Native advertising are a newer form of advertising that have been designed to blend, less intrusively, into the look and feel of the website where the native ads appear in.
Many businesses have been wondering, “Why use native advertising?”
This article hopes to answer that question by shedding light onto what native advertising really is.
The screenshot below contains an example of native ad placements on the popular Straits Times news site.
The red arrows point to examples of native ads being placed via a native advertising platform called Outbrain.
If you compare native advertising to other established types of advertising such as Facebook Ads and Google Ads, native ads are a relatively newcomer to the digital advertising industry.
Over the last few years, native ads have been gaining traction with many big and small businesses looking to explore this avenue of online advertising to reach out to internet users.
Many popular native advertising platforms such as Outbrain and Taboola, do not require advertisers to have very big advertising budgets to begin running ads campaigns on them.
This means that even small businesses can get into the native advertising game. Thereby, being able to experience what native ads can really do for them.
1. You Get More Genuine Interest From Internet Users
Unlike most other intrusive types of digital advertising such as Facebook or banner ads, native ads do not interrupt the user experience.
In today’s context, many internet users appreciate advertising that doesn’t encroach on their online experience.
Your native ads will get the user’s attention by appearing together with related content on a website where the user is reading.
When the user sees and clicks on relevant content in your ad, you are attracting a potential prospect who has a real interest in what you have to offer to them.
Marketers know that a higher quality visitor to your web page or offer will result in a higher chance of a sale conversion.
From our experience, the leads generated using native ads for our clients are typically higher quality than those derived from other forms of online advertising. This is largely due to the higher interest level of the leads that coming in via native ads.
2. You Get Maximum Exposure and Visibility For Your Brand / Message
Due to the nature of native advertising, you can expose your brand and message to a huge number of audience on the internet within a short period of time, even with a small budget.
Take for example, one of the more popular native advertising platforms, Outbrain.
Outbrain works with premium website publishers such as Straits Times, ChannelNewsAsia, CNN, Business Insider etc and thousands of small to big publishers online.
When you post your ads on Outbrain’s platform, your ads are syndicated out to literally thousands of different websites.
These include the aforementioned authority websites (CNN etc), which by themselves have massive volumes of website traffic. Naturally, this places your brand in front of a massive number of internet users.
And the best part is, you only pay for the native ads placement when someone clicks on your ad and is directed to your website.
Think of it from a cost perspective:
If you were to place a banner ad on a premium news site like ChannelNewsAsia, you are definitely going to have to pay a lot of money for that banner ad placement.
The same amount of advertising dollars, can be better used to advertise on Outbrain. You’ll get a lot more online exposure by having your ad appear on not just ChannelNewsAsia but also on other premium website publishers like Straits Times, Business Times, CNN etc.
3. You Get To Pre-sell Your Potential Customer With Less Resistance
Native advertising works hand-in-hand with content marketing.
So, you have created great content on your website to educate your potential customers about your products or services.
But you realise that no one knows about your great content as no one sees it.
This is where native advertising comes in handy for exposing your content to as many people as possible in a short time, with a smaller budget.
Consumers are better educated and well-informed now when it comes to internet marketing. They have developed ad blindness and are used to ignoring traditional online advertisements and their placement traditional locations (top of web pages and their side bars).
Being newer and providing relevant content, native ads have not reached this stage of ad immunity yet from online consumers.
Why use Native Advertising?
Now is the perfect time to take advantage of this limited ads resistance while you still can. Test the true effectiveness of native ads to push your brand message to the masses.
With your content carefully crafted with the intention to pre-sell your potential customers, you can significantly increase the chances of getting a conversion from this group of online prospects.
If you are seriously considering using native advertising to grow and scale your business, talk to Blazing Conversions today by clicking here.
Our in-house native advertising expert Donald Lim has over 3 years of real world experience in running profitable native ads campaigns across popular native advertising platforms like Outbrain, Taboola, Yahoo Gemini and MGID. He has managed native advertising spend exceeding SGD $1 million dollars over the past 3 years and produced multi-million dollar returns for our clients profitably.