So how much does an ecommerce website cost to build? It’s only after you’ve objectified the goal and extent of building an eCommerce portal that you can accurately come up with a cost for it.
Some businesses have already made the decision to create an online store. The most popular reason for people using the internet is to shop online. But there are costs associated with having an ecommerce store.
There are a lot of variables when it comes to the cost of an eCommerce website. It involves everything, right from the website design to advanced features.
To come up with the definitive website price, one needs to be very specific, and do a chronological breakdown of the website elements. I know it’s not a very precise estimate, but that’s because of the vague question.
An eCommerce store pricing will range from $3,000 to $200,000 or even more, depending on the website’s features. In this article, we’ll look at what you should consider before making any decisions and how to calculate costs for your online store.
Considerations Before Creating An Ecommerce Website
The most important aspect of any ecommerce solution is whether it can support your business and its goals.
You’ll have to make sure your business needs are met when evaluating an ecommerce solution. You also want to plan for any future requirements that may arise.
How Much Does It Cost To Build An Ecommerce Website? Considerations –
1. What Type Of Online Store Are You Expecting To Have?
As you build your business, you’ll need to select an ecommerce platform. The type of internet store you’re envisioning is an important factor in the building process.
You’ll need to plan carefully on the platform to choose. Do you plan to sell products only? Or will you also sell services and deliver products to your customers? Are you offering B2B or B2C services? Are you going to build a store that’s similar to a catalog or do you plan to sell more complex items like clothing or electronics?
This will help you determine which ecommerce platforms are best suited for your business.
For example, will you need a store with multiple languages, or one that offers separate logins for customers in different countries?
2. Are You Integrating Your Online And Offline Business?
Brick-and-mortar retailers are opening online branches more than ever. Incorporating an ecommerce store, which allows you to sell your products online and/or pick up products in-store, can help your business grow.
It’s a good idea to consider your needs and what your goals are before you add an ecommerce element. Look for an platform that integrates with your existing inventory management system.
3. What Is Your Ecommerce Development Budget?
When shopping for an ecommerce solution, it’s always wise to create a list of what features and functions you absolutely must have.
Then, think about which add-ons would make you happy and which ones are nice to have.
The key here is to stay within your custom website development budget, and to avoid spending too much on things that you may never use.
How to Calculate the Cost of Building an Ecommerce Website?
There are many ways to build an eCommerce website, including some basic websites and more robust solutions like Magento or WordPress.
How Much Does An Ecommerce Website Cost To Build?
To keep this article focused, we will break down our eCommerce cost analysis into the following major expenses:
Ecommerce Website Cost Estimate –
Number Of Pages
Cost estimate: $200 – $1000 / page
The first major factor in pricing your product is the number of pages on your site. For e-commerce websites, that answer is almost always over 200 pages.
That means your cost for each individual product will be significantly higher than websites that only have a handful of pages.
But at the same time, each page will pay for itself quickly with how many products you sell. If your pages contain the right information, they will pay for themselves quickly.
With that in mind, it’s smart for your site to have a unique page for each of your products. You could expand beyond this and have individual product pages for each customer.
This would be especially helpful if you started offering highly personalized options or configurable products like shirts with different colors or sizes.
This will add to your initial e-commerce website design cost, but it will pay off with more sales in the long run.
How Much To Create An Ecommerce Website? – Commerce Web Design
Web Design Cost: $2000 – $100,000
Each day there are more and more online stores. The key to success is to establish yourself as an expert and to set yourself apart from the crowd.
A professional looking website design will go a long way in helping you achieve this goal. Nowadays most eCommerce platforms offer ready made website templates.
With easy-to-use drag and drop tools, store owners can customize the layouts for their websites. Store owners can also purchase premium designs that come with additional features, priority support, and unique layouts.
Premium templates typically have more features, such as social sharing buttons, or an integrated search box, or additional sections for product information and reviews.
In addition, some premium templates come with a higher-level of technical support, and others come with a developer to design a custom template from scratch.
Let’s see how much it costs to design an eCommerce website on different platforms.
WooCommerce Design Costs
We use WooCommerce as an example because it is the most flexible and has the most themes/plugins to customize it to your needs.
With WordPress as its base, you can use any available theme or plugin to build your site. However, if you are looking for the best results, then you should use a WooCommerce specific theme or a WooCommerce specific page builder plugin. Either way, both of which are very affordable.
With WooCommerce you also get access to a huge selection of 3rd party plug-ins and add-ons. WooCommerce is a plugin for WordPress that makes creating ecommerce stores quick and easy.
If you don’t want to use a free or paid WooCommerce theme, you can hire a WordPress developer for custom WooCommerce development.
