So you’ve done market research to identify the products you want to sell and you have even gone on to set up your ecommerce portal. Now what?
It can seem overwhelming to promote an online store. There are many ways to improve and grow your store, some of which are better than the others.
One way to measure the results is to focus on a few ecommerce marketing strategies for promotion. Try new channels as they appear, and then make adjustments as needed. As time goes on, you will be able to improve and refine your marketing efforts.
Driving Traffic to Your Online Store
You can begin by understanding your different audience segments and thinking about the the appropriate outreach activities to reach them.
You should have a direct line to groups that already know your brand, either through email communications, content marketing, influencers or through social media. Not counting any budget you might spend on tools, you can communicate with them directly.
You have to find ways for them to discover the products that you have. Search engine marketing, content creation, and seo can all be involved. Think about your brand in terms of customer focus.
Are you offering a solution for a problem they are not aware of? Is your target audience using the competitor’s solution? How you approach your marketing will be impacted by the answers.
The key to making your website easy to find for new customers who are interested in your product is to spend your advertising budget wisely and invest in a strong call to action that tells high intent traffic exactly how to contact you.
Optimize your site SEO.
The best way to drive traffic to your website is to optimize your site for searches. You need to make your website easy to find for people who aren’t familiar with your brand, but who are in need of your products.
Make sure all the content on your website follow search engine optimization best practices and consider producing additional content as part of a content marketing strategy to attract customers. Make sure your site is structured to make sense to both humans and machines. Pay attention to on-page content.
Keywords stuffing should be avoided. Humans aren’t looking for keywords, they’re looking for something interesting, useful and relevant. Think about what people who might want your products are searching for.
Let that inform the keywords you use in your content. Make sure the meta tags, descriptions and URLs provide an accurate description of what the user will actually find on the page.
Pay attention to the words that users are using in their search. They’ll be looking for products that help them to solve a problem, and the more relevant and useful your product content is, the more likely they are to click on it.
How to Promote My Online Store Through Content Marketing
When you create great content for people looking to buy your product, you’ll bring traffic to your site, provide helpful information that positions your brand as an authoritative voice in your industry, and build a body of content that can fuel a strong social media presence.
Publishing content that helps people understand your product and makes them love your brand helps you build a trusted brand that consumers will trust.
There are many benefits to using content for marketing your online business. Increased visibility in search engines, increased traffic, and social shares are just a few of the benefits.
how to market an online store?
Tpes of Content to Publish
If you want to build brand awareness, you should create content that shows what your products do and how it benefits its users.
Free Ebooks, marketing guides, e-courses, and videos are all valuable content that you can give away and that will help build awareness for your products.
Once you’ve published your content, you can promote it heavily through social media marketing.
Consider Paid Google Search for Short-Term Promotions
I don’t recommend setting up PPC advertising for your new business straight away. This strategy will only draw attention to your new business for a short period of time and can be quite costly.
Instead, start establishing backlinks to other credible partners as soon as you launch. This will start to build your brand and help you to establish yourself as an authority.
Once your brand is established, you can use your PPC Google ads or Facebook ads to target specific keywords to generate more traffic.
Which social media platforms should I market my online store on?
What social media networks are your target audience using?
If you’re not sure about your audience’s preferences, it’s a good idea to perform some market research and create personas.
Marketing Tips for Succeeding with Paid Ads on Social Media Channels
The accuracy of your demographic targeting is a key aspect of social media advertising. It is possible to use interests, hobbies, followed pages, ages and job titles to show your ads to a specific group of people.
You can create a video that will educate or entertain your audience. You will be able to gauge your strongest supporters with this. The portion of the audience that watched the video after the halfway point should be retargeted with a promo ad.
Send out an email blast towards the end of the campaign with a follow-up message that is built around social proof and an emotion-tugging CTA.
Even if you don’t hit your sales target after the campaign, you will have developed long-term content resources and an email list of interested users to target again in the future.
Paid acquisition campaigns the content should be more emotional. Video and stills can be used as re-marketing content, but they are more focused on conversion messages.
how to market my ecommerce store?
Boost your organic social presence.
