You have checked your analytics and confirmed that people are coming to your website, but you can’t seem to convert any of them. Naturally, you ponder, “What is wrong with my website? Why is it not converting?”
In this post, we’ll explore the 7 main reasons why your website traffic is not converting.
7 Reasons Why Site Traffic Is Not Converting
Poor Navigation
Imagine visiting a library with no cataloguing system. You’d have to literally search through thousands of books to find what you want. Sounds frustrating, doesn’t it? That’s how users feel when they land on a poorly navigated website. They’ll likely hit the back button faster than you can say “Conversion Rates”.
While there is no fix rule, aim for users to be able to easily find information within 2 to 3 clicks. For instance, if you are a professional providing services, you can nest your service page in this format – Home > Service > Your Service Page.
Slow Loading Speed
In this fast-paced digital world, time is of the essence. A frustrating, slow loading website can drive potential customers away before they even see what you have to offer. You can use GTMetrix to check your speed. If needed to, you might have to invest in a cloud hosting space.
Content Lack of Value
Ever heard the phrase, “Content is king”? Your audience needs a reason to stay, and valuable, engaging content is the most logical thing to make them do so. In fact, there are 3 types of content that you can write. They are informational, consideration and commercial content. Informational content refers to how-to, guide etc. Consideration content can be compared, vs or research based content. While commercial content is designed to convert site visitors into enquiries or sales.
No Clear Call-to-Actions (CTAs)
A clear CTA will allow your visitors to know exactly what to do. You can either put the CTA in a colored box or underline it.
Misdirected Marketing Efforts
Are you catching fish with the right bait? Understanding your target audience is essential for any successful marketing strategy.
Poor SEO Practices
Are you visible on Google’s SERPs? Proper, white hat SEO practices are crucial in driving the appropriate traffic to your website. Always stay away from SEO offers or packages that sound too good to be true.
Ignoring the Mobile Users
The majority of web browsing is done on mobile devices. If your website isn’t mobile-friendly, you’re missing out on a huge chunk of potential conversions. So check and double check on tablet and smart phone devices before rolling out.
Conclusion
The “7 Reasons Why My Website Traffic Is Not Converting” is a fundamental guide for anyone experiencing low conversion rates. By addressing these issues, not only will you increase your conversions but also improve your overall website experience for your visitors.