Let’s cut short the chase and dive straight into internet marketing Singapore: Establishing Your Game Plan.
If you’re looking for expert tips on how to do internet marketing in Singapore, this is the place to be.
In this article, we explore what it entails to perform internet marketing Singapore. We discuss what it is, why successful entrepreneurs need it, how to conduct it as well as what type of help you an get from internet marketing agencies.
You’ll discover expert tips on a wide range of topics including social media, search engine optimisation (SEO), website design, email marketing and PPC ads. These include proven strategies of how successful businesses in Singapore have used these techniques and other digital marketing services to achieve great success.
Today, the Internet is being used for almost everything – education, shopping, entertainment, communication etc.
Over 4.33 billion people use the Internet today, and this number is rapidly growing by the second. This means you have an incredible opportunity to market your products and services, and do it in an extremely effective manner.
You can now connect with millions of people, in an instant, in an endless variety of ways.
What is Internet Marketing?
Internet marketing (also known as online marketing, web marketing, digital marketing, emarketing, or web marketing,) is an all-inclusive term used to describe anything you do online to promote your business.
It includes many strategies and tactics, such as Social Media Marketing, Content Marketing, Pay Per Click, and Search Engine Optimization.
Do I Need Digital Marketing for My Singapore Business?
Internet marketing is essential in our internet heavy economy. Whether you are targeting the domestic Singapore market or the wider world market, it is imperative that you do online marketing.
Every business needs to be online, especially if they want to be successful. If your business isn’t using internet marketing, then it is indeed at a competitive disadvantage.
Internet marketing is important for all types of businesses. It’s vital for getting your message out to your customers, generating leads, finding new markets, increasing brand awareness and keeping your existing customers happy.
The biggest mistake that businesses can do is to have a “create it and they will come” attitude. Customers must know about you and your product, they must understand what you stand for and how your offerings can help them.
Customers want to compare what is available in the market. There are many ways online consumers find, research, and buy products and services. Nearly 60% of U.S. online consumers use Google to find products and services, and over 40% of those Google users say they shop online every week.
If you do not reach out to them, they will not know about you. Let alone be able to understand why buying from you is better. They will simply buyer from your competitors.
Almost 9% of consumers discover retail websites via social networks. By creating an internet marketing strategy that incorporates social media, you can take advantage of this traffic and increase sales.
Local businesses can use internet marketing even if their business is very small. Google has seen mobile “to buy near me” searches increase by leaps and bounds in recent years.
Investing in Internet Marketing can help you reach out to customers, build your business, lift sales and increase your profits.
Internet Marketing Singapore For Entrepreneurs: Establishing Your Game Plan
Singapore is a small market. Doing business on our tiny island is extremely competitive. Hence, it is important to establish a game plan when doing do.
You’d want to decide on your company strategy, focus on your customer experience, create promotional content for your channel promotions and have feedback loop for analysis. Let’s break it down below.
- First of all, set a clear goal. Ask yourself, “What do I want to accomplish by my campaigns? How do I get there?”
- Secondly, understand the digital sales funnel. It is a setup, which is aimed to lead people through the process of buying goods to achieve your ultimate end result of making a sale and retaining your customer.
Customers who have bought an item from you previously are more likely to buy your high-income product or service later on. In fact, they will be more open to your full range of products or services.
- Understand your audience. Find out things like age, gender, location, income levels, interests and what the problems they want solved are.
These are essential to figuring out what kind of products or services interests them.
When you want to perform internet marketing, first, you will want to conduct industry research and analyze data. By doing so, you ensure you are the best person to service your ideal customer.
- Once you have determined who your audience is, you next have to find out how and where to connect with them. Let industry data guide your decisions.
Identify which social media platforms they frequent most often. This allows you to focus your efforts on relevant ones and not waste your marketing budget on the others.
Personalize your social media campaigns to reach out to your potential customers. Speak to them in the language they understand. This is very important in online marketing because by speaking the same language, you will form a bond or relationship with your targeted audience. They will feel that you understand more than they understand themselves.
To become even more impactful, personalize your social media campaigns to reach out to your potential customers. Speak to them in the language they understand. Use their preferred media (text, images, video etc) to communicate your messages.
Digital Marketing Techniques For Increased Reach And Revenue
Below are several techniques to consider using when doing business in Singapore:
Web Design’s Influence on Marketing Strategy
The impact of a great website extends far beyond the website itself. The information architecture, the flow of the website, the user experience and how it is implemented across all channels are all factors that have a huge impact on the success of a brand.
