Facebook marketing is basically brands using highly targeted paid advertisements and organic posts to put their products and services in front of the massive number of Facebook users.
Through such marketing campaigns, businesses can increase brand awareness, reach out to potential clients and convert them into fans and users of their products. The marketing is also used to engage and remarket to existing customers.
With 2.3 billion active users, Facebook is currently the largest social media network in cyberspace. The Content Marketing Institute found that 84 % of marketers have used the platform to promote businesses.
You’ll find many marketing opportunities on this platform. For example, you can create an effective marketing & sales funnel by integrating various channels.
It is worth investing time to learn how to use this powerful tool to increase your marketing outreach.
Many new internet marketers ask the question of how to do Facebook marketing for small business.
Who Is On Facebook?
With every marketing campaign, you want to know whether your audience is on your marketing channel.
So, who is on this Facebook?
Both men and women use social media in equal numbers. Every age group uses at least one social network site, with 68% of Americans using it.
In other words, no matter what age group you’re targeting, you will find them on using this popular form of escape.
How To Do Facebook Marketing for small business? – Use Pages
A Facebook Page is the page where you share information about your business.
Users can “Like” or “Follow” it. When they do that, they’ll automatically receive page updates on their newsfeed
Pages and profiles have a few key differences.
- Pages do not require confirmation of friend requests. People can follow your fanpage without your approval
- Unlike personal accounts that have a 5000 friend limit, there are no limits to the number of followers your Page can have.
Pages are free and easy to set up. You can set up a professional looking Page within 15 minutes.
Plan your Content Mix using a content calendar
Your posts must have substance and be useful to your readers. In order to make maximum use of your time and energy, you need to post with a clear purpose in mind.
As a general rule, you should never let your page go for more than a week without updating with new content. You should strive to post at least once every week.
Your posts should be friendly, engaging, and informative. Try and put yourself in your customer’s shoes. How would you like to read or watch what you’re offering? What could you learn from someone who is just like you?
After your write a valuable post, you have to give your readers a compelling reason to take the next step. That’s why you need to include a strong, visible call to action.
Planning out content at one time is the most effective way to maximize your efforts while minimizing the time you spend on Facebook marketing.
Using a scheduling program like Hubspot, you can plan out content in detail. Monitor your posts and focus on community management. Your customers will appreciate it.
Use Facebook Marketplace
Did you know that there is a marketplace built in directly into the Facebook ecosystem?
That’s right, there is huge potential for eCommerce sellers to promote and sell directly on the social network itself!
If you are a product seller, you can set up a shop, then list your products. Facebook users will see them when doing a search for products to buy.
Use Facebook Groups
Facebook recently allowed the creation of brand-based groups associated with your page.
You’ll need a Fanpage first before you can create an accompanying.
This allows a little more control over the group since you can attach your company to it.
Facebook groups are similar to online forums but have features like timelines and the option for followers to like and comment.
You can reach out to potential customers by creating groups related to your products or industry.
Remember to encourage engagement by monitoring discussions & posting questions and replies multiple times per day.
Facebook Ads – Targeted Paid Advertising
In social media marketing, Facebook offers an extremely powerful targeted advertising platform.
You can run Ads on a per-impression or per-click basis.
The average cost per click is $0.50-2.00 for most industries.
That said, the only way to know for sure what your advertising costs will be is to run campaigns yourself. Remember to set daily limits so that you don’t blow your marketing budget.
Take note that your cost per click can fall drastically with proper campaign optimization.
Facebook gathers so much demographic information about its users, it has one of the best-targeted advertising platforms around.
You can target by virtually anything on a user’s profile.
It allows you to create ads targeted at
- specific age groups
- geographic areas
- education levels
- user interests
- relationship status
- It even allows you to target the types of devices used for browsing
- and more
The ads manager allows you to target your existing buyers too. If you have a list of their email addresses, it will let you serve ads to them when they log on to Facebook.
Structure your pixel strategically.
You can use the Facebook pixel to collect data about who is visiting your website. This data helps you to later retarget those consumers with similar marketing messages. Also, Facebook has a “lookalike” feature, which allows you to target people with similar online habits as your website visitors.
There is no better way to increase the effectiveness of your online advertising than by specifically targeting folks you know have a propensity to interact with your campaign. This little pixel will help you achieve that goal.
Successful brands put every tool at their disposal at the service of growing their businesses. That includes making sure they have conversion tracking setup, pixel set-up, and all other tools they need to know exactly what’s working and what’s not. They don’t wait for anything. They constantly make tweaks and improvements and adjust course as needed.
Use Facebook Custom Audiences to retarget viewers of your videos.
One of the most consistently effective strategies is retargeting viewers of your videos. With this powerful tactic, you can reach a “warm” audience days or weeks after they’ve been exposed to your ad. You can also use it to target prospects who are a little farther down the buying path than your standard last-click audience.
This tactic works because Facebook keeps a record of all people who visit your website and then, later visits from those same people. When you use custom audiences, you select only those people who have already shown an interest in what you are selling.
Because of this, you can be much more aggressive with your offers and discounts, knowing you’ll only be showing your offer to people who are almost certain to be interested in what you have to say.
Create saved audiences.
Instead of manuelly configuring it each time you create an ad or want to boost a post, using a Saved Audience is much faster and more efficient.
You don’t have to keep redoing your targeting choices every single time you create an ad or want to boost a post. Using saved audiences also frees up a lot of time and lets you create ads and boost posts in mass quantities.
Especially when you create lots of ads in mass quantity and frequently boost your posts, this is a great time and effort saver for you.
Customize Your Facebook Advertising
Create different ads for different demographic groups. With customised ads for each specific target group, you’ll be able to build your brand and get better results.
You might show a video ad for football fans, you might even create individual ads for different teams. If you are selling football merchandise, you can target your audience accordingly.
You can also have those ads shown only to people who have indicated, in their Interests, that they are fans of those teams.
How to Use Facebook Marketing for Small business Conclusion
If Facebook is not currently part of your marketing campaign, you should invest time to incorporate it as part of your overall strategy.
As mentioned above, there are many marketing options within Facebook. It can be overwhelming to do them all at once. Choose and practice one avenue at a time.
No matter what your company type, time or budget constraints, Facebook has enough different marketing options that you can tailor your marketing efforts to.
For a more in depth discussion on Facebook marketing, contact Blazing Conversions.