One of the best ways to market your business in Singapore is on Facebook.
Advertising on Facebook is tough, but there are many ways to do it right (and a lot of methods that don’t work either!). So it’s not as simple as just setting up a Facebook page and throwing money at your advertising budget.
There’s a need to find the best way to engage with Facebook users and convert them to ideal customers. There is a need to find the best way to engage with Facebook users and convert them to ideal customers.
Facebook Ads Strategies Singapore
Types Of Facebook Advertising Strategies That Businesses in Singapore Use
There are two ways to go about using social media to market your business – organic advertising and paid promotions.
One of the main differences between advertising and promotion is the usage of funds. Let’s explore further below:
The Organic/Passive Advertising
If you want to get noticed and increase your sales then advertising your business on Facebook can do wonders for you.
The organic/passive advertising strategy does not require a business to use any money to grow their social media presence.
This method is often slower because you rely on organic searches and engagements on the social media marketing platform to bring any real results.
Besides, the passive advertising strategy needs a lot of following before you can obtain any significant results.
This works best for bigger and more recognized brands.
If you are a small business owner without a large number of followers, this strategy may not be the most effective because you would not be able to reach anyone outside of those who have liked and followed your social media accounts.
On the plus side, your business can reach consumers without having to spend any money or being intrusive.
This is a good way to boost the awareness of your brand and increase the number of visitors to your site.
Creating useful, interesting content takes time. You need to put the time and effort into it before it gives you the results you want.
The Active/Paid Advertising
Performance-based advertising or paid advertising involves the usage of metrics in order to target people based on the advertisements that appear.
Ads are paid to appear on your Facebook news feed, giving you access to an audience that has proven to be more receptive to your messages.
In order to run a profitable Facebook marketing campaign, you need to invest your money in creating content that gets shared on social media platforms.
With target audience segmentation, you can better offer specific products and promotions that are more likely to be relevant to your viewers.
This strategy would be more useful to a small business that is just starting up.
The Facebook Ad Echo Effect Strategy
You should differentiate your content and create multiple pieces of content in order to succeed with your Facebook ad campaign.
You wouldn’t want to annoy your audience with the same advertisement being repeated over and over again. Instead, use multiple unique and attention-grabbing headlines and content to make your target customers come back for more.
When you focus on topics your customers find interesting and relevant, they will become part of your echo chamber.
In the age of the echo effect, it is important that you publish your different pieces of content at weekly or daily intervals.
If they can see the value of your solution in their own life, they will be much more likely to remember you, your solution and even your brand.
The echo effect will help your target audience remember you.
Your potential customers think of you as an authority on the topic and want to buy from you.
You should appear consistently, posting several times per day, and not rush through a particular campaign.
I recommend making your campaign long-term; so that your audience won’t tire of the same message.
Launching multiple ads over time is a type of Facebook advertising tactic that allows you to drip-feed your specific target group with valuable information at intervals.
This way, you can increase the impact of your ads at a lower budget. It’s important to know how to post your ads in the right place and with the right frequency.
Get your business noticed by offering content pieces that include information about your products or services.
It doesn’t always have to be an ad. Content pieces are also important to getting your business noticed.
Facebook Advertising Costs in Singapore
How to Create Your Facebook Ads
Once you have built your list of followers, consider using Facebook Ads.
Set up an Ad Account. You can now buy Facebook ads using Ad Management Tools.
Scaling High Budget Ads with Facebook Marketing Partners
Stop poor performing ads and scale the winners.
The inability to identify when to scale and when to terminate an ad is often the major reason why your Facebook advertising campaign isn’t performing as well as it should.
In order to get the most out of your ad budget, it is crucial to view your ads from multiple different angles and be extra careful during the ad scaling process. It is easy to blow your social media marketing budget if you not.
Ad scaling is when you invest more money in your advertising marketing campaigns so that you can: increase your ad budget; Test different ad types, target a larger audience; launch more A/B tests.
Engage an Digital Marketing Agency to Outsource your Facebook Ads Campaign
Most companies in Singapore do not have the time to run their own Facebook marketing strategy campaigns.
It’s not easy but it’s worth it to do everything you can to promote your business.
Why not outsource your marketing to Facebook service professionals?
You should expect to pay around $1000 – $1800 in monthly fees for managing your Facebook ads.
Request Blazing Conversions digital marketing services so we can help your business reach its full potential.