10 Proven Tips To Maximise SEO Returns For Business in 2021

SEO for Christmas

We are in the midst of the yearly holiday and ecommerce boom season!

The year end is a massive time for businesses! With 11-11, Black Friday, Thanksgiving, 12-12, Christmas, Boxing day and other year end sales, it’s no wonder that there is a surge in spending during this time.

As an online marketer, you’d want to maximise SEO returns. In doing so, you can ride on the estimated $189 billion that is spent during the last 2 months of the year.

With a few tweaks of your website, you can rank higher in SERPs, appear in front of more targeted buyers doing Christmas shopping and hence increase your sales.

Maximise SEO Returns For Business

Dedicated Landing Pages

As an online marketer, you’d want to maximise SEO returns. In doing so, you can ride on the estimated $189 billion that is spent during the last 2 months of the year.

With a few tweaks of your website, you can rank higher in SERPs, appear in front of more targeted online buyers and hence increase your sales.

In this post, I’m going to reveal 10 proven tips which will help you maximise your website’s SEO returns. These tips are based on the most recent research in the field of search engine optimisation.

You may have already used some or all of these tips. But the fact remains they are still relevant and will continue to be so for a long time to come. So let’s get started.

Maximise SEO Returns For Business

1. Prioritize User Experience

In an ever increasing cyber world, the customer experience has to be the focus of your activities.

If you want to maximise SEO returns, you must always remember that when customers visit a website, they want to leave with a smile on their faces.

Your website should be structured for convenience and ease of use.

  • Site Speed: 22% of customers will close a tab if it takes too long to load. Use Google PageSpeed to measure your site speed. Speak to professionals if you need help in this regard.
  • User friendly design: Ensure that your website has easy navigation. The user must be able to find the things he is looking for with ease. Have appropriate suggestions along the customer’s journey to help her along the way.

Check out should be done in a jiffy and frequently asked questions should be unanswered in your page content or on an FAQ section.

  • Mobile Optimization: Over 50% of all online traffic is mobile. The figure has been increasing over the years. The future of online shopping is clearly on mobile. Make sure you ride the wave by being mobile optimized.

2. Have a mobile-friendly website 

A fast and mobile-friendly (or responsive) website is critical for SEO and mobile-friendliness is important for SEO.

If your site is slow or doesn’t display correctly on mobile devices, you can expect lower rankings.

When you think about SEO and ROI, rankings are important.

The aim of Search Engine Optimization is about getting high rankings. If you don’t rank well in search results, you can’t get the traffic necessary to make any sort of profit from SEO.

This is true even if your website is perfect for SEO. You see, most businesses try to optimize their website for top-ranking, but that’s not necessarily where the money is. Most of the profit comes from the first page of search results, which means a good rank is more important than a perfect rank.

As far as mobile-friendliness goes, having a mobile-friendly site is also important for mobile ranking.

You can use Googles’ “Test My Site” tool to measure the speed of your website and see how much extra profit your business will make by getting a faster site.

While you may be able to take care of compressing images and creating a YouTube account yourself, other fixes like improving server response times and minifying code will require the help of a developer.

A developer can take a look at your site, find page speed opportunities, and implement fixes so you have a faster website and can rank higher in search results.

A web developer can take a look at your site, find opportunities to improve its speed, and make changes to your site so you have a more search and user friendly website.

It’s important to test mobile friendliness and mobile-optimized web design with an analytics tool like Google’s Mobile-Friendly Test Tool.

Make sure the web design and development team you hire checks these tools before starting work on your project.

3. Dedicated Landing Pages

Most businesses have their “Star Products”.
These products might be ones that define your brand, have special relevance to the season or are ones that people are searching for due to trends.

Create several dedicated landing pages to focus on promoting these star products. They will bring in customers.

Through customer browsing, bundling and upselling, these webpages will increase the sales of other products on your site.

The primary role of these pages is to generate sales. So keep them objective and to the point.

– Focus on the service, product, event or a related complementary range that you offer.
– Contain relevant SEO keywords with high search volume.
– Promote your offer (discounts, bundles, promotions etc)
– Have a clear Call to Action (CTA). Customers can’t tell what you want them to do unless you tell them. Eg  “buy now”, “read on” or “sign up”.

Tip: If you have existing ranking product pages that are enjoying good visitor volumes, capitalize on their current rank strength by repurposing and updating them.

4. On-site Housekeeping

It’s always important to ensure that your website is technically in favour with search engines.

If you have been running your online store for some time, you might have updated products, updated content or modified your site structure.

In the process, you might have inadvertently created broken links. Not only are these bad for SEO but they lead to a poor user experience.

Use a website crawler tool like Screaming Frog to identify where your broken links are. Then either replace the links or redirect them to new relevant pages.

maximise seo returns

5. On-Page SEO Tactics

Search engines favour websites that make sense to them. Their bots and spiders like well structured sites with relevant content.

So optimize your HTML code, content and website layout.

Use a combination of relevant title tags, headers and content with targeted keywords. For example, you might be selling Christmas Trees. Your URL, title, headers, meta data, descriptions and content should all be consistent and mention Christmas Trees.

Well chosen internal links also go well with search engines. Your page should link to other associated categories on your website. Eg Christmas decorations.

