In today’s digital world, the internet has become the first market place that shoppers visit before making their purchasing decision.
Why Do Successful Businesses Hire Marketing Agencies?
As a business owner, you should ask yourself this question; am I visible on the internet?
If your answer is no or you are not sure, then it is time to improve your online presence and visibility.
It is essential because every time a potential shopper searches for your business or anything related to your business, you will pop-up on the search results.
While you may not know how to improve your online presence, you should not worry because you can partner with digital campaign partners to help you out.
These digital marketing partners are experts in online marketing, and they have the solutions to help your company succeed in the online world.
There are many reasons you should hire a pro to do your marketing for you. The main reason for many is that you will have more time to focus on growing your business.
It makes sense to work with online marketing agencies with a proven track record. They are specialised and have connections and resources you don’t have.
The ability to test and measure constantly allows them to help you think outside the box and make data driven decisions.
Let’s explore more reasons why companies hire digital marketing partners.
Reasons You Should Hire Digital Marketing Partners
1. Insider Secrets – Engage Experts
You may be a perfect manager or CEO in your company, but you cannot be an expert in all operations, especially online marketing despite being an important aspect of a business.
In this case, you need to work closely with people who understand the field of digital marketing. For companies that are not able to support a large inhouse marketing team, it makes sense to hire online marketing partners.
These professionals will analyze your current online presence and identify areas that need improvement. They will also help you determine the best strategies that will help your business do better both offline and online.
They will give you expert advice on things related to online marketing, some you didn’t even know existed.
So why wouldn’t you consider such a partnership when you will no longer need to do trial and error yourself when it comes to internet marketing?
2. Allow Yourself Time To Focus On Business Growth
If you were to hire employees to work on online marketing or decide to do it yourself, you would always be occupied with different campaigns leaving you little or no time to work on other things.
Working with a digital marketing partner will help to solve this problem because you can leave the execution to your partner’s team. They will report to you periodically as agreed beforehand; that way, you are still kept abreast of what is happening.
They will carry all the burden of online marketing and digital marketing strategies, leaving you to focus on whatever else you need to do.
All you require is to apply due diligence to make sure you hire the right digital marketing company. Once done, leave them to work and focus on other strategic decisions in your company. You will not be disappointed — after all, you are working with marketing experts.
3. Get More Bang For Your Buck
This may sound absurd, bearing in mind that you will be paying the digital marketing partner some money to carry out digital marketing operations. However, believe it or not, you will save money in two ways.
First of all, if you do not hire a digital partner, you will need to hire in-house employees to work on these projects. With the partner, you will pay a contract-based package which is either a one-off payment or in installments.
However, with the employees, you will need to pay salaries and other benefits in small bits but for a long time. This means that in the long run, the amount paid to the digital partner might be less than the amount paid to employees and their superiors.
Secondly, due to the specialized expertise of digital agencies, your sales will grow more as compared to when you rely on in-house employees only. More incomes translate to more savings.
4. Digital Marketers Will Help You Stay Ahead Of The Competition
One thing you must know is that without an active online presence and an excellent online reputation, it is difficult to succeed in today’s digital world.
Your competitors are doing everything they can to stay relevant in the industry, and so should you. When you work with a reliable digital marketer, they will help you identify the newest and most relevant trends in online marketing.
You may have heard of online strategies such as SEO, email marketing, or PPC, but the question is, are you using them and are they giving you maximum results?
If not, ask yourself why. The best answer or solution you can get on this is through an expert in digital marketing. If you do not take advantage of these expert skills, your competitors will and take over the industry and your market share as well.
5. Hire The Best Digital Marketers For A Fresh Perspective
When you hire a digital marketing partner, you are actually bringing new ideas into your business. This means that if you and your in-house team have been seeing operations from a particular perspective, they may come and see the same from a different perspective.
As long as you are open to new ideas and embrace creativity from others, you will help your business grow. Digital marketers are more exposed in the business world having been able to work with different players in the industry. They know exactly what is happening out there and can help you do things differently.
The good thing is that apart from providing you with ideas on marketing, they can also open your eyes to other areas of business.
6. They Have Specialised Tools You Need
You may have intended to do digital marketing on your own or through your in-house employees but have been lacking in the tools needed.
When you hire a digital marketer, you will automatically overcome this limitation since they not only have the expertise in online marketing but also have the tools required.
Your digital marketing campaigns require tools for operations such as automation, keyword search, paid search management, competitor analysis, social listening, or analytics tools among others.
Signs It’s Time To Hire A Digital Marketing Agency
You are Struggling to Handle Everything Yourself
Trying to juggle all your business priorities while staying current with social media, website / blog updates, and email marketing is too much for many business owners. It makes things more difficult as the platforms expand and the integrations become more robust.
If you’re starting from scratch or re-launching an existing brand, you need to focus your time and energy on what you are good at and let others handle the rest. Hire someone else to do the grunt work while you do what you do best.
Your business cannot think only one month ahead. If it did, it would fail. You need to approach your marketing with a short-term goal of driving traffic and a long-term goal of making money and building your brand in mind. Working with a digital marketing agency will enable you to think at least 6 to 12 months in advance.
