As we know, most businesses constantly want to increase not social media traffic to generate leads. Meanwhile, successful businesses concentrate on increase social media engagement in order to improve sales.
The reason is simple. Social media has the ability to be a major traffic source for businesses to promote their product or service.
The larger your online presence, the more you can rely on this avenue for steady traffic to your page. Getting people to your website through only social engagement can be tricky.
How to Increase Social Media engagement?
Get to know your Audience
The first step before you create any type of social media campaign is to get a clear picture of your target audience.
To do this, you need to know exactly who you are creating your content for. You must identify the channels they utilize, their interests, the websites they visit and so much more.
An advanced social listening tool will pull this data for you automatically, and give you a detailed snapshot of your audience. You can then create social media content that truly resonates with your audience.
Moreover, if you already have an existing website, you can use advanced social media tools to learn even more about your audience.
Know your channels. Social media users are on different platforms for different reasons. If you want to increase your social media engagement, it’s important to understand exactly which channels your audience uses most often.
Use all available data to create content that will engage your audience.
First, you should know what your audience is interested in.
If you already have a strong brand and are posting content on your social media pages that resonates with your audience, this step will be easy.
However, if you don’t have a strong brand yet, or your posts do not resonate with your audience, you need to know what they are interested in. You can find out by using free tools like Google Trends, which will show you the most searched for topics in different countries and regions of the world.
Additionally, you can use social media listening tools that will pull deep analytics on social networks, the internet and its users. For example, you can use Radian 6, to see what people are talking about and to find out what sites and blogs your target audience visits.
Once you feel like you’ve gained a full understanding, you can create social media content that truly resonates with an engaged audience.
Ensure a good customer experience
You want constant interaction between clients and your brand. So make sure that visitors to your social media pages have good customer experience. One oddity in life is that people like to buy but they don’t like to be sold. Keeping your audience engaged is one of the most central aspects of social media management.
Imagine going into a shop. You need assistance but the salesperson ignores you. What do you do? If you are like most people, you will take your business elsewhere.
Similarly, replying to comments, questions & concerns online goes a long way. It goes a long way to building trust and credibility in the eyes of your audience.
Work with Influencers
The best way to ensure a great experience for all your customers is to team up with an influencer who has a similar vision and values as you.
For the same reason you wouldn’t want a salesperson who ignores you, you don’t want an influencer who has no interest your brand or your product. When you collaborate with an influencer, you both gain from the exchange.
The influencer gets the opportunity to reach a new, highly engaged audience. And your brand gets the opportunity to be featured by a trusted voice that has the ability to spread the word about your business like no other.
It is in both your best interest to work with someone who is passionate about what they are selling. Passion translates to enthusiasm, which in turn creates a better customer experience.
If you are looking for influencers in your industry, try these free online tools:
- StalkMyProfile: Find out who’s been watching your social media activity and what they are interested in.
- TopTalks: Find the top Instagram and Facebook users in your niche and connect with them.
- Hootsuite: See what the most talked-about people in your industry are on Twitter.
Find and engage with micro-influencers in your niche. When you find the right influencer, be sure to define your goals and expectations clearly from the start.
It will pay off exponentially when you do this.
Be Consistent In Your Posts
The more consistent you are, the higher chance you will have at being seen. Some media advisors suggest posting daily on Facebook, 2 & 5 times a day on Instagram & Tweeter respectively.
Once you start seeing an spike in social media traffic, keep going. It goes a long way to building trust and credibility in the eyes of your audience. They will begin to expect your posts and come to rely on them for information.
Consistency is the key to becoming a trusted source of information. You can also use consistency to your advantage when it comes to generating leads.
If you offer a special deal or promotion that is not available to everyone, make sure your tweets and Facebook posts about that offer are consistently made over a period of time.
This will encourage people to come to you because they know they will only get the deal through your specific channels.
If you are doing this right, you should find your organic reach on social media increasing as well as your paid traffic. This is the best of both worlds.
It will give you a steady stream of new customers while at the same time increasing your brand’s visibility and credibility.
Research The Competition
As the old adage goes, “Know thy enemy, know thyself.” Alright, we won’t go so far as to call the competition “the enemy” but they are often a reflection of who we ourselves should be.
Business intelligence tells us that finding out what works for others is a true & tried marketing strategy.
Read competitive reports to see how your target audience responds to your competitors’ posts.
The analysis will help you shape your own business plans, strategies and tactics. They should include
– Tone on each social channel
– Content of your posts
– How long your posts should be
– Days & times for posts
– Frequency of response
Note: Never directly copy others. It is not only unprofessional but it could also get you into serious trouble with the law!
On the contrary, you should always be on the lookout for ways to improve what you are already doing and to take those ideas and run with them.
You can reach more people than ever before by monitoring your competitors. By seeing what’s working, you can test it first on a select group before rolling it out to your entire brand campaign.
Hashtags can make or break your post. If you use the right ones, they can get your post seen by people who are actively looking for what you have to offer. If you don’t, they could cause your post to be ignored or removed.
