how worthwhile its content is.
When a user types in a query, all Google needs to do is reference its index of websites and decide which ones have the right mixture of relevance, content quality and authority to display on the results page.
With technical SEO you help search engines access your site without problems or errors. Technical SEO enables spiders to easily access the information they need to index your web site.
If this is not done well it will jeopardize your entire SEO effort. Poor technical SEO results in search engines not being able to rank your pages.
It is a very important part of your SEO. If you don’t have all in order, everything else won’t matter much. Your chances of a good ranking in search engines will be much diminished.
If you are not an experienced technical specialist, you should contact an SEO agency to help you.
SEO Website Services #5 – Mobile SEO
We mentioned before the importance of the mobile market. Data shows that more than 50 percent of search queries are made on mobile devices.
That is why Google pays great attention to this and the big impact it has on ranking.
The site should be mobile friendly; not only for Google but also for your visitors. Another technical terms all “AMP”.
Mobile optimization means that the user who accesses the site from a mobile device will have a better optimized experience for their device.
And for that, you have to excel at mobile page layout. Old web site designs do not cater to this and result in cumbersome interface that aren’t intuitive or user friendly.
A good user experience is particularly important for mobile users. They are usually on their way and in a hurry. They do not have time to figure out how your page works or where to find information.
Any inconvenience will cause them to bounce; leaving your page to go to your competitors who can serve them better.
#6 – Ecommerce SEO
In E-commerce, SEO is the most important marketing tool.
Studies show that 44% of people start their online shopping with a Google search. 37.5% of all traffic to e-commerce sites comes from search engines.
It’s more than obvious that, if you are active in e-commerce, you should focus your attention on SEO.
You will also want to engage the services of SEO experts.
The advantages of having a well-ranked online shop are basically the key to success for your business.
If SEO is done properly, your site will rank well and you will enjoy first-class web traffic to your web store.
It is every business owner’s dream to have high demand users who are truly interested in their products visiting their store.
Is SEO Expensive?
SEO companies use varying rates and payment models for their services. Some go by a one time project fee, others use key performance indicators, while others use a recurring fee model.
The cost of ecommerce SEO services and packages depend on your business goals and what is included.
According to Google itself, there are over 200 factors that affect SEO results directly. How many aspects you want to work on concurrently will determine the amount of effort and time required.
Typical monthly retainers cost between $800-$4500 per month. Meanwhile, you can expect to pay $5000-$40000 for one-time projects.
Don’t be too excited when companies offer guarantees. These are unrealistic. It takes at least 6 months for the result of any campaign to show. During that time, search engine algorithms change and your competitors’ actions will also affect the landscape.
How to Engage an SEO Agency
SEO is a powerful tool that guarantees the success of a business. It increases your brand visibility and connects you to your target audience online.
Having a strong SEO strategy will allow you to stay ahead in the digital economy. When people are searching for a service related to yours, your brand will be the first thing they see.
That is why you should pay extra attention and be willing to allocate a proper budget that in time will reflect positively in your ROI.
Choose reliable and trustworthy ecommerce SEO services to work with.
Be sure that they do not engage in black hat SEO techniques. This refers to techniques that attempt to get higher rankings by breaking industry best practices.
These techniques occasionally work temporarily but in time, the search engines will discover them. If your site I penalized you instantly lose your rankings, making all more difficult to rank better again.
Search engines place emphasis on organic growth of a web site. Web site traffic must be built over time by serving users’ interest.
Concentrate of providing high quality content for your customers, improve their experience with you. If you want to improve the quality of visitor traffic to your store, do these while ensuring that search engines can easily index your web site.
Time, effort and money spent on trustworthy SEO website services is a long term investment.
It is an extremely powerful and cost effective marketing strategy for business and will be reflected higher rates of return.
For a more in-depth discussion with an experienced SEO consultant , contact Blazing Conversions SEO Agency.