Lately, the “do it yourself” philosophy has been carving its way into many fields. In particular, it has been growing increasingly in the field of web design and development.
Anyone can buy hosting, a domain, choose a template, add images, add text and with all of this, they are supposed to have a website.
Thinking this way, more businesses have been skipping hiring the professional web site design agency and using their services for web design.
Is this really a wise idea?
Entrepreneur vs web site design agency
It is also normal for someone who is just starting out in a new business to consider reducing expenses to the maximum.
This is why the new entrepreneur thinks: “why am I going to hire a professional web site design agency if I can do it myself at no expense?”.
The new entrepreneur wants to make his own web page, manage campaigns on Facebook, ads on Google, they want to know about web analytics and even perform SEO on their websites etc.
Easy access deceives the masses into believing using free tools and platforms like Google analytics, PPC, Facebook campaigns will instantly help them derive massive positive results.
Having access to tools and being highly skilled in using them are 2 very distinct things.
Skill has to be developed with experience and integrated with other fields of knowledge to gain good results.
You can get a spanner from any hardware shop. Does that instantly make you an expert plumber?
That is the difference between most people and professional web design service providers.
Sure, most people can follow a few online instructions, use free tools and come out with a website. This is fine if you want a simple website solely for aesthetic purposes.
Unfortunately, there is a lot more to consider if you want to develop a professional website for business. Among other things, it is important to understand buyer psychology, user interface, branding, onsite and external SEO best practices, copywriting, sales funnels and content creation.
You have to stay current on what plug-ins to use, how industry best practices are constantly changing, trends in the market etc. Otherwise, your website will be irrelevant, quickly outdated and never reach your customer.
The “Do It Yourself” Tendency
Until the early 2000s, when you wanted to start a business, the first thing you had to think about was the budget you had to start your activity.
You had to think about licenses, rental of premises, decoration, stock of products, payroll, etc.
Today, the internet has opened the possibility for traditional businesses to minimize investment costs to start such new activities.
During the 2008 economic crisis, some people who had lost their jobs were innovative enough to survive thanks to online businesses with little investment.
Nowadays, with platforms such as YouTube, we can learn about almost anything at no cost, you can learn anything from sewing a button to cooking an egg.
We can develop many generic skills that allow us to go the “do it yourself” route.
The Successful Business Web site
As a business man, the question that arises is, would you want to be a Jack of all trades and the master of none?
In the competitive world of modern business, having average skills and doing a mediocre job, begets poor results. This is the most common reason why badly run companies struggle to achieve meaningful performance outputs.
Successful business owners concentrate on their core competencies and leave what they are weak at to the experts.
By working with professional external parties, they leverage skills of others that have been developed over years.
What if you have a younger staff who had taken a website design module in school? Should you have him create, manage and run your website business?
The straightforward answer would be a clear “no”.
It would be akin to asking a kindergarten student to conduct an experiment on quantum physics.
Doing so would doom your business to failure.
Sadly, this is often what happens in many SMEs.
Most business owners are of the older generation and do not know what to ask of their staff with regards to modern technology.
Hence, their website results are usually very poor. Terrible aesthetics, bad SEO, security errors, confusing navigation, poor product explanations etc are very common.
This can be expected as creating a high performance business web page requires much more than just accessing WordPress and hosting and setting up a template.
The Key to Unlocking Your Profitable Website
To create a website you’d involve:
- A web designer
- A developer
- A copywriter
- A SEO specialist
- A marketing specialist
A professional web site design agency will provide the above personnel and deliver your required online services.
Ideally, you should set aside budget for an online marketing campaign which caters to your business goals. This traffic campaign and your website will work together closely to bring in new customers, nurture existing ones and increase your profit.
Hiring Professional services for web design to Create Your Website
There are several advantages to hiring professional services for web design:
- The website will be completed faster earlier – a professional team will have more people and experience. They will get the job done faster than you trying to figure things out yourself.
- Your goals will be achieved. Professional web designers ask you a lot of business related questions before starting work on building your website. In doing so, they have your goals embedded in your website blueprint.
- You don’t have to worry about technical problems. Let’s face it, websites require a lot of different software to do the customized job that each individual business requires. Having all of the templates, seo, widgets, plug ins, hosting, mobile display aspects etc work together instantaneously and all the time is a nightmare for anyone unfamiliar with how to do it.
Getting Optimal Results
There is no doubt that you will get a better and higher quality website by hiring a professional web site design agency.
In doing so, you’ll avoid the cost and headache of learning the intricate skills of web design yourself.
Let your competitors waste their time doing that. Let them get their mediocre results. Meanwhile, you can focus on increasing customers, sales and growing your business.
Leave your web site design needs to the experts. Contact Blazing Conversions web site design agency today.