A high-quality brand website is now an integral part of any digital marketing strategy. According to a 2019 Gartner report, “88% of surveyed B2B customers report that the information they encountered during a recent successful purchase decision was high quality.
Your website design affects both website navigation and organization. Navigation refers to how customers find your domain. While organization is the structure or framework within your website itself.
A well-designed website creates a meaningful journey for the user to interact with the brand. It influences the bottom-line and overall objectives for a brand.
Good UX translates to good business. Websites with great UX have a significant positive impact on a company’s revenue, leads, profits and customer loyalty. Make sure your website is designed with your customer in mind by conducting thorough research and testing to understand what they want and how to give it to them.
A website that sells your business communicates the essence of your business. It’s important to stand out from your competitors.
When your website is stale, outdated, and unmemorable… that website will have a high bounce-back rate. It might seem tempting to create a website using a template and plug in your business information… but it’s not that simple.
Creating a website that is unique, visually interesting, and tells a compelling story about your business… will make an impact with your market and your consumers that won’t soon be forgotten.
The use of ecommerce transactions – transactions conducted electronically on the Internet is a huge growth area unto itself. Take advantage of efficiencies of selling online to reach a worldwide audience.
Include ecommerce features in your website to grow your business.
It gives you access to a worldwide audience. Online shoppers are just as likely to purchase from you as local shoppers. Online shoppers have an average of 10-times higher buying power than their offline counterparts.
But, they are also much less likely to revisit a website multiple times before making a purchase. So, by making sure that you have efficient, convenient ecommerce features built in to your website allows you to capture more of these buyers.
When you factor in the costs of shopping online (such as the cost of shipping) versus the costs of shopping in-store… it makes sense to take advantage of this massive buying power.
Website strategy, when properly executed, directly impacts conversion rates.
The first step towards increasing website profits is to monitor and improve the conversion rate of your website. You do this by making sure your website delivers an excellent customer experience.
Properly monitoring and leveraging a website’s conversion rate for marketing purposes is crucial to the success of your website. Use A/B testing to improve conversion rates at every step of your website sales funnel.
Provide the ideal customer experience (CX). If internet users can’t locate the information they are looking for as a result of a missing “call-to-action” button or unclear navigation, it’s likely they will leave and go on to your competitor’s website.
As the number of consumers using digital channels continues to grow, the importance of having a well-integrated online marketing strategy will become even more critical. Building a strong foundation with a well-designed website will set your company up for future success.
Having a strong online presence will give you the opportunity to interact with your customers in a two-way dialogue and leverage this positive brand image to increase sales, generate publicity, and create a multi-faceted marketing campaign across all media.
The website is an important part of the ecosystem that nurtures connections between consumers and brands.
By establishing a strong presence online, by working with qualified web designers, you can leverage these connections to increase sales, improve your public image and create a multi-faceted marketing campaign across all media.
Automated Marketing & Sales Funnels
Sales funnels – A sales funnel is a strategic process that moves your potential customers closer to a buying decision via a series of marketing actions like automated emails, videos, articles and landing pages.
Such funnels are automated. Once created, they help you make sales 24/7 for free. As a result, you get a higher percentage of repeat customers and an enormous increase in the lifetime value of each customer.
Use online sales funnels to efficiently guide your customers through various stages of awareness, consideration, action and loyalty.
Social Media Marketing
Most consumers use some form of social media, though the type they use will depend on the behavior of your target market.
More than 90% of 18 to 29-year-olds use some kind of social media, and while use decreases with age, it can still be used to reach consumers in all age brackets.
More than 60% of those over age 65 use some kind of social media, and those numbers are likely to keep growing.
Find out where your ideal customers spend their time and focus your efforts there.
Singaporean marketers should pay close attention to social media advertising. The large majority of the population is on popular social media platforms, making it one of the most effective ways to reach them. Social media marketing entails reaching out and connecting with potential clients via social networks such as Instagram, Twitter, Facebook, TikTok and LinkedIn.
Social media is the most powerful advertising platform in existence today. By using this powerful tool, you can target a specific country, city, or even a specific individual. This allows you to zero in on prospects who would most likely buy from you.
Facebook is the largest social media site worldwide with more than a billion users. You should use this popular site to promote your business. Facebook lets you target specific countries or even specific cities, which will make your content visible to only those users. This way, your posts will have the most impact.
