The scope of social media lead generation is very large. It is important to partner with a social media lead generation agency that will discuss the considerations before developing a plan for you.
Social media Marketing Specialists – Identify channels your Buyers are using
It is not important to have a presence on every social media channel.
Identify who your target market is and which channels your target customers hang out on. Focus your efforts on these potential goldmines.
You won’t be able to generate social media leads if you are not using the same channels as your personas.
Treat each Social Media Lead Generation Platform differently
People use different social media because they are inherently different. Do not use the same content directly on every marketing channel.
Adapt your content to suit the age group, mindset and expectation on each.
Audience expectations will greatly impact your campaign’s performance. If your website is not serving up content your followers are looking for, your bounce rates will be very high.
Approach the same subject matter from a different angle. A Facebook user might be looking for information, while a Linkedin user might be ready to buy your product.
Guide them to appropriate stages of your sales funnel.
Pay attention to what people are looking for and identify problems that they are trying to solve.
A social media lead generation agency will look through online forums, visit Facebook groups and do keyword research to understand your customers’ wants. This way, you marketing budget will be better spent on providing what your audience is already looking for.
Also use social media listening platforms to help you understand your audience, the posts they follow, their online views and improve your digital marketing strategies.
Pay attention and look out for customers who are unhappy with your competitors. They will tell you how best to give them a better experience with your own brand. In this way, you can reach out to customers who are readily looking for alternatives and nurture them to use your services.
With the improved user experience, you will enjoy increased customer loyalty and faster sales.
Referral Campaigns Increase Social Leads
92% of buyers trust recommendations of friends and family members. Hence, referral campaigns can be a great way to break the ice and engage new social media followers.
You can create offers where both referrer and referees stand to gain. This would encourage your existing loyal customers who already love your products to share them with people they know.
For example, Grab offers $5 each for both their existing and new clients when the referee buys something using the Grab app.
Integrating your social media channels with your marketing platform will allow you to create convincing offers through a referral campaign. This will grow your customer base significantly.
Social Media Marketing Service – Consistent Branding and Postings
While you might market across multiple platforms, you should maintain brand consistency. Use images, video, words and attitude that reflect your brand.
This is your brands personality and should not vary.
By maintaining brand consistency, buyers understand what you stand for. You avoid brand confusion.
Also be consistent in your posting. This is important if you are maintaining a newsletter, blog, group, corporate or fanpage.
In general, have a minimum of 5 posts per week.
Customers expect to receive your content. So don’t disappoint them.
Nurture your leads and you will convert your followers into fans and customers.
Social Media Lead Generation
Organic vs Paid
When doing content marketing for social media marketing lead generation, you can do it organically or put some money behind your campaign.
Organic marketing like SEO can be very powerful on its own. When
properly done, it can attract customers who are looking for your products and services.
While you can do it in-house, you might want to consider professional social
media lead generation companies if you are in a competitive niche.
Your engagement rates will increase over time.
Some benefits paid advertising include:
- Increased reach
- Audience targeting
- Extra CTA options on certain platforms
The above are important for good lead generation results. For example, Facebook allows you to only target people in certain locations. You can target people with specific jobs on LinkedIn.
The downside is the cost of ad spent. Paid campaigns cost money and you need to know what you are doing to get it right. Otherwise, your campaign budget can balloon.
Get your analytics data set up properly so that you can refine your campaign quickly.
If you’ve got the time and the money, then go for it. But if you don’t, don’t despair. Organic marketing can still get you very far.
Engaging with other people in your industry is a great way to get your account in front of new people.
Get bigger players to mention or retweet you. You can approach them by talking to them or commenting on their posts.
40% of Twitter users felt compelled to make a purchase after seeing an influencer’s tweet. If your goal is to drive traffic to your site, get new leads and generate sales, consider partnering with social media influencers who have an active following.
- Work with influencers who will provide reviews about your products, provide how to content to get the most out or your product.
- Have them strategically feature your service in their videos or photographs and have them tell an engaging personal experience they have with your brand.
- If you are having a sales promotion, have the influencer share a unique discount code to their followers.
Alternatively, you can also infuse this with your content approach. Interviews, features and mentions can greatly encourage influencers to share your content. This in turn will boost your following.
Automate Lead Generation by using Chatbots
In today’s omni-channel world, you have to meet your consumers where they are. It is vital to allow consumers to take the action required without them leaving the app they are on.
AI chatbots, like Facebook messenger bots, allow you to do just that.
- Bots can decipher the intent of your visitors. When you know your customers, intent, you can take the appropriate action to nurture your lead
- They can serve up pre-programmed responses to customers queries across social platforms.
- Using information from previous interactions, chatbots can develop specific profiles of each customer, allowing them to deliver relevant personalized messages, suggestions and content.
Use Social Media for Content Distribution
Users consume a large amount of content on social media on a daily basis. The content you distribute is a huge part of the equation for content marketing.
You not only have to create exceptional content, you have to distribute it wisely too. A strong social media content marketing strategy has the ability to turn you business into a major brand and turn your followers into fans quickly.
To do so, you would need to identify your business goals, schedule your content, distribute it across appropriate channels, measure your results and make appropriate adjustments along the way.
Build a Social Media Community
Having a community of loyal customers can make a big difference and sustain the longevity of your brand in the market.
When you meet and engage with your social followers where they are, you increase your visibility. They are reminded about the pleasures of interacting with your brand and using your products. This is why building a social media community can be a great way to stay connected with your customers.
Lead generation tips for businesses:
- Provide incentives to your members -You can showcase or reward your social followers who shared the most content, made the best comment or started exciting conversations on your page. Give back to members who go beyond in terms of contribution to making a livelier community
- Host social conversations – Unite the tribe by hosting social conversations over common topics of interests. This will boost activity and builds momentum for your business.
- Run competitions – Fun members only competitions will build excitement, raise energy levels and develop a sense of loyalty among your fans.
- Providing clients with a voice – Provide your community with enough room to share their view and opinions. They will feel special about being a part of a larger picture.
- Build relations ships with your followers – Show your dedication by quickly responding to their posts and questions. Your personal touch builds relationships and makes them feel a special connection with the community.
Hiring a Social Media Marketing Agency
Social media lead generation is particularly powerful for small businesses.
As most SMEs do not actively do social media marketing apart from making simple posts on their fan pages, it is a good time for you to get a consistent flow of inbound enquiries coming via the web.
Most small businesses often rely on the activities of one or two key salespeople. This hinders growth and makes the business unattractive to both investors and potential acquirers.
If you are keen to launch a high ROI campaign, partner with Blazing Conversions social media lead generation agency today.