Social media campaigns are a series of coordinated activities, over either single or multiple platforms, aimed at achieving specific goals over a predetermined time frame. Its outcomes can be tracked and measured.
Successful social media campaigns will assure your business growth. 3.5 billion people use Social Media and the number is continuously growing.
You should consider this when you are deciding whether or not to launch a social Media campaign. The number of potential customers you lose if you do not have a social media presence is massive.
Let’s have a look at the steps you have to take in launching a successful campaign that will increase your conversion rate.
It may seem easy to launch successful social media campaigns. You must be aware that Social Media Marketing is more difficult than it first seems.
You should invest time, effort and money in order to make the most of the potential of Social Media. In order to get good results…
Steps to creating your Successful Social Media Campaigns
Set up your goals
This is your important first step. You should set up your goals from the beginning. After all, if you don’t have a destination, how are you going to plan on getting there?
You’ll have to do research and see the potential reach you can get from the campaign.
Don’t be stubborn; always let the data tell you what to do. Analyze what your research tells you and use it to guide your decisions.
Your goals will remain but your decisions on how you achieve them may change in the process.
Create Your Social Media Strategies
You should identify the social media channel with the best fit for your business.
Every platform has its own unique user demographic. You must decide which audience is your target audience. For example, if you market a B2B business, you could use Facebook, LinkedIn, and Twitter.
Facebook is a platform that will be suitable for many kinds of businesses. Due to its large penetration and billions of users, it is the best choice for many kinds of businesses. Use Facebook audience insights to help you identify where your target audience resides.
Instagram is another platform you should consider with over 700 million users.
After you have identified the social media platforms you want to launch campaigns on, you should create marketing strategies for each one.
Maintain a Consistent Social Media Advertising Brand Image Across All Platforms
No matter the social media platform, it has to be very clear what your brand message is and what your brand stands for.
Your content should be consistent on every platform, but the communication should be slightly different.
Each account, no matter the platform, must have the same name, logo and image.
In this way, your brand will be easily recognized anywhere. The content can be the same, but the way you communicate it must be adapted to the platform you use.
For example, on Instagram, the focus must be on pretty pictures. On Facebook, you can post videos, images, share articles.
Increase Social Media Engagement – Use high-quality content
You should provide relevant content for your users and not be only sales oriented. The ratio is 1/3 brand posts, 1/3 sell posts, and 1/3 share posts.
That means you have to provide informational content also. You should use high-quality photographs that are most likely to convert or be shared.
Video is another type of content you should pay attention to. Users love videos that provide them quality information about products. And the trend is growing.
Focus on Social SEO
Before you start a campaign, you must research the keywords you would want to rank for. You have to include those keywords in the campaign’s posts and ads.
In order to get a good keyword list, it’s best to contact an SEO marketing specialist who will make sure you have a strong foundation for your campaign.
Create a specific landing page for each campaign
By creating a specific landing page for each campaign, you will be able to communicate with users on each specific platform in the language that resonates best with them.
The consistency in language will ensure that the user has no doubt that he is in the right place, when he opens your landing page via the social media platform.
Campaigns that do not do this result in customer confusion. For example, if a user clicks on your ad that is promoting your product and lands on your brand’s homepage, he will close your page. His intention was to learn more about your product but was shown your brand message instead.
Not having message consistency in your campaign means you run a very high risk of losing many potential customers in the process.
Having specific landing pages will make things a lot effective and users will be more prone to converting to customers.
A web design consultant can help you create special high converting landing pages that will be relevant for your website’s visitors.
An influencer’s authority is in a particular domain. Using an influencer to talk about your products/services will increase your audience’s trust in your brand.
Research shows that people are more prone to listening to others talk about new products than campaigns that promote products directly.
An influencer by definition has more than 10,000 followers. This means that you will expose your brand to these masses when you engage influencers.
Make a list of influencers with whom you want to work with. Identify the ones who are perceived as authorities in your domain.
Contact them and negotiate the fees involved. It can be a tedious process. If you don’t choose the right influencers or get the right deal, you may lose money. So make sure you do your research before engaging influencers.
Measure Campaign Success – Social Media Ads & Campaigns
It’s always important to keep track of the evolution of campaigns and their success.
Social media campaign results are completely trackable.
Access the data and analyze it. Identify both positives and negatives.
Scale the areas which are doing well and make adjustments to areas that require improvement.
How much does it cost to run a Social Media Campaign?
Based on studies collected by Upwork, the cost of social media campaigns falls between $4000-$7000 per month.
Naturally, this figure will rise with increased complexities required based on your business goals, the number or platforms you want to integrate, the cost of advertising etc
Launching Successful Social Media Campaigns – A Conclusion
Setting up a successful Social Media campaign requires attention, effort, time and money.
That is why you should consider hiring a social media marketing agency that has the experience and know-how to make sure that your budget is well invested.
A well planned and executed social media campaign can result in better brand awareness, increased customer engagement satisfaction, increased number of sales and improved ROI.
Don’t only focus on the costs when choosing a marketing partner. It is more important that they understand your aims and are able to guide you on how to achieve them.
Concentrate on running and developing your business. Leave your social media marketing problems to the experts.
To make sure of your business success, it’s possible to mix social media marketing with other strategies like SEO, Website Design, Sales Funnels for an integrated marketing plan.
A mix of these components will increase your conversion rate and help your business sustain a faster growth rate.
To discuss how you can develop a coherent social media campaign, contact Blazing Conversions today.