Monitoring ecommerce trends isn’t something you do as a hobby. You have to analyze every emerging trend and figure out how to fully adopt it in due course; otherwise, you’re running the risk of being drastically dragged behind your competition.
In this article, we are going to discuss the ecommerce trends for 2021 and beyond.
Now, if asked to describe the future of ecommerce, two words vividly paint the picture – ever-growing and ever-changing. And with every passing trend, more users are attracted to online shopping.
Just look at the current situation with the Covid-19 virus. Most countries are in some form of lockdown where citizens cannot leave their homes. So much so that most people turn to ecommerce online shopping. With pent up cabin fever stress building up, ecommerce is a heavenly release!
This is the time where ecommerce brands are taking advantage of the trends. The more the whole experience is merged with daily routines, which goes to enhance their online shopping experience even further.
Ecommerce can only get better, and here are some of the trends to hitch your wagon to and take advantage of as the year rolls by:
Ecommerce trends: The Second-hand ecommerce Market
The online market for second-hand or used products is now bigger than ever.
Confirming this claim is a recent study finding by Thredup, which goes on to suggest that the market for second-hand products will only be growing bigger in the years to come.
The fact that second-hand items tend to cost far less money means they’re high on demand.
Their demand is extensive and evenly spread, which makes it an attractive venture for niche sites and global giants such as Facebook.
Ecommerce Trends: Social Media Mobile Shopping
Social media and mobile shopping is quickly becoming the future of ecommerce. With Facebook introducing commerce manager and IG shop, one could imagine how shopper buying behaviour could change even faster.
What your customers wants now is fast. They buy on convenience. While some are still shopping for price, now most customers want more of the shopping experience they get. This is like offline shopping experience. So don’t always hung up on beating the pricing. Work on your brands now.
Ecommerce Trends: How To Select The Best eCommerce Platform For Your Online Store
Setting up an online store is pretty easy with the technologies. You can set up your online store using Shopify, Woocommerce, Magento and other eCommerce platform. The setting up of these platforms varies from different degree and is up to personal preferences.
If you want to have almost full control of the store, you can go for Woocommerce. If you are looking for enterprise solution, you may consider Magento. If you want a SAAS solution, you can consider Shopify.
The success of the stores boils down to how one grow their online sales and attract online shoppers.
Ecommerce Trends: How To Market On Social Media Platforms
Now, not all products are suitable to market on social media platforms. And not only instagram and Facebook are the only platforms that you can market on. There are some platforms that people are using for shopping online are Pinterest. If you are selling any product that are visually appealing like retail clothing, this platform might suits you.
Regardless which platform you are using, understand customer journey and how it relates to consumers shop online is important.
In broad stroke, there are 3 different stages in any customer journey. They are, awareness, consideration and purchase.
During awareness stage, you will want to do a prospecting or brand awareness ad or article (content marketing) to showcase, educate or delight your future customers. This will help you in solidify your brand or brands in their mind.
Next, in the consideration stage, you will want to do a direct ad to prospective online shoppers whom might use your product. This is perhaps most online stores owners are doing. When you start putting out ads on platforms like Instagram and Facebook in this stage, remember to understand your who your audiences are. This way, your ad copy can speak directly to them. You can also use video content as part of your ad as well.
Lastly is the purchase stage. At this stage, you maybe doing a retargeting or remarketing campaign to your customers or use existing data to do a Custom Audience (CA) or a Look-A-Like (LAL) audience.
Now that you know how to select an ecommerce platform, how to market on social media and the trend in social media mobile shopping, let’s move to discuss in details on how you can leverage on the trends to improve your ecommerce sales, enhance customer experience and boost your ecommerce growth.
Ecommerce Trends: How To Properly Leverage My Ecommerce Store To Grow Online Sales?
This is one of those ecommerce trends you wouldn’t want to look down upon if your products are the type that can be returned and resold without losing quality.
However, before you think about venturing into the second-hand line of ecommerce, you have a few things to take into consideration:
- Find out if your target customers are buying second-hand items? If so, which ones exactly.
- How do you plan on reimbursing those that return these items? Is it by cash, store credit?
- The cost of refurbishing the items before reselling. What’s your profit after this?
- How will you be marketing your second-hand ecommerce initiative?
- Will your focus be on lower costs, sustainability, or value propositions?
- What is the delivery time of your products expected to reach your customers?
