Ultimate Digital Marketing Strategy For Small Businesses

worldwide search

In this guide, we will talk about digital marketing strategy for small businesses. In this time of age where starting an online business is easy, most people are jumping in to start one.

But before you think of starting one, here are some stats that you might find it useful.

Do you know that over 76% of all transactions worldwide originate from a search result? And, what this means is that you need to consider using search engine optimization as part of your marketing strategy.

Global m-commerce sales reached 626 billion in 2018 and these figures will climb post-pandemic. Your potential customers are now using their mobile devices on the go to search for local businesses to buy from.

78% of local searches done on a smart phone resulted in a purchase. 62% of companies reported an increase in sales after designing a Multi-channel digital marketing campaign.

If your business isn’t utilizing the extended reach of the internet, you are losing valuable leads. With so many aspects of digital marketing to understand, it can be a bit of a minefield to navigate. The good news is Blazing Conversions specializes in helping businesses increase their online exposure.

If you are not in a hurry, check out the youtube video below on how you can develop an effective marketing strategy.

Source: Positive Revolution

Small Idea Digital Marketing Strategy

If you are involved in marketing your business online, you need to ensure that you have the skills to maximize profit.

In that way, you can take advantage of the opportunities that digital tools can bring.

Firstly, you’ll need to ask yourself some questions to establish your business position.

  • Does your business generate new leads effectively?
  • Do you nurture your existing database?
  • Does your company want more web visitors?
  • How many of your leads do you currently convert to customers?
  • Are you reaching enough of your target audience?

97% of web surfers are just browsing and not ready to commit to a purchase.

Most are doing research on what is available on the market; and what your product can do for them.

You want to capture their visit and engage their interest. Help them to understand how your services would be their best solution.

At this stage, you need to deliver content to as many of your target customers through multiple channels as possible.

Ironically, this simple notion is often the hardest to achieve.

Lack of Digital Marketing Plans

The most compelling reason that over 95% of businesses fail to achieve their desired results is that they do not have a comprehensive content strategy or digital marketing blueprint in place.

Most are just dabbling in social media, a bit of SEO, some email marketing etc rather than planning each month’s activities as an integrated campaign.

Naturally, they do not achieve meaningful rewards.

Imagine the impact your efforts would have if you had a coordinated strategy that encompassed all of your digital channels, each reinforcing the other for maximum impact to increase the returns on your investment.

This highlights the importance of working with people who have digital marketing skills and knowledge of proven strategies and the tools to execute them.

The top digital skills anyone involved in business development, sales, marketing or managing a business should have include:

  • search engine optimization online
  • digital campaign metrics and analytics monitoring tools
  • pay-per-click advertising
  • email, automated and behavioral marketing
  • blogging and online PR
  • affiliate website conversion/optimization
  • social media – Facebook, LinkedIn, Twitter, Instagram and YouTube content marketing and content creation.

It is also important to have a good knowledge of regulation and codes of practice; and how to plan and manage key performance index focused (KPI) digital marketing strategy.

Let’s analyze some of the top reasons why most digital strategies fail.

If you too are struggling with your digital marketing and social media marketing efforts you might find one or more relevant points.

Why Most Businesses Fail – Digital Campaign Has No Correlation to Overall Business Goals

This may sound obvious but it happens more often than we’d like to imagine.

As a matter of fact, it is the most common reason why most businesses fail when it comes to digital marketing and why they fail to experience a good return on their investment.

Hence, it is important to understand that a good digital marketing plan accentuates and helps to achieve your overall business goals.

Therefore, it is absolutely crucial that both your digital marketing plan and your business objectives are coordinated and streamlined to work simultaneously in a congruent direction.

For digital marketing strategy to bring value to business, there should be a streamlined process that has multiple efficient qualities that lead to better results and ROI.

