Technological advancement and innovations have enabled users to sell or buy products and services worldwide using eCommerce.
So what are the elements of ecommerce website design and development you need to consider for your existing or new website in order to achieve your business goals?
Before we get into the details, let’s first take a quick tour of what an online store is and how it works.
An online shop, also known as e-store, is a website that allows people to purchase goods and/or services by using a credit card or some other form of electronic payment.
This type of website is owned and operated by someone who is selling something (the merchant), and it is usually designed to facilitate online sales.
In most cases, an ecommerce store will allow the user to browse through a number of products and/or services, add them to his shopping cart, and then check out with the merchant. When he does this, the website will send an order confirmation email to him, and also make available to him a secure area on the site where he can enter his credit card details so that the transaction can be processed.
Online shops have become very popular over the past few years. Some estimates say there are now more than 12,000,000 of them in operation worldwide.
In this article, we’ll discuss the best tips for e-commerce website design required to build a solid foundation for a profitable ecommerce website. They are relevant to existing online store business owners and new site owners alike.
What Makes A Good Ecommerce Website Design And Development?
eCommerce web design is the most important aspect of a successful eCommerce business with good online presence.
Good ecommerce web design has the customer in mind. It is a combination of using the right colours, button placements, images, videos etc that would influence the visitor to make a purchase.
Your website should attract potential clients, provide great user experience and present your brand in the best light.
Users have plenty of choices and options on the internet where they can buy products and services.
It is your eCommerce web site design that will give your business a competitive advantage.
Improve your brand reputation with a well designed website.
48% of people determine the credibility of a business by looking at its website design.
In doing so, they find what they are looking for quickly and feel positive whenever they visit your URL.
This makes their stay longer and leads them to making a
Website design helps build your brand image and nurture relationships with your customers.
Ecommerce Web Development for Positive User Experience
Your online store should be built with the customer in mind.
Make sure your website is easy to use. Make it as simple as possible for your customers to do what you want them to do.
Provide all the details they need in an easy-to-read format. Use short paragraphs, bullets and simple sentences. Keep it simple and clean.
A well-designed eCommerce website will have many functionalities. Make sure these functionalities are easy to access and use. If your customer needs to contact you, make sure you provide a way for them to do that with ease. Allow them to pay for their orders.
Understanding Your Target Audience
Good customer service starts in the planning stage. Before you start designing your website, you must know who you are designing it for. Who are your ideal potential customers?
What are their demographics? What are their interests? What do they like? What don’t they like? The answers to these questions will help you create a more effective website.
They will also help you decide what products and services you should offer for sale on your site. To find out the answers to these questions, you need to do some market research.
You will also want to know whether they are mobile customers or more desktop users. Over half of internet traffic comes from mobile devices. So it is likely that you’ll want your development experts to design a mobile optimized online portal.
Choose the Right eCommerce Website Development Platform and Theme
An eCommerce platform is the “backbone” of your online business. When you are planning your online business, consider a robust platform such as BigCommerce, Magento, Shopify, or others that can handle the volume you anticipate for your future.
Below are some of the key considerations when choosing an eCommerce website development platform.
It is important to understand the different types of platforms available before making your choice. There are two primary types of platforms: self-hosted and hosted.
Self-hosted platforms are those where you install and maintain the software on your own server. Hosted platforms are those where the provider installs and maintains the software for you, and hosts your website for you on their servers.
Self-hosted platforms offer more flexibility in terms of what you can do with your website than hosted platforms. However, with hosted solutions, you get the benefit of having a proven platform with a large user base and excellent customer service.
It is important to chose your ecommerce solution based on the functionality you require.
When choosing your eCommerce platform, it is important to keep your business requirements in mind. Hosted platforms are usually favored as they normally consist of full-feature websites and maintenance plans. These platforms such as Shopify help to manage the volume you envision for your business in the future.
Cost is another important consideration when choosing an eCommerce website development platform. You should balance the cost of the platform with your needs.
Once you have decided on the platform, the next critical decision is your theme. It must look appealing and perform well. You need a theme that choose a theme that works for you. The theme will set the tone for your entire website.
Once you have these two elements in place, you can start building out your website.
Ecommerce Website Design and development – Keep It Super Simple (KISS)
Your website should be professional, simple and easy to use.
The look of your website doesn’t just reflect how professional you are; it also reflects how confident you are in the quality of your products or service. If your website looks amateurish, people will perceive you as being amateurish, which will affect their trust in you and their willingness to purchase something from you.
Building trust with your customers is important for your ecommerce store to succeed. You should make sure your website is error-free, and has a consistent design and user experience from page to page.
Your website is the face of your eCommerce business.
Your buyers have to provide sensitive personal data like their address and credit card numbers to you on your ecommerce site. Make it easy for them to do so. They won’t feel confident to do so unless your website gives them a sense of security.
And the only way to do that is with a professional web design.
A website is the face of your eCommerce business.
We wrote an article on how to choose a reputable web design company for new ecommerce website owners that may be helpful to you.
Embed Quality Images and Videos on Product Pages
Embedding high-quality photos and videos on your product pages is proven to increase sales.
When people see a photo or video, their eyes are immediately drawn to it. This is especially true on a mobile device where there is less room for text.