Again, how things turn after that depends on the products you’ll be selling, as well as those you’re targeting. Don’t run into this line of ecommerce because other businesses are doing it.
Do it because you have reasons to believe that it positively impacts both the lives and experiences of customers that believe in your brand.
Expansive Ecommerce Business Fulfilment Options
Most of the common excuses that customers give for abandoning their carts have something to do with fulfilment issues.
More commonly they’ll be blurting out these kinds of excuses:
- Costly shipping charges
- Lack of delivery option
- Lengthy shipping times
Of course, you can’t please everyone, but you can do something to improve your profitability.
Have an option to “Buy Online/Pick-up Instore” (BOPS). That’s pretty much like it.
Home delivery is not the only option you’ve got. It sometimes helps to have a physical location where customers can come at their own convenience to pick up the item they ordered.
For those without a physical store, you might want to consider partnering with existing brick-and-mortar businesses and see if they can act as your collection points.
Progressive Web App (PWA) for Ecommerce
PWAs refer to mobile websites that feel and look a lot like native mobile apps.
Examples include Gmail and Twitter. And while the technology isn’t exactly new, it’s now that’s beginning to pick up steam in the ecommerce sector.
Aliexpress is among the few ecommerce stores that are having a killing with PWAs.
The key reason anyone would want to adopt the PWA technology is to ensure usability across all mobile devices.
In other words, the PWA technology will make your website feel like your Android or iOS app, regardless of what device people are using to access it.
Build Ecommerce Website and take advantage of This Trend?
Simple – it’s time you invested in PWA technology.
Plus, it’s just a matter of time before people stop viewing PWA as something extra to an essential segment of customer experience.
Companies that Started as ecommerce stores are Now Setting up Brick-and-mortar Businesses
The rise of ecommerce was widely thought to herald the end of brick-and-mortar businesses. But that doesn’t seem to be the case.
Businesses that started online are now having a re-invention of their strategies, part of which includes setting up physical, brick-and-mortar stores for their online activities.
What’s changing is the approach.
The traditional approach of opening up brick-and-mortar retail stores is on a sharp decline, but overall, more and more ecommerce store owners are seeing the need to open physical stores instead of basing all their activities online.
When the Covid-19 virus lockdowns are finally lifted, many will rush out of their houses to good old shopping centres.
Online businesses should not see this as competition. Instead, it should be a complement for the online activities of the ecommerce entrepreneur.
Taking Advantage of this Ecommerce Trend
As the year rolls by, you have to figure out how to provide real-world experiences to customers that interact with your brand.
If you can’t afford to set up a physical retail store, the least you could do is open pop up shops or start partnering up with established retailers and co-sponsoring events.
For brands that are already running brick-and-mortar stores, there has to be a unique and valuable x-factor that sets you apart from the other retailers with physical stores.
Here’re a few things you can do:
- Have a few pick-up spots for BOPS orders
- Create one-off events and regular events at each one of your brick and mortar stores
- Use proximity marketing (eg local SEO) to personalize in-store experiences. Learn to use geofencing and beacons.
It’s simple: use your brand loyalist to find out how they prefer interacting with your business. The next thing you want to do is to build a brick and mortar experience that does that.
Ecommerce Trends: Purposeful Content Repurposing
To grow online brands , your store need a solid content marketing and video content strategy.
More sand more online shoppers are consuming content online. Whether is UGC, professional produce or influence content, people are just consuming it and that the demand is about to hit the flashpoint.
What that means to most ecommerce businesses and brick and mortar stores who want to get on ecommerce, is that they need to cank up more high-quality content.
Remember, you can’t just whip up a few articles and expect the effect to feel the same. You have to put in the hours and do some serious research on every single one of the articles that you write.
Ecommerce Trends: How Your Ecommerce Web Design And Content Affect Conversion Rate
Invest in quality content.
You have to deliver the content in different formats while figuring out what works best for your target audience.
Learn to repurpose your content by providing it in different formats.
For instance, you can create a short video of an influencer demonstrating how to use your product. At the same time, try to repurpose the same content in other different ways, such as:
- An infographic or PDF of clear, step-by-step instructions on how to use the product.
- A follow-up interview or behind the scenes video of the influencer interacting with your product
- A collaborative video or post of the influencer touching on the best practices of your products
- An unboxing video review from your customers
If you need help in gaining online ecommerce competitive advantage or looking to enhance your ecommerce growth, increase online sales, in the future of ecommerce trends, make it a point to reach out to us and let’s talk.