For example, you might be a grocery seller who in Singapore. Due to the perishable nature of your goods, you only sell to people within the country. You can show your ad only to people based in Singapore as they are your relevant target audience. By doing so, you do not waste your ad budget.
Instagram is the second most accessed network and one of the best platforms for creating an audience. The primary advantage of Instagram over other social media platforms is its visual nature.
If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Instagram is the best platform to showcase that content.
Search Engine Optimization (SEO)
81% of buyers in Singapore begin their purchasing process using a search engine.
SEO is the process of improving the ranking of your website, so more people will find it when they are looking for something. It attracts people who are looking for your products to your website. There, you can educate them about what you offer and encourage them to buy.
Google has the most sophisticated and powerful search algorithm in the world. It is also the most widely used search engine with 79.77% of market share.
That’s why it’s vital your website is constructed using the highest quality web standards and is search engine optimized.
You see, if your website isn’t optimized for search engines, it will be missed when someone types a search query into Google. This means that your customers will be effectively blind to your brand and products!
A search engine uses a process called “crawling” to find, index and catalog all the content available on the web. Then, when a person uses a search engine, the goal is to deliver the most useful and relevant results to that person.
There are 2 categories of SEO: On-page and off-page.
On-page SEO is the practice of writing and optimizing each individual page on your site for the highest possible visibility in search results.
SEO experts align page-specific elements like:
Internal linking of pages on your website
Responsive, optimized web design for mobile devices
Fast website speed
Off-page SEO is when you make your website or content more visible in the search engine results pages through methods outside of your website or content on-page.
You can get a ton of benefits when you increase your social media presence or “guest post” on someone else’s website. It can increase traffic to your site, improve search rankings, help you establish yourself as an industry expert, and more.
Backlinks are most influential for off-page SEO. That’s because the larger the number of websites linking to a piece of content, the more Google assumes that content has value and is relevant.
One important factor that influences the first page ranking of a site in search engines is the number of inbound links pointing to it. Thus, a great way to get more inbound links is to create valuable content people will want to share.
SEO is an extremely power and cost effective method of internet marketing but it isn’t a straightforward to implement. Many successful businesses employ SEO services to help them execute their campaigns.
Email marketing is an advertising method where email messages are sent to a specific list of leads or customers. It is considered to be the best form of marketing because it is an effective way of communicating with customers. It is also known as direct marketing.
Email marketing doesn’t seem like an “old school” form of Internet marketing but, don’t underestimate its power.
Sometimes called the “poor man’s television campaign,” emailing customers can produce very rapid results. It can also be much cheaper than other forms of Internet marketing. If you do it right, emailing customers can deliver powerful, long-term results.
Internet email marketing is the most profitable form of internet marketing. It has the highest ROI of all, with a median profit factor of 122%. That’s more than four times higher than the next most profitable form of internet marketing, which is social media marketing, with a median profit factor of 26%.
Before you can begin to use email marketing, you’ve got to get your hands on some email addresses. That’s why it often works in partnership with other types of internet marketing like social media marketing and content marketing.
Email marketing requires you have the email addresses of your customers. Thus, email marketing often works in partnership with other types of internet / online marketing like social media marketing and content marketing.
An email campaign will often begin with the promotion of a lead magnet. What you’re really after is to get a person interested enough in what you’re selling to give you permission to send him more information via his real email address.
Examples of lead magnets include giving away a discount, ebook, access to exclusive content.
After you’ve captured email addresses from your website, newsletter, or other source, you can begin to nurture those people with useful content, sweepstakes, early access to new products, and more.
You can boost your results by segmenting your list so that you only send relevant emails to the right groups of customers. For example, you don’t want to immediately send a sales email to a lead who is only interested in understanding more about your offering. Your email will be seen an spam and you will drive the lead away.
Through segmentation, your customers will receive the right messages at the right time.
Content marketing is the strategic process of consistently creating, distributing, and promoting relevant online materials in a way that’s designed to attract, engage, and convert your target market into customers.
Content is king. Businesses use all kinds of content to establish their authority in the marketplace and to build trust with their customers.
These can be in the form of videos, blog posts, podcasts, ebooks, social media posts, emails, webinars, industry white papers, infographics etc
You should be creating content on a regular basis for your website and for all other online channels you are using. This will help you establish yourself as an expert in your field, it will give you the opportunity to become known as the go-to person in your niche, and it will provide you with the opportunity to position yourself as a thought leader.