There are so many opportunities to use Hashtags on social networks, it’s crucial your brand is equipped with the very latest trends and strategies.
Check out what’s trending on Twitter, Instagram and LinkedIn. Make sure your brand is equipped with the very latest hashtag trends and strategies. Use a tool like BuzzSumo (paid), Keyhole.co (paid) or AllHashtag (free) to help you find the most relevant hashtags for your content.
Hashtags lend your brand the ability to help people focus in on the important keywords they care about on a global scale. It’s crucial to utilize hashtags effectively in order to elevate your brand’s content from the saturation and expand your reach to new followers.
Twitter Chats can be used to engage your hashtag-friendly audience. Hosted by a designated monitor at a set time, these public chats let users share a discussion around a particular topic using a unique hashtag. Their very nature allows thousands of new people to organically learn about your brand each time you host a Twitter Chat.
It can become a habit for your followers to tune in regularly, making it one of the best ways to turn participants into ready-made brand advocates.
Whatever hashtag practice you use, hashtags can help your brand participate in and lead important conversations, stand out among millions of posts, increase organic engagement and more.
Create questions, polls, contests and incentives
These are great ways to increase social media engagement.
Twitter chats are not the only way to get answers from your followers; Twitter, Facebook and Instagram allow you to pose specific questions and polls.
Although Linkedin and Pinterest don’t have specific features to create a question or poll, you can still ask open-ended questions or ask for preferences. By doing so, you show that you want to interact with your followers and that you care about what they have to say.
Also, by asking specific questions and/or posing specific polls, you can get an idea of what your audience is interested in, what topics they are discussing and even what products they are passionate about.
People love playing games, competing and, especially if there’s a prize involved. They also like to share their own memories and content. So what better way to satisfy your customers than a contest where they can compete, share their own content and win?
Contests no longer are exclusive to B2C companies, and there are many ways B2B brands can take advantage of this marketing strategy. Photo, video, user-generated, or caption contests all are great ways to bring out the competitive side of your audience. Prizes can range from large (free long-term subscription to your services or a free product) to small (discounts and offers — 72 percent of consumers want discounts or sales on social media).
When you create content or run contests, make sure it speaks to what your audience wants.
When you bring PR and social media together, you create the perfect pairing to organically grow your brand. It’s like having your own little private team at your side, helping you tap into all those hot leads (media opportunities) while providing ongoing support and expertise.
In addition, PR gives you the opportunity to craft the message and tell the story about your company, its products and services in a more traditional way.
Social media, on the other hand, is all about the now. It’s where people are having conversations and engaging in activities that move the needle and help them make decisions.
When you combine these two powerful tools, the result is an unstoppable force for growth.
PR can take many forms, including:
- Writing articles and press releases
- Creating infographics, videos, podcasts, webinars and other types of educational content
- Contributing to blogs and news sites
- Monitoring and participating in online discussions
Create Original Content
If you don’t have any great content, you can’t provide the quality your audience expects. But don’t just share promotional content, or people won’t see you as an authentic brand.
Create content that educates, entertains, and aligns with your audience’s interests. It will strengthen your relationship with them, and they’ll keep coming back for more.
Creating your own high-quality content allows your company to show your audience what you represent and your industry expertise.
Besides, when your audience has something to gain, whether it be knowledge or entertainment, your relationship strengthens and they’ll keep coming back for more.
Where should you get ideas for your social media content? There are many sources, but one of my favorites is by watching and listening to what people are talking about on social media.
Moreover, I find it helpful to read other people’s blogs and websites. And, I like to browse through sites like Pinterest, Instagram, and Snapchat Discover.
Create a “swipe file” of headlines, blog posts, images, and videos that have already been created by other people who are doing great work in their marketing efforts. This way, I have an endless supply of fresh, high-quality content to draw from.
Find out what your audience is interested in and create content around those topics.
Most people will interact with content this is shared by people they know. Hence, viral traffic is the aim of every marketer. News spreads like wild fire when 1 party shares your content to others and they in turn do the same. So make sure you have that share button installed your webpages if you want to increase social media engagement.
The harder it is for your audience to share your story, the less likely they will. This will greatly affect your ability to increase social media traffic.
If you have heat map plugins like SumoMe, use them to identify the high click volume areas on your landing page and place your share buttons there to drastically boost your viral traffic.
Engage a Social Media Marketing Agency
It is important to engage and build relationships. Customers are people and not numbers. So nurture them through the buying process. You should keep this in mind if your goal is to increase social media engagement.
Remember, your customers are people and not statistics. An effective social media campaign is based on 2 way communication. If you want to increase social media engagement, understand that it takes consistent, efficient planning and managing your social tributaries.
Building a strong buying audience takes time, follow these steps and you will see a positive impact on your social media traffic.
If you’d like to focus on how to increase traffic to your website through social media, contact Blazing Conversions. Our lead generation specialists will work with you to do just that.