SEO strategy for website is a topic that people seldom talk about. And if they do talk about it, it is mostly from a technical viewpoint.
While the technical aspects are important for SEO application, how you use them for business is even more so.
You see, people do not make buying decisions based on cold hard facts alone. They rely upon their
- personal values
- life experience
- emotional state
- gut feel
- peer reviews
Looking at the list above, none of these can be classified as “technical”. They are more psychological or “human like” if you will. So, if you understand how humans make decisions and make purchases, then half of your entrepreneurial battle is already won.
The next half of the battle is dependent on how you use SEO as a marketing strategy to enhance your image, boost your credibility and positively affect your website visitors’ emotional state.
An SEO strategy is simply a plan of action you follow to improve the ranking of a website in the organic search results. When properly executed, it is possibly the best way to use digital marketing to attract potential customers.
Let’s explore a little further, shall we?
Why Is It Important To Have A Successful SEO Strategy for Website?
SEO, as you already know, is both an art and science to rank a web page (not website) on search engines using a targeted keyword.
So using that definition above, you can use relevant keywords to portray your business in a manner that you want others to see.
For example, if you operate an accounting firm in Singapore, you may want to optimise the keyword phrase “Singapore professional accounting firm” or “leading accounting firm”. This way, when your web page is shown on the first page of search results for that key phrase, your visitors will already have a good impression of your accounting firm before they even visit you.
Specifically, they’ll have an image that yours is a professional and reliable service.
But why is it so?
It is because people today trust search engines and the results they return. This trust factor is further amplified when the searcher is looking for a professional accounting firm and your webpage appears on the top of the results page.
An interesting point to note is that leads that businesses capture in this manner are the highest qualified and most sought after.
That is why many companies pay top dollar to have professionals design and execute their SEO strategies for them.
Having an SEO Plan Helps to Build Your Brand
Your SEO strategy for website, when used correctly, can build branding online for your business. Whether you are a soloprenuer, small business owner or an SME with a few more employees, you can leverage on specific techniques to build your business foundation.
At this stage, most would be curious and ask, “how then can SEO build my brand?”
You see, how people perceive your brand while searching for a solution to their problem, is based solely on the searcher’s intent.
From our previous example, if the searcher is looking for a professional accounting firm, they will type in “professional accounting firm”. If the searcher is looking for an accounting firm that serves small businesses, they may type “small business accounting firm”.
If they land on your web page and your web copy gives them exactly what they want and need at that time, their positive impression of your business will be further fortified. This is how SEO builds your brand without your even being involved in the actual process.
Here’s another example –
Say if you are a divorce lawyer and someone wants to look for a divorce lawyer in Singapore, you may want to consider to ranking for this keyword phrase “divorce lawyer Singapore”. (At the point of writing, “divorce lawyer Singapore” has 1000 monthly searches.)
So if someone clicks on your listing and lands on your page, they’ll immediately know your brand. They’ll know what your business stands for. Now, if you were able to rank highly on SERPS and have an additional 3-5 clients every month via Google search results, how would that affect your business’ bottomline and position in your industry?
User Experience (UX) and Search Engine Optimization
These are in a way two sides of the same coin. If you want to understand one, you should understand the other. Let’s start with the basics.
SEO focuses on making your website easily found by search engines. It tells Google that your webpages have the most relevant and useful information based on specific user search intent.
This is priority as it is in everyone’s interest to have the best and most relevant content on appear on top of search engine result pages.
High quality content is one aspect of a good user experience (UX).
The other aspects are the way your website is designed and the way it is laid out. Is it easy or hard to use? Does it load fast or slow? Does it have clear instructions? Does the copy on the pages provide useful information?
A great website has a great looking design. It loads quickly. The copy is clear and easy to read. And the website provides useful and relevant information. This makes the site easy to use. All these factors work together to create a great user experience.
How Technical SEO affects Organic Traffic
Technical SEO is the process of making sure your website is easy-to-read, accessible and crawlable by search engines. It is one of the important elements and forms the basics of SEO. It ensures your website will be visible when your target market uses a search engine to look for something. This ensures your website will be visible when someone uses a search engine to look for something.
While it may sound technical, factors like a good title tag or meta description makes for a positive user experience (UX).
Factors like onpage optimization and page speed affect your organic search results. An SEO expert will conduct technical SEO audits to identify how they can improve these factors that affect your website’s search engine rankings.
Being crawlable means making sure every webpage has a unique and descriptive page title tag and meta description. These are two of the most important on-page elements for technical SEO.