It doesn’t matter if you’re planning for an entire digital marketing campaign, a more categorized social media, content or email marketing strategies; this works in all cases.

digital marketing strategy

Digital Channel Marketing Team Lacks Skilled Resources

Lack of resources and/or skills is the number one major reason why digital marketing campaigns fail.

Most businesses don’t have sufficient resources and personnel with related skills.

In addition, there is a huge digital marketing skills gap in the economy.

This often becomes a big problem in implementing digital marketing plans.

If your online business doesn’t have sufficient resources, talent and skills to achieve your digital objectives, then you will likely experience poor performance of your marketing campaign.

Failing to Monitor

Failing to monitor your digital marketing efforts with analytic tools and software is another important reason why many digital promotion plans don’t work.

The Online Marketing Institute conducted research – of 747 marketing executives interviewed, 76% of those surveyed agreed that analytical skills are the most important skill set in the digital space.

Tracking every inch of your progress is absolutely crucial. Familiarity with tracking /analytical tools like Facebook audience insights, SEO tools is necessary for a small business.

Moreover a person with good analytical skills can easily determine important trends and signals and use them to make necessary adjustments to improve your digital marketing funnel.

Weak Substance

None of your social media or content marketing efforts will have any sort of impact if your substance is weak.

You have more competitors than you think.

And in the online business world you can’t have great results with mediocre content, social media efforts or email marketing campaigns.

An effective digital marketing plan requires a lot of high-quality substance.

Frequency Exposure

Another reason why most plans fails is that they don’t have any fixed frequency. It is important to realize that you are promoting to real people. They have feelings and emotions and they want to connect with your business. Most importantly they want to feel that they can rely on you, your product or service.

Take 2 scenarios:

1) You have a business blog where you publish one high-quality post per week

2) Your competitor’s business blog publishes four posts one week and isn’t active for the next three months .

In your case, readers know what to expect from you.

On the other hand, your competitor’s customers won’t find their online presence reliable.

Consumers like to know when and what to expect.

This builds brand awareness with prospects and strengthens the relationship with customers.

Customers’ favorite means of learning about a product or service is through online research via video, email or reading an article so we need to consider this when planning our digital activities.

Frequency is very important in the digital marketing world.

Most businesses that fail to capitalize on the digital promotion efforts usually don’t deem frequency as an important factor.

Business Goals

For most businesses, the goals are simple and straightforward.

Here are three main objectives that any profit focused business in the world strives to achieve in some variation:

  • increase customer base
  • improve purchase frequency
  • increase average order value

Once you have identified the priority of these business goals, all of your digital marketing effort should be in pursuit of these objectives.

Digital Marketing Strategy

Digital Analytics

While doing so, you need to take into account your business’s KPIs and other digital metrics/ analytics.

They will help you understand how best to expand your business in the online world.

If you are looking to expand through business acquisition, this knowledge will help you secure a lucrative deal while lowering your risk.

Remember to monitor and track your digital analytics.

And don’t forget to consider the resources, talent and skills you have in the digital marketing department.

Don’t forget to consider the substance and quality of your digital marketing content – blog posts, emails, social media posts, advertisements and the frequency of your marketing content.

So what does this mean for your business?

Due to the efficiencies of the new economy, digital marketing is the best way to move your business forward.

Your brand must have an online presence. Through digital marketing, your brand will gain more exposure, credibility and visibility. Most importantly, digital marketing will help you achieve your overall business objectives.

You have to take your promotions a notch higher than what your competitors are currently doing.

In order to reap the most digital campaign benefits, you’ll have to plan your budget and entrust your online marketing to professional digital marketing consultants and agencies.

This will allow you to focus on your core competencies of growing your business.

Unless you are already an expert in cyberspace, this will help you keep your sanity while staying ahead of your competition.


Successful businesses calibrate their campaign budgets based on projected annual gross revenue.

If you’re a start-up or launching a new product or service, it is advisable to invest 20 to 30% of your projected annual gross revenue.

Maximize your marketing budget by partnering with us. Contact us for consultation on how to successfully harness your digital marketing potential today.

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