According to research statistics, 61% of companies believe that attracting traffic and lead generation are some of the most challenging tasks.
Reaching potential customers and increasing brand awareness through most marketing techniques is a complicated and expensive process.
Currently, there are more active users in instant messengers than in social networks.
Therefore, to interact with customers, increase lead generation, and increase conversion, brands prefer to use Facebook advertising to increase return on investment.
Below, we try to answer the typical “Facebook Advertising How To” questions.
Facebook Advertising how to use it effectively?
Given the huge number of people who are registered on this social network, it cannot be ignored as a tool for promoting a business.
For you to get the maximum profit, it is advisable to use not only paid advertising but also actively work with the community.
Work on increasing the number of subscribers, involving them in interacting with the page content.
At first glance, it might seem that there is nothing complicated here. You can create a page, send out invitations to friends, send everyone a personal email, and mow the loot.
But, as always, such a picture exists only in the mind of social media marketing professionals.
Facebook advertising should be treated the same as any other marketing tool – in all seriousness.
What are the benefits of promoting and advertising on Facebook?
Here a lot depends on the type of business in question, but, in general, we can distinguish several universal advantages that marketing in this social network provides:
1. Access to a broad audience
With over 2.45 billion active users, Facebook has by far the largest audience you can reach on a single internet platform.
This is a massive number and a lucrative market for every marketing team to focus on.
2. Low entry threshold
If you take such a format of advertising on Facebook such as the promotion of posts; you can get results for the costs for Facebook advertising for as low as a budget of $ 10-15 for three days.
3. Detailed targeting
Facebook knows a lot about its users. Information available to advertisers to target ads their audience include – gender, age, geography, language, interests, marital status, birthdays and many other exciting things.
Currently, it allows for more detailed ad targeting than any other platform around.
4. Audience retention
In addition to getting direct user clicks to the site’s pages, you can also work on increasing the number of subscribers to your company’s page/website.
This allows you to reduce costs and increase return on ad spend in the future.
You can generate repeat purchases by selling to your client list outside of Facebook.
5. potential for organic distribution
If you launch a fascinating advertising campaign from your page, viewers can pick it up and use the “share” function indirectly promote your products, brand and business.
This sharing is known viral marketing. People tend to have more trust in information shared by friends.
They spend more time exploring content in order to communicate with them.
The astute marketer can attract a considerable amount of traffic for free.
In general, the benefits that Facebook advertising gives businesses are plentiful.
reduced Facebook Advertising costs
If you’ve worked with Google AdWords, then you’d be familiar with the concept of a Quality Score – an assessment of the relevance of your ads.
Your ads quality score depends on how much the ad is viewed as attractive to users by Facebook. There are a number of factors that affect your quality score.
- quality of landing pages
The higher the quality score, the lower the price of your advertisement.
Expand Your Facebook reach results
One of the most important ways to expand your brand reach and influence is to place yourself in front of a cold audience.
How does one attract completely new customers who have never heard of your company on Facebook?
- Make a list of your existing customers
- Or download their email and contact numbers from the current database
- Create a “similar audience” based on your list
With its huge database and amazing algorithms, Facebook helps you ‘find’ users who will most likely want your products and services for you!
Use A / B Testing
Every advertising campaign loses its effectiveness a few weeks after the start.
Users develop “Ad blindness”; they get tired of seeing the same thing over and over again and stop responding them.
In order to avoid this, it is crucial for you to constantly test variants of your ads and landing pages. Only be doing so will you know which ads are maintaining a high conversion rate for you.
Simply coming up with new ads is not enough. Let the data tell you which content is working best.
Remember, test…test…and test some more!
Choose the right Facebook ad placements
When setting up advertising campaigns, Facebook will offer you the option of it optimizing and automating the placement of the display ads.
You can let, the artificial intelligence (AI) of the platform determine how and when to display your ads.
Alternatively, you can do this manually and test the results yourself.
Either way, keep tabs on the data and make sure that your placement is optimized.
With over 50% of internet traffic coming from mobile devices like tables and mobile phones, having this option can be very helpful to customers.
You can see whether mobile or desktop traffic gives you higher ad engagement, conversions, leads etc.
This allows you to make informed choices on where to emphasize your campaign. Thereby, lowering your ad costs and increasing your return on investment.
Proven Promotion Methods
There are three main strategies of that you can use on Facebook:
- Using paid ads to increase traffic to your site
- Creating a page, building an audience and stimulating the transition of subscribers to your website
- Remarketing campaigns
The first option will require a large advertising budget.
In order to send highly targeted traffic to your website, you’d be paying every time someone clicks on your ad.
The second method is better suited for long term campaigns. Coming out with content to attract and nurture an audiences takes a lot of time.
They will have to trust you before they start taking the action that you want them to take.
The ideal option is to combine the first two methods:
- create a company page on Facebook
- fill it with exciting content, repost publications from the site,
- publicize these pages among the target audience,
- collect a base for remarketing,
- present ads to this existing audience.
It is said that customers require 7 exposures to a new product before they buy it.
This comprehensive strategy will expose your brand to potential customers in multiple ways, multiple times.
Your cost of remarketing will be lower than using method 1 on its own.
Although the combined strategy will cost both time and money, it will allow you to get a much higher return in the long run. Your costs per customer acquisition and cost per sale will be lower.
Install Powerful Facebook Pixel
To start collecting a base for remarketing and to keep track of the effectiveness of your marketing campaign, you need to install the Facebook Pixel on your site.
This can a bit technical and should be done by a professional web site designer.
The Facebook Pixel is a unique code that collects data about website visitors who are users of this social network.
Then, based on this data, you can create individualized audiences that are made up of people who have already visited your site.
Unfortunately, most business owners who attempt to do Facebook marketing themselves fail to use the Facebook Pixel.
Thus, despite their spending thousands of dollars on advertising, they do not get the biggest benefit that Facebook offers them for free!
The important thing to note is that having tools and having the skills to use them effectively to get the results you want are 2 very different things.
Business owners have no time and should not waste money experimenting on Facebook advertising themselves.
It is wise to entrust this matter to a Facebook advertising specialist.
It is prudent for entrepreneurs to understand that when used correctly, Facebook can open numbers opportunities for business development, increased brand exposure, capturing new markets and increased sales.
If you have been exploring facebook advertising in Singapore and are seeking marketing partners to help you unlock these opportunities on Facebook, contact Blazing Conversions Facebook Advertising Agency today.