When you are done, update your XML sitemap so that the search engine bots understand the layout of your site easily.

6. Create helpful content

Remember, you are ultimately creating material for people; not search engines. Create helpful content that your customers find interesting and want to consume. High-quality content helps to improve your website’s search engine ranking, which is critical to getting traffic and sales.

Content can be in the form of blog posts, white papers, case studies, infographics, video, product pages, how to guides etc.

If you want to get the most out of your SEO efforts, it is essential to create content that helps both your users and search engines. That means producing helpful, informative content that also follows guidelines for producing high-quality content.

Creating helpful content doesn’t have to be hard. It just takes a little thought and planning. The first step is to brainstorm ideas for your content. Brainstorming can be done by yourself or with the help of a colleague or a friend. 

After you have decided on the topic, think about how your ideal audience likes to consume information. Do they prefer videos, infograpics or plain text? Go from there.

7. Target long-tail keywords

Keywords are at the heart of search engine optimization. You need to find the right ones, determine the right search intent for each one, and use each one as a catalyst to spark your content.

A long-tail keyword is usually three to four words long. You get the best ROI from SEO by researching and targeting long-tail keywords.

You should use long-tail keywords instead of broad headings in your SEO strategy because they have less competition. Furthermore, long-tail keywords target more specific search intents.

This means your site will rank higher in the search results for these long-tail keywords and you’ll capture more traffic from them.

Long-tail keywords help your website attract the most qualified traffic. This translates into more leads, sales, and revenue for your company.

8. Off-page SEO – External Promotions

Now that you have optimized your site structure, landing pages, content, layout and clean up your backyard; it is time to promote externally.

Off-page SEO is arguably the hardest, yet most impactful aspect of SEO. In the simplest form, it occurs when websites that are not owned by you feature your content and have links to your webpages.

Social media marketing is one way of external promotions.

Now that you have cleaned up your site, optimized your site structure, created great content, designed amazing (clean) pages, and properly laid out and branded your website, it’s time to start promoting it externally. Off-page optimization is arguably the hardest, yet most impactful aspect of SEO. In the simplest form, it occurs when websites that are not owned by you feature your content and have links to your webpages.

Now that you have optimized your on-page SEO, it’s time to start promoting your site externally. This means getting other websites, which are not owned by you, to feature your content by linking to your website.

Back-links from websites with high domain authority can increase your site traffic dramatically.

Through press releases, guest posting, and networking with owners of such websites, you can reach out to their lists and loyal fans. The trust developed enables these websites to direct customers to you as their recommendations.

Link building is very powerful, but make sure you only do it with links from high quality websites. If you don’t know how to evaluate the link quality of a site, ask someone who does.

Getting backlinks from low-quality, spam-rated websites can have a negative effect on your website’s search engine ranking.

9. Optimize local listings

Local SEO is critical for increasing your return on investment from SEO, especially if you’re targeting local markets. Users discover and research your competitors and your company by searching for similar products and services in their area.

Typical local searchers have a high buying intent. They expects information like:

  • Company Name
  • Address
  • Contact number
  • Opening hours
  • Website

By making it easy for users to find all of the vital details they need to know about your business, you make it likely they will convert to customers.

All a user has to do is click on the links in your website’s sitemap and he/she will be taken to a page containing all of the information they need to know to interact with your business.

10. Re-optimize past content

Content re-optimization matters to your SEO ROI for a few critical reasons.

Content re-Optimization is important for SEO ROI for multiple reasons.

User search intent evolves. New technology, regulations, and standards can all shift search intent. Making sure your content is up-to-date and fresh to reflect these changes can go a long way to helping your organic traffic grow.

Content decays over time. If you don’t keep your website current, your outdated, irrelevant content can cause your site to drop in the organic search results. That will result in lost traffic and lower revenue.

Long-term value of evergreen content. It helps to continually update your evergreen content so that it remains at the top of the search results. This can have a big impact on your bottom-line. A post from page two to page one is an enormous boost to the longevity and continued success of that blog or website.

Every time you make changes to your site, submit a “Crawl” (Search Console) request. This will ensure Google knows about and considers those changes. It will also speed up your SEO efforts.

Always measure your ROI

One of the greatest benefits of digital marketing is the ability to measure and track results. To get the most value from this benefit, you need to use the right tools, like Google Analytics.

These three tips will help you get started with Google Analytics. 

  1. Create a View That Excludes Traffic From Your Company: You can create a filter in Google Analytics that will exclude traffic from your own company or, any other company you specify. This is a great way to make sure you’re only looking at data from customers who haven’t been bribed to come to your website by a salesperson from your own company.
  2. Build Custom Goals: These are segmented reports that tell you what people have been doing when they arrive on your website.
  3. Use the “Goal Conversion” Report: This report will tell you how successful each goal you’ve set has been.

Having access to Google analytics data is a must have for a serious online marketer. With it, you’ll be able to catch up on your strategy and see how well it’s performing at any given time. You can easily make more informed decisions about your website and improve your ROI.

It’s A Wrap

While most of the above should be conducted throughout the year, it should be a priority to set up your SEO in time for the year end buying rush.

Take advantage of the seasonal demand by reaching out to Blazing Conversions Digital Agency.

Maximise SEO returns – improve your website ranking and give yourself a present by ramping up your website profit.

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