Content creation also provides you with the opportunity to create an “edge” over your competitors. You can do this by distributing content that is more up-to-date, more useful, more valuable, more authoritative or just plain superior to what your competitors are offering.
Content marketing is really just about giving before you get. It’s about offering value to people (your subscribers) before you ask for anything, like a sale, in return.
Pay Per Click Advertising
Paid internet advertising is any type of marketing where ads are shown on the web. This could be anything from paying to have your advert displayed on the side panel of a web browser, to paying to have your advert pop up when someone is using a search engine, to running advertorials (paid editorial) on hundreds of websites. It is a popular way for digital marketers to extend their reach over different digital platforms.
There are many different ways you can use paid internet advertising and the most common way is pay per click. With this method, you simply buy an ad which has a little link called a “click-through” at the bottom. When someone clicks on that link, they will be brought to your landing page.
You will get a very different result (in terms of ROI) depending on whether your visitor is interested in what you have to offer or not. The first thing you need to do is make sure your ad (or, any other marketing campaign you are running) is relevant to your website.
The price you pay for each click-through will depend on a number of different things. The first thing is how much you are willing to spend on advertising your website. Obviously, the more you are willing to spend, the more people you will reach. However, there is a limit to how much you can spend.
And then, there’s the competition. If there are lots of websites selling a similar product or service to yours, the price you pay for each click-through will be very low. On the other hand, if there aren’t many other websites competing for the same customers, the price you pay for each click-through will be much higher.
Another factor which affects the price you pay per click is how targeted your audience is. If your website is very targeted (meaning it is only relevant to a small group of people), you will have to pay a lot to get a click-through. On the other hand, if your website is very untargeted (it is relevant to almost everyone), you will have to pay very little to get a click-through.
Google and Facebook allow for a wide reach in your PPC campaigns. They allow you to decide who sees your ads based on location, language and other demographics.
Google ads are a form of search engine marketing and are based on keywords.
If someone is searching for a product or service, and they type in just the right set of words, they will get results with ads for that product or service.
They appear as “sponsored” results.
Facebook PPC and other social media ads are served based on demographics.
You can target people by age, gender, interests and even by what they are reading on the web. You can also target based on geography and even on what languages they speak. If you have a multi-lingual site, this could be a great way to increase traffic from different countries. You can test different variations of your ad copy to see which one works best.
PPC offers a very targeted approach to reaching your audience. Plan your campaigns wisely so that you don’t overspend.
All in all, there are many things to consider when trying to market in the most effective way possible.
Keep a close eye on your Google analytics and other data analytics. They will give you measurable results and valuable insights to devise actionable steps for your campaign conversion rate optimization.
It is hard to compete with highly skilled full-time marketers in the industry. It is also time-consuming to run and optimize a marketing and sales campaign; all while running the rest of your business.
This is why it is best to ask for expert advice and help to maximize your success.
Engaging Reliable Internet Marketing Agencies
In order not to waste money and time on ineffective tools and marketing channels, business owners should focus on your core business. Outsource your internet marketing campaigns to a full-service digital marketing agency that has a team of experts with years of experience who will ensure that your campaigns are run efficiently.
Below are a few more interesting facts that successful marketing agencies take advantage of.
- In the internet age, people trust information from Google, social media and other online platforms more than they do traditional media.
- The internet is used as a tool for discussion by diverse audiences: kids, teenagers, adults, and seniors. This is why it covers a wider range of visitors than any physical media.
- Flash advertisements pop-up in social media to your potential customers, who have just conducted a search engine enquiry. Remarketing ensures the maximum amount of interested people are aware of the product or service you sell.
- Being more targeted, digital advertising costs far less than traditional models do while having better results.
- Adverts can be easily customized to meet your needs. Moreover, you can change the way in which your product or service is seen by customers when situations change.
- You get more and faster feedback. The ability to comment and share opinions instantly online allows your customers to engage you immediately. It always allows you to react and make changed to the subsequent stages of your marketing campaign quickly.
- You are able to track everything on the internet. By analyzing data, you can identify the positives in your sales funnel and the areas that require adjustments.
Internet Marketing Singapore Conclusion
It is clear that internet marketing is a very powerful means of promotion for your business and your products. As an entrepreneur, if you ignore what technology has to offer, you are missing out on a huge opportunity to grow your business.
Seek out experts who can advise you on what digital marketing strategies would be best for you if you would like to explore how you can implement online marketing into your business.
Contact Blazing Conversions Internet Marketing Singapore to discuss how digital marketing can be used to achieve your business goals.