You will want to boost your digital engagement with your online business. One of the easiest and most effective ways is to give a little extra love to your social channels and make sure they are stocked with engaging videos. Professional images of your product can be uploaded to your account too.
If you have a strong presence on social channels with a core audience, this is the time to build on that. Invest a bit more time in creating engaging videos and rich visual content to increase your post frequency.
Increasing engagement with your followers will increase brand awareness. Share and incorporate user-generated content. Now is the time to work on your social media presence. You should put your energy on the channels that are appropriate for your target customers.
How to Promote My Online Store through Influencer Marketing
One of the best ways to promote a new online store is through influencer marketing, which is easy and inexpensive to start. All you have to do is identify bloggers who are active in your field and send them your product to test.
Getting your product in front of the people most likely to use it is the best way to promote and grow an online store. It helps you gain exposure through the influencer’s audience by sending products to them.
Bigger is not always better when it comes to bloggers. You should start small. Building relationships with consumers that like to study reviews before making a purchase is one of the most important things when you’re starting online with your ecommerce business.
It will help you build a relationship of trust with your audience, and will increase your traffic by having a relevant influencer promote your product.
You should start small. Start by looking for micro-influencers who have between 10,000 and 100,000 followers. Make sure your target audience is connected to their followers. If you want to generate sales, you must build a relationship with the influencer. Remember to analyze your campaign metrics after in order to optimize future ones.
How to market my Online Store through Email Marketing?
Email marketing is the most effective acquisition channel for any retailer. The cost of running a successful email campaign has gone up due to the increased power of social media and the duopoly of Facebook and Google.
Retailers have access to their most loyal customers, and new startups can develop armies of influential people. You should use multiple channels that you think will be most effective.
If you use a different channel to promote your online store initially, you should still use that channel to grow your list.
You can start building your email list on day one if you include a subscription form on your website. Get started by creating your own list of leads and prospects as soon as you can.
Once you’ve captured the contact information of your earliest visitors, you can engage with them over time and drive conversions. It is a great way to increase the sustainability of your ecommerce business.
Be Active in online Forums and events
There are many ways to increase brand awareness, including online communication and events that allow you to share your expertise.
Virtual malls and marketplaces provide another avenue for sharing your knowledge and expertise.
Other Promotion Tactics and Channels to Consider
Promoting your products at live events can provide a lot of value. Live events such as art festivals, brew fests, and farmers markets are the best growth enhancers.
The organic growth that online stores need is the result of the chance to interact with people, have them see my products, and tell them your story. You can get into some local stores that sell your products in surrounding towns and cities if you want to, and you have the chance to grow outside of the online store.
Look for ways to form partnerships with indirect competitors that sell products that are similar to yours. These big and small businesses have lists of people who might be interested in your products, and you can get featured in their newsletters.
Press releases can be used to amplify your message. Promote your store to potential new customers by utilizing press releases to attract media attention.
How do I decide which marketing strategies make the most sense for my online store?
There are many ways to use marketing to promote your business; however, the strategies you choose should depend on your business, your objectives, and the resources you have available.
Here are some questions to ask: Is your offline business generating ecommerce website leads for you? Can your sales team easily reach your target market? Does your offline brand give you a strong reputation? Can you focus your efforts on one of your marketing tactics? Maybe you could start by focusing on content, organic traffic and social media.
How can I measure the effectiveness of my marketing campaigns?
You need to figure out what your goal is for the campaign before you start. Key performance indicators will tell you if you’re successful.
Was your goal to increase traffic? Should you improve your conversion rate? To increase revenue?
You can measure the effectiveness of your marketing campaign if you have a set goal. You need to make sure that the campaign is structured in a way that makes sense.
Final Thoughts: Which Promotion Tactic Should I Choose?
It’s a tough challenge to promote your online presence and increase traffic. It is possible to use the strategies suggested in the article and take it step by step.
Do not get overwhelmed by doing too many things at once. Try to be consistent, be patient, and choose proper marketing tactics.
Making good long-term investments is crucial for any business. You’ll see how to continuously monitor results and make adjustments as you need to so that you’re making the right business decisions to maximize your return on your investment.
If you need help planning your promotional strategy or perhaps you require guidance with the execution of your existing plan, contact Blazing Conversions Digital Marketing Agency.