Just starting out online and wondering what is the meaning of organic traffic in digital marketing, you’ve come to the right place.
To put things into perspective, you don’t need to be a millionaire or have a huge advertising budget to get organic search traffic. There are many ways to generate organic visitors to your website.
Many successful businesses focus on getting organic traffic from search engines rather than on paid ads, Facebook and visitors from other social media networks. Organic users come via search result pages and your site’s position in those search results are what makes your site trustworthy to your audience.
Let’s further explore the meaning of organic traffic in digital marketing.
Organic Traffic Meaning in Digital Marketing Strategy
The most organic visitors come from unpaid sources like blog posts, forums, social networks, etc.
Organic sources include Google, Yahoo, or Bing.
SEO (Search Engine Optimization) focuses on making sure that when people search for products, they find your products instead of the competitors’.
Organic searchers come from the like of Google and are not generated by paid advertising or promotions. This traffic increases website trust, and as a result it tends to have better conversion rates than paid traffic.
The ROI for organic traffic is very high because it’s semi-permanent in nature, compared to paid ads.
There are more than 256 factors that contribute to search rankings. But the most important ones are: providing the correct and updated content to the searches, using relevant keywords, and acquiring clicks from other high ranking websites.
Why do I need Organic Traffic?
Organic traffic can be very useful because web developers who are trying to attract them are forced to improve their sites. They have to ensure that they function correctly in order to make them more user friendly and popular.
If you have an ecommerce business selling different products, you will benefit from such traffic going to your site.
Organic Growth Benefits
Organic search is the most important form of traffic your website can get and will bring you customers if you perform SEO correctly.
It’s more important than paid or social media as it drives over 53% of all internet traffic.
Organic traffic is sustainable over the long run and has many advantages. It allows you to build trust through transparency with customers.
It increases engagement by attracting customers based on their intent and is non-intrusive. Customer engagement is one of the best ways to earn and maintain customers’ trust and build customer loyalty.
It provides high ROI and brings high converting and engaging customers. By doing so, it also improves your brand’s reputation.
Hence, most successful businesses and professional marketers endeavour to increase organic traffic to their websites.
Google Analytics organic search meaning
Organic website traffic is the primary source of the site’s footfall, and it comes from unpaid search results in the SERPs (results pages).
Organic is the opposite of paid, which refers to the visits generated by paid ads.
They are two completely different sources of organic visitors. But when someone types the exact site address in their browser, it is called branded direct traffic.
How many visitors come to your website? How many sales does your website generate? A great way to improve your website’s success is to compare its KPIs in relation to the type and volume of traffic it receives.
Site visitors are your customers, so the goal of your site is to attract as many of these customers as possible. Having a large number of high intent customers will help you make money by increasing sales of your products and services.
You have to know what kind of traffic you can attract and how and when you can do that.
The direct traffic is the total number of people who accessed the site directly without having gone through any search engine (most of such traffic comes from paid ads). This kind of traffic includes users who visit your site directly from the same page they were last visiting.
On the other hand, organic traffic is the number of people who found the site when they did a search for a specific product.
The best way to make sure your site gets noticed by Google, is to invest in SEO marketing. A specialized SEO agency like Blazing Conversions helps businesses plan, strategize and execute.
Organic Search Vs Direct Traffic
What’s the Biggest Difference?
The biggest difference between direct and organic traffic has to do with user intent. When you have a lot of organic users, that means that you are doing a good job of developing your online presence to suit the intentions of your users via Google.
Ranking highly for specific search terms, which is driving more eyeballs to your website.
A lot of direct traffic means a ton of brand awareness. This likely to have been built over previous years of marketing over multiple channels.
Organic Traffic Example
So let’s say you’re shopping for running shoes. If you are clear on what brand shoes you want, you might type asics.com into your web browser, before making your final purchase.
This is a perfect example of direct traffic to the asics.com ecommerce store.
If you aren’t sure what shoes are best for you – let’s say you’re new to running or intend to do some research, you’re going to type into Google, “best running shoes for beginners.” When you click on one of the top results that isn’t an ad, you are considered organic traffic for that website.
What Percentage of Traffic should be Organic?
In 2022, 94% of total searches were going to organic results, with just 6% of click share left for paid search ads. It is suffice to say that the majority of the internet traffic is driven by organic search results.
These types have the highest percentage of users who are going to convert than any other type.
Best Organic Traffic Sources
You must know the source of the viewership of your website, organic, direct, referral, social, etc. And you must understand the difference between all these sources, how traffic is classified and how it’s important for you to know.
Web analytics platforms, like Google Analytics, use an algorithm and flowchart to determine the referring website, and often the referring website parameters, as the source of your traffic.
- Social: Visitors from social networks like Facebook & Instagram
- Email marketing: Clicks that comes via links in emails
- Direct: Traffic where the source or referring site is unknown
- Paid search: Footfall referred via ads on search engines. eg Google ads
- Referrals: Visitors who find your site through another referring website
- Organic: people referred by search engines. eg Google search
Understand the Meaning of Organic Traffic in Digital Marketing
Organic marketing builds a loyal and authentic audience. It’s about building relationships and creating a sense of community online. It’s all about being genuine and true to who you are.
By posting relevant content and regularly engaging with your members, you can show them who you are and how you operate. You can also communicate your true goals and values.
Online marketing is more critical than ever, but it’s not going to come from one-time efforts. It takes planning and persistence to make it happen.
Through organic efforts and organic tactics, you can fully leverage your marketing efforts and make it profitable and worthwhile.
Websites that are optimized for search usually rank higher than those that are not. If you want to generate more traffic to your website, make sure your site is optimized for search engines.
In the world of online businesses, having a high volume of visitors means a competitive advantage for your site.
It is essential to incorporate digital tools to ensure that your website is performing effectively in today’s competitive marketplace.
The metrics help polish your SEO efforts and put your business at a competitive edge.
Now you understand the meaning of organic traffic in digital marketing, and if you see a need for an SEO professional to enhance and increase your exposure online, you are welcome to contact us.