You haven’t been tracking your key analytics metrics
If you aren’t measuring the social engagement and website analytics of your business, you are seriously missing out on important data that could make a huge difference to your bottom-line.
You should never market without measurement. It’s pretty much impossible to know if you are successful or not unless you measure. There are lots of ways to measure and each has it’s pros and cons.
But, if you are doing it right, you should be tracking all of your website traffic and all other measurable activities of your marketing campaigns.
If you’ haven’t been doing so, then it might be time to hire a digital marketing agency with the analytics resources to help you. We will evaluate your website traffic data and create a strategy that is perfect for your website and business needs.
Your In-house team is missing the necessary skills
Due to the rise of digital marketing, it’s important to consider a variety of elements when creating a marketing strategy.
In addition to general marketing basics, digital marketing requires detailed knowledge of things like SEO, social media, graphic design, and website development. These are the vital skills needed for businesses’ success in the digital era.
It’s overwhelming and intimidating as an entrepreneur to have to deal with all of this.
When you hire digital marketing partners you get the advantage of getting access to all of those skills. They can research the best keywords for you to use in promoting your brand, specialize in social media marketing for your site, or design an attractive landing page for you.
A good agency will ask questions, investigate your business thoroughly and create a strategy for growth that will exploit your greatest opportunities. They will not waste your time by trying to force you to spend money on things that aren’t going to produce any results.
You have been experiencing a slump in sales and leads
If your business is suffering from a slump in sales, it might be time to hire an online marketing company to help you develop an inbound marketing strategy that will reach your key customers where they are (online) and, with the type of content they want to see at the times they want to see it.
Being able to drive traffic and generating new leads are the top content challenges for marketers.
When you work with a marketing partner, you can create a plan that integrates your lead generation efforts with your ongoing sales process, and thereby enables you to more efficiently identify good leads and have a higher rate of conversion. This in turn results in higher profitability.
Your content is outdated and redundant
If you run an incomplete marketing operation, you stand a very good chance of having a low-traffic website.
You need to make sure your website is fresh, current and engaging. Make sure the frequency with which you post relevant, interesting new content is at least as high as your competitors.
It’s not enough to just have a website. You should be creating new content for social media daily and unique content for your website every week. If you are experiencing a decline in traffic on your website, it’s time to consider hiring a digital marketing agency.
Maintaining a team of people dedicated to growth, optimization and maintaining your online presence will help you avoid the downward spiral of decline and restarting from square one.
Things to look for in a Digital Marketing Partner
Understand what you hope to achieve.
It’s very important that you understand your goals and your expectations before choosing or working with a marketing agency. Only then can you make sure that they are suitable and in line with your goals and your expectations.
Break down your goals into deliverables and have specific results you hope to achieve. For example, double your existing organic website traffic.
Having clarity on such issues will help you better articulate your expectations when speaking to potential marketing partners.
A clear pricing model
Agencies occasionally add extras to a project after it has begun. That makes sense to some extent. In certain cases, detailed circumstances are not clear at the start of the project.
But a clear pricing model is an indication of honesty and ethics, and helps you plan your business and marketing strategy throughout the year.
Look at suitable industry experience
You should always seek out marketing firms that have extensive experience in your niche. They will not only be aware of your challenges, but their strategies, expertise and insight will also assist you in developing marketing campaigns that are specifically tailored to your target market.
You should always ask your marketing partners with a deep history in your industry for advice.
They’ll not only help you develop winning ideas, but also help you avoid blind spots that you might never have considered in the first place.
Look at their portfolio of past clients
A successful company takes pride in the clients they work with, and often publicizes their collaborations for all to see. If a company hasn’t taken the time to compile a list of its customers or to show examples of its work, it might be a sign that something is amiss.
Therefore, it is important to have success stories or client lists from other professionals in your industry who you can reference to validate your claims.
In some cases, it might not be easy to display their past work in a portfolio, so they might have other forms of evidence of experience and expertise. These could include testimonials, proof of awards received, or even specific examples of what they’ve created for other clients.
Most agencies have overlapping services
A good online marketing firm will help you attract new customers by using various marketing tactics to increase your online presence.
The services offered might be diverse but generally, many companies would provide packages that include:
- Market research
- Pay Per Click Advertising
- Content marketing
- Email marketing
- Video marketing
- Marketing funnel creation
- Social media marketing
Keep clear of unrealistic promises.
Beware of agencies who promise “amazing results without effort.” They are usually unable to deliver. Make sure the agency you work with can show you evidence of their ability to generate massive results in a short period of time.
Beware of marketing agencies who make outlandish claims without providing proof. If they can do what no one else can, then be sure to ask for proof.
Also, be skeptical of anyone who promises to deliver results without first identifying the details of the project.
Are you worried about your business because no one engages with your social media posts, or your website traffic is deteriorating by the day?
If your answer is yes, hire digital marketing partners to work with you. They will help you streamline your digital marketing strategies. They will help improve your online presence and reputation, measure your ROI based on digital marketing, and maintain your spot on top of your competitors.
Well, it will also give you peace of mind knowing you are working with experts.
To discuss how you can improve your digital presence online, contact Blazing Conversions Digital Agency today.