When businesses hire digital marketing companies, it is often in order to successfully drive traffic to your website, it is very important for you as an online business owner to understand what SEO is and more specifically Technical SEO and Content Marketing.
In simple terms, SEO is the process through which you optimize your website to attract organic search traffic. In more defined terms:
It helps to index your website on search engines
It helps to make high-quality content
It helps search engine crawlers to understand your website structure and find
It helps search engines to understand what your content is about
It helps to build trust between search engines and ultimately giving you a high
3 Types of SEO
There are three main types of SEO:
- On-Page SEO: It is all about the content on your website. It helps to create relevant content so that it is easy for search engines to index and understand the main objective and theme of your website.
- Off-Page SEO: It is about the promotion of your website. Back-links are created on third party sites and drive traffic from their website. By being referenced, you gain website authority. This creates trust between search engines andyour website.
- Technical SEO: It is related to crawling and indexing of your website. It is a bit different and tricky. You need to be careful in applying technical SEO techniques. Often, it is best to leave technical SEO to a technical SEO expert.
What else does Technical SEO encompass?
Your website design plays an important role in technical SEO because information should be easily accessible and have an appealing presentation.
Navigation is another technical aspect of website design.
It allows for the visitors’ smooth flow between different pages and through your sales funnel.
Similarly, appearance, readability and visual appeal of your website also play an important role in driving and retaining traffic on your website.
Your website design determines the experience of your user.
It decides whether they stays longer or leaves your website quickly.
What is Content Marketing?
Content marketing is fundamental to the success of every online business.
However, it is an interesting fact that recent research revealed that 63% of business do not have documented a content marketing strategy.
It is important for entrepreneurs to understand the importance of having a content marketing strategy.
As Bill Gates once said, “Content is King”. Content marketing is creating valuable, reliable, and quality content for your users which enhances their user experience.
A good user experience incites positive emotions and ultimately helps to make your website visitor a customer.
Thus, content marketing is the practice of selling your
products, services, and brands through quality content.
This is the best approach for an online business to reach and build a solid audience base.
Combining Technical SEO and Content Marketing?
Technical SEO and content marketing strategies have both changed the dynamics of the digital marketing world.
Many online businesses use alternative types of marketing strategies and sometimes ignore the content marketing strategy.
Although social media marketing and email marketing can do wonders for your business, they do not have the degree of attraction marketing pull that a combined technical SEO and content marketing strategy has.
The nature of technical SEO and content marketing; means that they work very well as a team.
You can’t ignore either element if you want to run a successful online business.
If you produce any type of content, that is content marketing.
They both give you the opportunity to reach new leads and make new customers constantly
Unlike paid advertising, they do not disappear after the campaign ends.
Technical SEO and content marketing continue working once they have been developed and created.
Content marketing uses words, images, videos, keywords and articles to create quality content.
Creating quality content is considered the best tool to enhance on-site and off-site SEO of your web site.
These are the non-technical aspects of SEO.
To get maximum market share, it is always good practice to hire a digital marketing agency that understands you and that you can work closely with.