The main aim of an eCommerce website is to earn money by selling products and services. However, this is achieved only when customers feel good and comfortable when visiting the eCommerce website.
Website design for eCommerce is the key to successfully converting your visitors to customers.
It is so important that even your marketing strategies can fail if you don’t pay close attention to it. A website is considered successful when visitors find the information they need and stay longer to find out more about your products and services.
How to achieve an ideal website design for eCommerce?
There are some important tips that lead to ideal website design for your eCommerce website.
1.Focus on User Experience:
It’s the user who decides whether to purchase your offering or not. However, everything on your website should contribute to your visitor making the ideal decision.
Be it an image, video, contact form, content, button or anything else. User experience is paramount to turning visitors into customers and current customers into loyal repeat customers.
If you already have a website and you are worried about your whether it is living up to its full sales potential, you can get an opinion from a web site design agency. Their designers are experts in their field.
They can rate your website with regard to user experience, navigation, visual appeal, and overall satisfaction of customers.
2. Keep it Simple:
Website design for eCommerce should be simple. It should look more appealing than complex.
A simple website design for eCommerce is ideal. Make the products obvious, information clear and the “buy now” button present. This will lead to more conversions.
Remove any unnecessary distracting links, images, or videos. It gives the user a professional feel. Make sure your call to action is clearly defined as well.
3. Add to Shopping Cart Button:
Customers love to explore more if they find the process easy and trouble free.
It is therefore important that website design for eCommerce should have an obvious add to shopping cart button. It should be visible and clearly identifiable from the rest of the buttons.
It makes it easy for the user to put more items into their basket before they check out.
4. Be Honest:
Being honest is the key to success of any business. It is important to represent the truth in all information with regards to your products and services.
Always be upfront and honest. Your customers should not get the feeling that they are being deceived about the pricing or that something is being hidden from them.
The same rule goes for shipping as well. Clearly state your shipping packages and policies. It should be stated as part of the purchase. If you mention it too late, it may lead to cart abandonment.
When you include shipping costs at the start, the customer is clear how much their total bill will be.
5.Clear Image or Video of the Product:
The biggest difference between a brick and mortar business and an eCommerce business is customers can’t physically touch the product in the latter. Their purchase decision relies totally on the information provided on the eCommerce website.
It is good practice to post high-quality images and if possible videos about your product. They provide the user a clear depiction of how your product looks.
With this added confidence, it makes it easier for them to make a purchase decision quickly.
These images and videos should cover products from every angle. It is best if you create a photo gallery. When possible, use photos that show people using your product. They add to the visualization process and give the user a sense of trust and builds brand confidence.
6.Reviews and Testimonials:
The latest eCommerce trends show that successful websites tend to have customer reviews and testimonials about their products.
Such peer appraisals are the best resources to take your product brand image to the next level. Many users who are interested in a product go straight to reviews to get an idea of how well the product performs. They trust the opinions and experiences of others who are like them.
This is a great way to promote your product and enhance sales conversions.
Reviews guide customers more effectively about the product features and drawbacks if any. This tapers the potential buyer’s expectations; leading to greater satisfaction when those expectations are met upon receiving the item.
Many eCommerce websites put product-specific reviews under each product description. However, it can also be put on a separate page.
Ideal website design for eCommerce has easy navigation to all its pages and products.
This is an absolute must. Your site visitor must find an easy flow between your product, its variants, complementary products, other products they might be looking for, adding them to cart, recommendations, testimonials and checking out.
The navigation menu should appear on all pages and it should not be confusing and cluttered.
Mobile optimization is extremely important in a modern eCommerce website design. Over 50% of eCommerce purchases are made via mobile devices.
It makes sense that you’d be losing a lot of customers should your web store not load properly on a mobile phone or tablet.
Hence, your website must have a responsive layout that works well on all operating systems. It is good practice to test your website on various devices to make sure it works fine on all platforms.
9.Links to Social Media:
Social media users spend on average 4 hours a day on social media. With over 2.8 billion users worldwide, no one can deny the importance of social media on buying behaviour.
Always put social media links on your website. Your web site visitors will like and follow your business accounts and fanpages.
You will be able to communicate with them even when they are not on your website. You can share information about new offerings, promotions, events and other branding materials when they are logged on to social media.
Remember this simple rule of thumb – a simple checkout process will boost your sales.
Don’t ask your users to create a full account on your website.
This used to be necessary in the early days of eCommerce. Today, you should allow your visitors to make the purchase on your website as a guest.
Complicated checkout processes result in the cancellation of purchases.
You can ask your customer to create a full account after payment has been made.
11. Frequently Asked Questions:
Always provide a page with answers to frequently asked questions (FAQ) on your site.
It helps visitors answer their queries and doubts quickly. Once done, they can continue shopping confidently.
Otherwise, they might bounce if they find it too tedious to find answers to their questions.
12. OnsiteSEO Website Services:
While search engine optimization SEO may not be an obvious feature to website users, it is the lifeblood of successful eCommerce businesses.
SEO attracts potential clients to your website. When buying a product, most people begin their product research via search engines. 90% of search traffic comes from sites listed on page 1 of search engine results pages (SERPs).
Complete SEO entails technical aspects of your website structure, copywriting with keyword optimization and good user experience(which is an obvious priority to your site visitors!).
It is recommended that you work with professional SEO website services with regards to incorporating it into your business. Let them focus on it as you busy yourself with other important processes.
Why you should hire an Agency to help with your ideal website design for eCommerce?
It is best to hire professionals for an ideal website design for eCommerce, The reasons are:
- They’ll help you put all the user-friendly features on your website as they have experience in developing these types of websites.
- They have full knowledge of the latest eCommerce trends.
- They will give you the best core business model; keeping in view your future business goals. They’ll lay a strong foundation that helps you succeed in the long term.
- An eCommerce website requires a lot of plugins, codes, headers, and images. A professional agency helps you create a results-driven website, with an attractive and dynamic layout that guarantees a fantastic user experience.
- They help you develop an SEO optimized website. Thus, enabling you to drive more traffic quickly. An SEO optimized site is key to the success of your eCommerce business.
- They have knowledge about the best eCommerce themes so that your website is responsive on all platforms. You don’t need to create separate layouts. You get an all-in-one solution.
Contact us should you need help building an eCommerce website or redesigning your existing one.