In this article, we will walk you through the 9 fast way to increase your targeted website traffic.
Most business owners or website owner know how traffic is an important driver of business growth.
It can help you to:
• Gather insights about your audience to make decisions
• Improve your SEO and search engine credibility
• See how well your marketing is working
• Generate more leads, increase conversions, and get more customers
Below are a few tried and tested methods that will help you increase the number of visitors to your website.
Give Your Website Traffic A Boost
1. External sites – Guest posts
You might use a blog to attract potential leads and customers to your website. It is a good way to market your brand.
However, when focusing on increasing traffic to your website, consider guest posting to increase your outreach.
By publishing content on websites or blogs that are not owned by you, your brand is able to reach the followers of those blogs.
You will be able to ride the higher position of authority of those website owners to reach new audiences and make connections with their niche.
Look for blogs whose audience would appreciate your content. Approach their owners and submit a summary of your intended topic. They will appreciate not having to read a long proposal. With approval, send the blog editors a full article for vetting.
2. ‘Skyscraper’ method
High quality content is more likely to be shared. They encourage people to read more and return again for more valuable articles.
The ‘Skyscraper method’ is a popular and effective way of creating traffic-attracting content. Briefly, it involves researching good articles and creating something better. Then add backlinks to authority websites to your new content.
In doing so, your post might be more comprehensive and up to date. This encourages readers to link to your post instead of others on the same subject matter.
3. Engage with Others Online – Get More Traffic to Your Website
It’s free to be active in online groups, forums and websites that are relevant to customers of your business
You can increase your website traffic by commenting on blogs and social media posts. Reply to questions and participate in conversations with your would be customers.
Increased communication and engagement will result in more exposure for your business.
Engage in a sincere manner.
You want people to know, like and trust you. By being sincere, you’ll improve your business reputation and your website traffic will increase organically.
4. Google My Business
You want your visitors to engage with your pages, convert into leads, or become customers.
Google My Business is one of the best free website traffic generators. It:
• Is easy to set up your listing
It is free to set up.
• Results in your business appearing in relevant searches for your business niche and location
• Increases your business’ visibility to users who have the intention to buy
• Drives qualified traffic to your site and your store
5. Have Traffic but No Conversions? Work on your SEO
Seach Engine Optimsation (SEO) is the process of adjusting your site’s content such that it can be better understood by search engines.
SEO a key driver of traffic on the internet, as a large percentage of internet traffic is driven by search results.
When your website is SEO optimised, your content will turn up on the first page of relevant searches.
Besides using highly searched keywords on your web pages, try backlinking your content to relevant posts on other authority websites.
Also, use meta tags in your articles to help search engines find you.
6. Update your content regularly
Your followers and website visitors are looking for valuable current content. Become the authority by providing it to them regularly.
Post new, articles, videos, infographics on topics in your niche.
Have a look at your archives. Revive old content by making them more current. This improves your Search Engine Optimisation (SEO) as new or in this case, renewed, content tends to get a boost.
Update old references and give your old content a makeover. When possible, create content on “evergreen” topics.
This way, your content will remain relevant regardless of when it was posted.
7. Social media presence – Increase Social Media Traffic
By increasing your brands visibility, you can increase your website’s traffic. Find out where would be customers hang out on social media, then become active on those platforms and niche groups, fanpages etc
By regularly posting and sharing your content, you’ll increase engagement and capture the attention of new audiences.
8. Start a YouTube channel
Like social media, YouTube is a great off site channel for traffic generation.
80% of internet traffic involves watching online videos. This makes YouTube a major channel to drive traffic and attract new customers to your business.
It makes good business sense to start a YouTube channel.
It will allow you to offer content in a format internet surfers are readily using and build a strong following which you can send back to your main website.
Also, you can provide more value to your existing audience by adding your YouTube videos to your website.
9. Paid advertising
If you have the budget, paid advertising can ramp up the traffic visiting your website.
There are many avenues where you can do paid advertising. Google paid ads, Facebook ads, Instagram ads and LinkedIn ads are a few of them.
Depending on the platform, you will be able to target specific audiences to show your advertisements to. For example, on Facebook, you can choose gender, location, education, interests, age among others for your targeting.
You can even use retargeting to have your ads appear on associate websites and media feeds.
This way, your ad will be served to the same user multiple times on different platforms.
This improves your branding visibility and chances of the user clicking on your ad to visit your website.
Engage a Digital Marketing Agency
Getting more website visitors requires effort, but implementing the above suggestions will make the resulting influx of new visitors well worth it.
Alternatively, contact Blazing Conversions Digital Marketing Agency to see how we can help you get more traffic to your website.