Now, we all know that eager new customers are the lifeblood of any business.
As the boss of an interior design firm, you would know this better than anyone else.
You also know interior design can be a very lucrative business.
In fact, many of your personal friends and some of your industry peers are doing exceedingly well.
Wouldn’t it be nice to be a bit more like them? Of course, it would.
Heck, you probably started your entrepreneurship journey because you wanted to live the same lifestyles as they do.
Now, all you need are more clients and you can be just like them….probably even better!
Three or four clients would keep you busy. Having two additional clients monthly would allow you to thrive instead of just barely survive during these trying times.
You’d probably be asking “how do I get more clients?”
Many firms have little problem with their sales processes. They close most of their customers after their initial consultation and follow-ups.
Their challenge is getting new clients to come through the door to begin with.
Once the customers comes in, their sales team take over. They take the time to understand the requirements of the prospective clients, address their concerns, allay their deepest fears, build trust and rapport.
Soon, the clients see them as the authority in the field and eagerly put down a deposit to engage their services.
Singapore is small. The number of clients who want quality interior design services at any point of time is finite. This increases competition within the industry.
By now, you already know that, digital marketing when done right, it will achieve 3 things –
- Increased brand awareness – helps you stand out from your competition
- Enhanced brand equity – clients value your work and are willing to pay higher prices.
- Improved quality lead generation – have more eager clients calling you
This helps your business gain credibility and trust with would-be clients.
There are countless channels, strategies and tactics that can be used for the purpose of digital marketing.
Below a some to name a few
- Video marketing
- Building a great website that converts
- Email marketing
- Social content marketing
- many others
The question is, “Would you rather pay someone to do all that, while you concentrate on your core business, or would you rather do it yourself?”
A major mistake that failed startups often make is to attempt to do everything themselves. Instead of focusing on running the business, letting their ideas flow and taking care of their customers, they spend the majority of the time trying to figure out how to do the basics of digital marketing.
Meanwhile, high overheads burn a hole in their bank accounts.
The worst bit is that despite the amount of time, effort and money put in, the marketing is badly done and doesn’t get the intended results.
Some tell us that they got zero leads for a 3 month campaign!
Did someone come to mind as you read that? Don’t be like that person.