The easiest way to allow search engines to find you is to also use relevant and concise page titles, descriptions, headlines, images, video and other page elements.
Know Your Target Audience
Many new website owners try to create a website which appeals to everybody. This is a big mistake! You must focus on one group of people (your target audience) and create a website which caters to them.
As a business owner, having a clear picture of who your target audience is is an important part of ranking your website and having an successful business.
Who is your target audience? What are their interests? How old are they? What types of things do they search for when they use a search engine? Do they use voice search? What is the user intent when visiting your site?
When you understand your ideal customer, you will know the search terms and specific keywords they use based on what their search intent is.
You can design a website and craft an SEO strategy around how best to cater to their needs.
If you don’t, there is a good chance that you will end up with a website which is confusing to your visitors and has a low probability of achieving its goals.
Website Content Marketing
Content marketing allows you to spread the word about your business or brand. When infused with SEO, using exceptional content, what follows is enormous influence.
Your site content is the essence of what your website says about your brand. It is the most obvious element of page optimization.
For content marketing to be an effective strategy, it should be used not only on product pages but on all important pages of your site.
For best results, it should be written with website visitors in mind first and search engines second.
Your articles should contain relevant and high-quality content. Great content creation should focus on providing real value to the reader and satisfy his needs or desires in an effective manner. In other words, it should be useful, interesting, unique, concise, well-written, factual, and… relevant.
Relevance is a crucial element of great content. If your content isn’t relevant to what the user wants to read, he will simply ignore it and leave your site quickly. However, if it is relevant, not only will he stay and explore the rest of your page content, he might even share it with others too.
Whether you are a solopreneur or a team who are use a content management system, it is important to keep your copy clear, concise and well written.
The easier your copy is to read, the higher your ranking will be when a web surfer performs a search. Make sure all your headings are easy to understand. When possible, use simple words and short sentences instead of long ones. Shorten all your paragraphs as much as possible. And always proofread and edit your copy before you publish it.
Why Optimise Your Website for Mobile Devices?
If you are doing any kind of business on the web, you need to make sure your website is optimized for mobile devices. Here’s why…mobile users access the web more than desktop users.
In fact, a recent study showed nearly 50% of all US internet users access the web via a mobile device. That means more than half of all web traffic in the U.S. is from mobile users. It is also true in other countries. A recent study in the UK found 63% of web traffic there is from mobile users. In short, if you are not optimizing your website for mobile users, you are leaving lots of money on the table.
Further more, people who use mobile phones to access the web are more than three times as likely to purchase something as compared to desktop users. Mobile users are also… 2.5 times more likely to become customers!
Mobile users are more than twice as likely to recommend your site to others as compared to desktop users. In fact, one study showed… Mobile users are 10 times more likely to recommend a website to others as compared to desktop users!
The problem is, most websites are not designed with mobile users in mind. This presents an opportunity for you as savvy business owner.
The only way to tap this huge source of traffic is to firstly understand it. Mobile users have very little time to spend on any given website. They are busy people. They have to get to the point, find what they are looking for, and then get the heck out of there.
Make sure your website formatting automatically adjusts to devices of different screen sizes and is easy for them to navigate.
Be succinct with your copy. Use bullets and subheads instead of paragraphs. Use Express your point through infographics, images and video when possible.
Add movement. Make your website more “fun-to-read” and be engaging.
SEO Link Building For Website
Internal link building for a website refers to building links from one page or section of your site to another. It is a form of off-page SEO. This is an important part of any good SEO strategy because it is one of the primary ways that search engines determine what content is most relevant to a given searcher.
Internal links can help make sure your most important content gets seen by as many people as possible; it makes your website more user friendly by helping them navigate through your site easily.
It also has a positive impact on SEO as it gives search engines more relevant data to index and rank your site. Internal linking is especially important for multi-page websites.
External link building involves getting other websites to link to yours. This is a little bit trickier than internal linking because you have to approach websites and convince them that your website is worth linking to.
Getting backlinks from high authority websites increases your own domain authority while increasing your brand’s credibility with your customers.
External links are a little bit like votes in electoral politics – the more votes you have, the more likely you are to win. Thus, external linking should be an important part of any good SEO campaign.
Just like in politics you don’t want to go overboard and end up looking like you are trying to buy support (or links). That will make you look like a spammer and search engines will penalise your site accordingly.
How to use Blog Posts as part of SEO Strategy
Blogging is a great way to create relevant, useful and unique content. But, it can also be a great way to get other people to do some of your work for you.