Custom themes are unique and made specifically for your business. They allow you to incorporate custom features and turn your ideas into reality.
A custom theme can become very expensive depending on the features you need, and the expertise of your developer. In total, the cost of a custom e-commerce website could start from $1,500 to $6,000. A fully-integrated theme with its own plugins and extensions could cost from $10,000 to $30,000.
Website Copy For Ecommerce Websites
Cost: $50 to $500/ Page
Copywriting is a vital part of any website, including ecommerce sites. Ecommerce companies don’t need as many text-only pages as other websites.
The main text-only pages you will likely have are terms and conditions, privacy conditions, and other similar legal technicalities.
If you want, you can also create pages that let you target specific parts of your market. You can get a lot of info for free by just using Google and experimenting.
But eventually, if you really want to master something, you have to pay the price for the real thing. And when it comes to ecommerce website copywriting, the price you pay is up-front.
However, those costs are more than made up for (many times over) by the huge amount of free profits you’ll make from the increased traffic and sales volume you’ll achieve.
how much does an ecommerce website cost to build?
Cost: $750 to $5000 / month
Ecommerce SEO is a critical part of a successful ecommerce website. Without it, your site won’t enjoy a high conversion rate.
If you want to earn more revenue, then you need to be able to attract customers that use search engines.
Search engine optimization is a major factor in the success of your business over the long-haul. Without it, you won’t have the steady stream of new and repeat customers that you need to survive.
However, you can outsource some of this work to a digital marketing agency so that you don’t have to worry about SEO as much. Ranking well in search engines is an ongoing process so that your competitors don’t “knock you out of page one.”
It’s not a one-time endeavor and you have to keep working on your site so that you earn more customers. If you don’t, you’ll simply fall behind your competition and disappear from sight. Thus, plan for this ongoing ecommerce cost.
Cost Of Developing E Commerce Website: Responsive Website Design Pricing
Cost: $1500 to $25,000
When it comes to custom ecommerce websites, there is no such thing as too much great content. To compete with other online retailers, you need to use the latest in technology to attract and keep your customers.
Responsive design allows you to add rich media such as video and infographics that will keep customers on your site and drive them to buy.
When someone is looking at your site on a smartphone, they’ll get a great shopping experience with large buttons, perfect layout, and full functionality.
If someone’s shopping on your site via laptop, they’ll get a great shopping experience that’s designed for them too.
Responsive design is the winning solution that the Internet has always needed — especially e-commerce websites. If you don’t have a responsive site, you risk losing up to fifty percent of your potential customer base.
That’s a big loss for any company, and it makes it that much harder to grow your site, so that’s why responsive design is an absolutely necessary, non-debatable ecommerce website development cost.
Database Integration Pricing For Ecommerce
Cost: $5,000 to $25,000 / integration
Database integration is mandatory for online websites. It’s easy for your customers to find out about your products, you can communicate with your employees, and you can access any other relevant info about your company with database integration.
Whether you want to improve your company’s customer service or make it easier for your employees to do their jobs, database integration is necessary. You also need to integrate your database for your customers.
A database is used to store information such as a customer’s password. Your customers can access their account information without having to re-enter it every time they shop on your site if they use a database.
It’s possible to use it to store credit card numbers, which will make it less likely to be used for fraudulent activity.
You might want to keep some information about your customers so that you can communicate with them or help them find what they want.
How Much Does An Ecommerce Website Cost To Build?
Ecommerce Functionality Pricing
Cost: $2000 to $25,000
Since you’re creating an site, you’ll naturally need all of the functionality that goes along with that.
Some of that functionality includes shopping carts, checkout processes, customer identity protection, and personalization.
You webpages should be effortless for visitors to use, which is why functionality is so important.
You may also want to show multiple images of the same product or even videos that demonstrate how certain products should be used. Some items may also come with supplemental information like specification sheets, MSDS sheets, and other literature that — by law — must accompany the product listing.
Determining all of that can take some time, and it’s best to consult a web designer or developer for the best way to proceed for your specific website.
But it’s still smart to think about these ideas ahead of time. There’s a lot of work that goes into making an ecommerce portal that’s effortless for your customers.
Cost Of Add-Ons And Extensions
There is no way for one software to have all the features you’ll need. This is because every feature is unique and has to be baked into the core of the eCommerce platform.
So to do this, most eCommerce business platforms use a modular approach. This allows the core software to be extended by add-ons and apps. These add-ons and apps allow you to add new features to your eCommerce website and extend its functionality.
Some are free but many require a subscription. Purchasing these add-ons will increase the cost of making an eCommerce website. It’s very difficult to estimate the exact amount of money you will spend on add-ons for your ecommerce business.
