If you are searching for SEO Pillar page to understand more of what it is and how it can work for your website, you have come to the right place.
By now, you’ll have already know Search engine optimization, or SEO, is a crucial component of any digital marketing strategy. It’s the process of optimizing your website to increase visibility and attract more organic traffic from search engines like Google. However, with the constant changes to search algorithms and the overwhelming amount of information out there, SEO can be confusing and intimidating.
In this article, we’ll break down what is a SEO pillar page is, why it’s important for SEO, and how to create an effective Pillar Page.
SEO Pillar Page
A pillar page is a long-form, comprehensive piece of content that covers a particular topic in-depth. It’s designed to be a hub of information that provides a broad overview of a topic and links to more detailed, specific subtopics. Essentially, it’s a guide that can serve as a foundation for related content.
For example, if you were creating a pillar page for SEO, it might cover topics like:
- What is SEO?
- Why is SEO important?
- How do search engines work?
- On-page SEO
- Off-page SEO
- Technical SEO
- Local SEO
- E-commerce SEO
- SEO tools and resources
Each of these topics could then be expanded upon in their own individual blog posts or pages, all of which would link back to the pillar page.
Why is a Pillar Page Important for SEO?
There are a few reasons why a pillar page can be beneficial for SEO:
- Provides Comprehensive Information: A pillar page provides a comprehensive overview of a topic, which can help establish your website as a credible source of information. This can lead to more backlinks, social shares, and ultimately, more organic traffic.
- Helps with Topic Clusters: A topic cluster is a group of content pieces that all relate to a central topic. By creating a pillar page, you’re essentially creating the foundation for a topic cluster. This can help your website rank higher in search engines for related keywords.
- Improves User Experience: A pillar page can make it easier for users to find the information they need on a particular topic. This can lead to longer session durations, lower bounce rates, and ultimately, higher engagement and conversions.
Now that you know how to create one yourself, let us know your result after you have created. If you do need any assistance, reach out to us. We are more than happy to assist you executing your SEO Pillar Page strategy.