Here’s how it works: You publish a blog post and share it with the active blogger community. They will read your post and, if they like it, they will publish it on their own blog. (They will probably give you credit.) This process is called “round-robin blogging”.
What does this mean to you as a website publisher? Simply put, it means you can get much higher quality backlinks to your website by round-robin blogging than you could ever get from doing all the backlinking yourself.
And, the backlinks will be much more valuable too because they will come from much more authoritative sources.
Keyword Research Best Practices
When performing a search on Google, users don’t necessarily type the exact words they use in a search query. They may use synonyms, alternate spellings, keyword phrases or even make a few assumptions on specific topics.
You need to have a comprehensive understanding of these processes and adapt to them when doing your keyword optimization research.
If you are just starting out, you can use a free tool like Google Keyword planner to help you with you research.
Here are some best practices:
- · Understand long-tail keywords. consumers tend to be more specific when querying long-tail search terms. They’re more likely to take action compared to their counterparts running more generic, short-tail keywords.
Different types of searcher intent in different keywords:
Navigational: The intent behind this keyword category is to access a specific website or brand. Users will query a search term and specify that they’re looking for a particular brand or domain (Coca Cola, Facebook, Quora, or Nike).
Informational: Users will be looking for information. The information may be general, specific, or presented on multiple web pages. It can be a how-to guide, review and so on.
Transactional: Users looking for more information on how to complete a given task, like making a purchase, registering, or subscribing to something.
Commercial: This encompasses all the run-of-the-mill searches that come immediately before a user makes a purchase (product description, price, etc.).
With long tails keywords, you can target a specific audience instead of casting your net too widely.
- · Use a mixture of both specific and long-tail keywords. Don’t just stick to one or the other. Use the right combination to attract the most relevant traffic to your website.
- · Include related queries. Related queries are those that show up when a user clicks on the “enter” key after typing in a search query. You can find these queries by using the “related queries” tool in Google Trends.
Keyword stuffing should be avoided. Instead, use your primary keywords strategically to improve relevance and lift readability, increase website traffic, and lower your bounce rate. This will also improve the ranking of your site.
Use important and relevant keywords in the right places throughout your site. You can include the right keywords in your page URL and your page featured snippet. Make sure your target keyword are not overused but rather appear in natural context.
SEO Strategy For Website as a First step
SEO is a mid to long term game. It is true that poorly executed SEO strategies can lead to disastrous drops in website traffic. So make sure you stick with only white hat techniques and stay on Google’s good side.
That’s why, at Blazing Conversions, we execute our SEO processes in strict compliance with search engines rules.
Now, most people know that by not having a recognisable brand, the business has to work doubly hard in comparison to brands that are considered more trustworthy by online users.
With the power of SEO, it isn’t surprising to find some small local businesses using their own content and anchor text appearing more trustworthy in the eyes of both Google and visitors alike.
Yes, you guessed it correctly. It’s a level playing field in the world of online branding.
That said, let’s not pretend that if Coca Cola and a lesser-known brand were each to publish the same post that the results generated would be the same.
People react differently when interacting with a renown brand as opposed to a business that’s still struggling to find its footing.
Fortunately for you, it’s possible to use SEO strategies to architect your brand awareness online using your own website real estate as well as that on social media platforms.
The Price of Singapore sEO Services
The cost effective nature of SEO allows you to limit your budget and avoid overspending.
Being highly scalable means that you can monitor the performance of your campaign; making adjustments along the way while still managing your budget.
By investing in SEO packages in Singapore, and outsourcing your organic and local SEO services, you can access a wide array of platforms and tools that will improve the results of your marketing campaign. Not to mention, you engage a team of professionals who will plan, execute and manage your SEO strategies based on your business goals that will get you to the top of search engine results pages. They will also look after any of your technical issues; saving you a lot of hard work. This allows you to focus on developing relationship with your new customers.
Basic packages offered by online marketing agencies would range from $500-$800 per month.
Mid ranged packages can cost between $900-$2000 monthly. As mentioned above, SEO is scalable, advanced packages are priced in the thousands.
Some bigger brands are actually deploying enterprise SEO which is pretty much complex both in the technical and SEO strategy.
The importance of growing a brand isn’t hard to grasp. But it is important to align your seo strategy for website with your branding goals.
When starting an SEO campaign, it helps to think about your brand as a whole.
SEO should not be executed as an independent tool. It should integrated into all aspects of your existing marketing.
Contact Blazing Conversions SEO Agency for help with your SEO website strategy. Our inhouse experts will listen to your needs and assess where you stand in terms of your marketing.