You’ll want to acquire the most effective and useful add-on possible which gives you the best profit potential. However, you’ll also want to be conservative with the total number of add-ons as possible so you don’t burn through all your cash quickly.
The actual numbers will vary greatly depending on your specific needs and situation.
Add-On Costs: Free – $1,000 USD
As a general rule, add-ons and wordpress plugins are cheaper than apps and bigcommerce since they’re billed on an annual basis as opposed to being billed on a monthly basis. However, there are a few exceptions, so do your research before making a decision.
Cost: $800 to $2000
Payment gateways perform the same functions as a “point of sale” terminal at a physical store.
It authorizes the transaction, validates the credit card details and ensures that the transaction is safe. It’s quite simple, really.
These are the primary functions of a payment gateway. But many gateways also offer other useful functions like tax calculations.
E-Commerce Website Development – CMS Pricing
Cost: $2000 to $25,000
A content management system (CMS) is a user-friendly interface that lets you make changes to your website without directly changing your website’s code.
Some CMS programs like Magento are free. Others can cost a little money every year, and even more are downright expensive. But while cost is important, it shouldn’t be your deciding factor.
The biggest factor you need to consider is what kind of functionality you need for your ecommerce site. Since you’re going to add new categories and product pages, you want all of them to look consistent.
Your website is your most valuable asset. You should protect it like it was your child. That means ensuring its continued existence, usability, and security. But doing so requires planning, strategy and…yes…some money.
Fortunately, your time and money (as always) will be well spent if you do this properly.
Ongoing Ecommerce Website Costs To Budget For
Cost: $0.80 – $12 / year
One of the most important steps in making an ecommerce business is choosing a memorable domain name. The domain name you choose should be an integral part of your business’ brand.
You’ll be able to purchase a domain name for under $5 a year. In rare cases, domain names can sell for hundreds of dollars.
Make sure you have your website or e-mail address set up so it will renew automatically. Even if you use a credit card with an upcoming expiration date. Otherwise, you may find yourself staring at a blank screen with a “Page Not Found” error.
If you pay by credit card, you won’t need to worry about the time limits on your domain. But the price won’t be dependent on whether you pay by credit card or your bank account. It’s only a matter of convenience.
Website Hosting Costs
Every website needs a web hosting account. This is where your website’s files are stored. You’ll also need a domain name which is your website’s address on the internet.
The price varies widely depending on what you’re using it for, the number of sites you have hosted, the amount of traffic you’re getting, and the number of months you want to host the site.
SaaS platforms offerings will typically include some level of hosting in their packages. You will want to check the included limits for things such as storage, traffic, products, customers, and orders.
These solutions start out cheap become more expensive as your sales grow and needs expand. At this point, it’s not clear if Google can continue to dominate the SERPs forever, so you may want to start thinking about how you will finance your website.
Depending on your situation, you should expect to pay anywhere from $20 per month to more than $1,000 per month in hosting costs.
For most websites, the cost will be somewhere in the middle. Don’t forget to factor in the total cost of any PCI-compliance services your merchant account provider requires.
Cost: $250 – $10,000
Multimedia is an important element of any website. With the right combination of graphics, animation, video and sound, you can make your site more interesting for users and enhance the perception your site as being high-quality.
However, search engines can’t read the code inside of Flash so it should only be used sparingly as opposed to using it for the majority of your site.
Whereas video is a great addition for your site. With video, you can add moving images to complement your product listings, product descriptions, and product photos. Using video also opens up the possibility of using YouTube and other social media networks to promote your site.
Ecommerce Software Website Maintenance
$1,500 – $30,000 / year
Websites are similar to roads and buildings, because they need to be maintained in order to function correctly.
In order to make sure that your website is always working at its best, you need to invest a bit of time in website maintenance. You might need to pay a bit more than you’d like to, and you may not see the benefits right away, but website upkeep is essential.
Consistent website maintenance is crucial to ensure that it’s functioning properly. If your website isn’t maintained properly, it could become a problem within the very near future.
You can fix your site problems as they arise by having someone in your corner who can diagnose, repair, and maintain your site for you.
Summary – How Much Does An ECommerce Website Cost?
Depending on the features you need for your business to succeed, it’s possible to get an ecommerce site up and running for $2,500 or less.
You can select and pay for only those items you need upfront, and then, you won’t be surprised at the initial price tag or the ongoing costs.
By putting your business online, you can reach a much larger audience and greatly increase your sales. Weigh your options, make the calculations now and contact Blazing Conversions Web Development Services to discuss how we can help you build your perfect ecommerce website while staying within your budget.