Use several photos on each page instead of just one or two. Make sure the photos and videos you use in your product categories have several angles and close-ups. This gives the viewer a better idea of what they are buying and will dramatically improve your conversion rate.
Use Short Videos to feature your new products. Videos shorter than 2 minutes tend to have a bigger impact on sales than longer ones.
Having these elements on your ecommerce store will help build your brand’s image and inject some personality into your online presence.
Ecommerce Website Development Services – Create Scannable Content
Apart from promotions, high quality product images, content is what drives the attitude and preference of users on your eCommerce website. In a way, contend can be considered a part of page optimization of a great website design
The content should be clear, short, and relevant.
Your content should always client centric and address your customers’ needs. Your content should be phrased in a matter that it is easy for visitors to scan the important points quickly before they decide to delve deeper into each section.
Busy surfers have no time to read lengthy irrelevant paragraphs.
People don’t read your website copy word-for-word. They simply scan your website content, looking for important points. If you want to communicate effectively with your readers (and drive sales in the process) you need to make your website content scannable.
The easier to scan your content, the more likely your audience will absorb your key messaging—and the more likely you’ll be able to make a sale.
Essential For E-commerce Websites – Easy Checkout Process
Remember that nothing kills a sale more than confusion.
Having a clunky checkout process will lead to severe reduction in your online sales.
You want your payment process to be straightforward, simple and as pain free as possible.
Don’t insist on your customer having to create an account in order to buy from you.
Allow them to buy as a guest and give them that option after payment has gone through.
Online Store Owners Should Provide Social Proof
Another important way you can get your web designers to help you build trust with your visitors is though social proof.
When designing your ecommerce store, find avenues where you can show potential customers positive feedback you have gotten from previous customers.
Include a ratings system for reviews and a testimonials section where you can feature customer photographs and quotes about their great experience with you.
The more positive experience web site visitors see others have had shopping with you, the more confidence they will have in you.
This leads to higher conversions rates and improved sales.
Ecommerce SEO Services And ECommerce Web Design
Search engine optimization (SEO) is an essential tool for new stores. To build a successful website integrating on-site SEO allows for your online store to appear in the top of search results, enables users to easily find your website and drive traffic to your website.
Therefore, it is very essential to consider SEO when building your website. Site performance and page load speed also make a big difference to your UX and Google’s ranking.
Impatient shoppers abandon slow sites quickly. One statistic says 40% of shoppers leave if the page takes longer than 3 seconds to load.
As of July 2018, page load speed for mobile devices has become part of Google’s algorithm for ranking pages. The bottom line is that faster loading pages mean a better user experience, and that’s good for everyone.
On-page SEO and technical SEO are inbuilt elements in your web site design that will pull this valuable traffic to your ecommerce store.
They are related to web site structure, keywords in your content, site navigation, mobile optimization etc.
A good website design with eCommerce facilities helps you optimize your site and get high ranking in search engines.
Additional Best Practices For Successful E-commerce Sites
- Have a mobile responsive website design
- Simplify your menus
- Add a search bar
- Use payment gateways that accept multiple credit cards
- Eliminate steps in your checkout process
- Avoid having your customers create a profile before the buy
- Send shopping cart abandonment remarketing emails automatically
- Provide easily accessible customer service
- Use chatbots for FAQs
- Track and analyze results
- Give video demonstrations
- Improve your page load speed
Hiring A Professional ECommerce Website Development Agency
Your ecommerce website design and development lays the foundation of your business on a long- term basis.
Your main goal when speaking to website developers is to find a perfect solution to balance customer centricity with your own business needs.
There are many factors why you should consider working with professional eCommerce web design agencies for your specific needs:
- They have the skills, tools and resources to build a user centric ecommerce web site in a short period of time
- Project managers have the knowledge and years of experience to know what the current trends are and which features best lead to conversions.
- They have technical knowledge of SEO so you get the best SEO optimized design.
- They help keep you updated on the latest consumer behaviour as they have related industry knowledge.
- Web design professionals have web developer social media listening tools that can identify how your competitors are getting their traffic and what keywords they are targeting or ranking for.
- They allow you to focus on core business issues and other important things while they work the tedious technical aspects.
- A full fledged digital marketing agency can also provide digital marketing services and increase your website traffic by running your marketing campaigns. On top of providing you with ecommerce solutions they help you reach a wider audience.
They will provide you with a complete package which includes everything you need to get your online business up and running including:
- An attractive, functional and user friendly website with e-commerce capabilities;
- Hosting and support for your website;
- Payment gateway integration;
- Ongoing support;
- And much more…
When you work with a professional eCommerce website development agency, you don’t have to worry about building the foundation of your online retail business yourself. They will take care of everything for you. All you need to do is focus on your business processes and making sales. You should only work with an experienced and reputable eCommerce website development agency. This will ensure you get the best and most cost effective solutions to boost sales for your business.
So there you have it, some basic elements to consider in your ecommerce project. Sometimes, entrepreneurs prefer to concentrate on the business proper and outsource to a leading ecommerce website development company. If you ever need any assistance in eCommerce web design or marketing service, feel free to reach out to us here.